Have you ever seen goggles with "100%" written on them in the snowy mountains? While still unfamiliar in Japanese snow-covered mountains, it's a brand that has been supported by top riders in the motocross world for over 40 years. Recently, "100% (One Hundred Percent)" has brought its capabilities to the snowy mountains. So, what kind of goggles are they?
"Mind" started in 1982 with motocross
The roots of 100% can be traced back to 1982. At that time, motocross superstars proudly affixed the "100%" logo to their factory racing gear and helmets. It wasn't just a brand logo; it was an appeal of the mindset, "I'm giving it my all, 100%." That mentality became the brand's name
Based in San Diego, California, 100% has built a long-standing reputation for its motocross goggles and eyewear. Since then, it has expanded into mountain biking, cycling, running, and baseball, providing performance optics technology to athletes across all sports
Then, in 2022, after more than two years of developing their snow goggle collection, they finally entered the snow market
100% lens technology that changes your perspective
100%'s greatest weapon in the snow goggle market is its unique lens technology, honed in the motocross and mountain biking fields. This is not simply an eyewear brand spin-off into snow goggles, but a "serious entry" backed by 40 years of accumulated optical technology and cutting-edge lens engineering
Let's take a look at the technology behind this product, which is the culmination of product development focused on the features that skiers and snowboarders need most
HiPER® LENS
: Created with 100% proprietary lens technology, HiPER® LENS dramatically improves contrast by filtering specific light wavelengths, especially gray, maximizing color vibrancy and detail resolution.
3DPlane
is a proprietary technology that first appeared in MX/MTB goggles in 2019, allowing for the seamless attachment of lenses to the goggle frame.
Gravit8™ MAGNETIC
magnetic lens swap system. Lenses can be changed while wearing gloves and without removing the goggles from the helmet.
The DUAL PANE ANTI-FOG
lens maintains a clear field of vision by regulating the temperature of the space between the two lenses.
All models feature UV protection that blocks 100% of all wavelengths (UVA, UVB, and UVC), a scratch-resistant and anti-fog coating, and a soft, multi-layered microfleece face foam
The 45mm adjustable strap features a non-slip gripper, ensuring a stable fit in any situation, whether worn over a helmet, with a beanie, or directly on the head without any other head covering. Furthermore, all models are available in a "Low Bridge Fit," which is a welcome feature as it accommodates Asian face shapes
ISPO-approved flagship model "Norg"
The "Norg" is the flagship model at the heart of 100%'s snow goggle collection. Developed by the brand over two years, it won the Design & Innovation category at the "ISPO AWARD 2022," a global sports equipment industry award, upon its debut. Winning an award in its first year in the snow industry is proof of the sophistication of its technology
The name Norg is said to derive from the Norwegian word "Nord," meaning "north," and true to its name, it is designed with the harsh northern environment in mind. The large frame retains a strong DNA of motocross goggles, making it stand out on the slopes
The most distinctive feature is that it comes standard with two lenses. You can instantly swap between the low-light lens (for cloudy or snowy conditions) and the bright-light lens (for sunny or bright conditions) using the Gravit8™ magnetic system. Furthermore, the included lens case snaps directly onto the goggles, making it incredibly practical to carry spare lenses while skiing or snowboarding
The evaluation by overseas media is
While 100% and Norg are not yet widely known in Japan, they have attracted attention from overseas ski media and gear review sites since their release, and are frequently featured as "Best Ski Googles." For example, in "Gear Junkie," a globally supported source of product reviews in the outdoor industry..
"The visual clarity of these 100% lenses was astonishingly sharp. I looked around. I took them off and put them back on again, doing a double take. Indeed, the world actually seemed more HD than normal through the Norgs."
(I couldn't believe my eyes at how clear the view through the lenses was. I took them off and put them back on again. Truly, the world seen through the Norgs seemed to have every detail sharper and more vivid than usual.)
— GearJunkie / Review after 2 months of field testing
"They were comfortable, they kept my face warm, they never fogged up on me, and most importantly, the visual
clarity of these 100% lenses was astonishingly sharp
— GearJunkie / Will Brendza
"100%" originated from the demanding standard of "ensuring visibility no matter what" honed by motocross riders in life-threatening survival races. Optical technology refined over 40 years in the harsh environment of motocross has now been brought to the field of snow sports
It may not be long before its capabilities are recognized even on the snowy mountains of Japan. Using it now, while it's still "known only to a select few," could be a way to project an image of a discerning skier or snowboarder
"100%", which also attracted attention in "SKI DIG"
At the "SKI DIG" test ride event held by STEEP on March 7-8, 100% and its main lineup were unveiled. Users were very interested in the new goggles. Some were seen trying on samples and listening intently to product explanations. Comments such as "I can see really well with these!", "The design is cool!", and "Where can I buy them?" were heard
Information
100％
Official website:https://www.100percent.com/
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Distributed by: Onicom Co., Ltd
Official social media:Instagram