"season.", created by Eric Pollard and Austin Smith, has revamped its graphics for the 2025-26 season. Until now, the brand has consistently used extremely minimalist top sheets with a black base, but this season, while maintaining that aesthetic, it has added changes to the feel and texture of the materials
Each existing model has its own distinctive graphic color
Excluding the freestyle model "PRIMER" that debuted last year, Season's popular models "Forma," "Nexus," and "Kin" have been renewed with different colors for each model. This is not just a design change, but an update that more deeply expresses Season's philosophy—namely, "using things for a long time" and "cultivating a relationship with your equipment."
This update is by no means eye-catching. It's not flashy enough to catch your eye while waiting for the lift, and its "quietness" is what makes it so unique to Season. The true value of these graphics will be tested after a few years of use
Furthermore, Season, as always, does not change its product models every year. Therefore, this graphic change is not a part of the trend of being outdated the next year. Materials and construction that can withstand long-term use, and a design that matches that. It is only when these three elements are combined that Season becomes valuable
The all-mountain model "Pass" becomes "Lolo"
The "Pass" model has also been renamed "Lolo." Based on the "Nexus," the Pass has been reshaped with a more versatile design, along with new graphics. The design shines with Season's signature aesthetic and simplicity
Information
season
Official website:https://seasoneqpt-jp.com/
Official social media:Instagram|Facebook|YouTube
Distributor: StraightSix Ltd.