Japan Beauty: A fusion of Japanese sensibility and technical expertise.
Strong brands thanks to their thorough knowledge of Japan's mountains.
Japan's high level of technical skill, demonstrated in traditional crafts and industrial design, and the artisanal sensibility that the Japanese have, such as the delicacy that pursues beauty down to the smallest details and the commitment that comes from an insatiable spirit of inquiry, are the strengths of Japan that have been fused together to create "Made in Japan" snowwear brands
Their highly functional clothing is carefully crafted through repeated research, development, and improvement, based on feedback from mountain guides and riders who are familiar with Japan's mountains and the physiques of the Japanese people, and who actively engage in snowy mountain activities.The high quality of the three key elements of clothing - form, materials, and details - is recognized worldwide
Perhaps due to the recent trend towards all-mountain bikes, new, unique Japanese-made brands are appearing one after another
BLANK 
■ From Japan Brand Founded/2021
One of the hottest topics regarding clothing for the 2021-2022 season is the new brand BLANK, supervised by Masayuki Akiba, producer of Vector Glide. Based on the concept of "PLAY THE BLANK, playing with the white space," the brand will produce unconventional designs and functional products. The 2022 season will be the first year for the brand, and its first products will be innovative designs with a playful spirit. We will be keeping a close eye on BLANK's future
The first model of the brand launch:
M51 SNOW JKT & M51 BIB PANT
M51 BIB PANT 81,400 yen/XS-L/3 colors in total
Here is the first piece from the new brand BLANK. It is said to be inspired by the M-51, a US military coat that has now become a fashion item. The design is simple and minimalist, yet it makes a strong statement. Pay attention to the hem at the back of the jacket. When you pick it up, you'll be even more surprised at how light it is, and it has enough specifications to wear on snowy mountains
BOGEN ｜ Bogen
■ From Japan Brand Founded: 2011
The nostalgic retro atmosphere, reminiscent of the ski bubble era or even earlier, creates a unique worldview. The designer, a ski enthusiast, created this worldview with the desire to "express the fun of skiing in a non-verbal way," and it has appealed to avid ski fans, with many passionate supporters. The collection also includes items that can be worn daily, such as T-shirts and sweaters. Starting with the 2020 season, the highly anticipated apparel will also be available. At Ski Shop Bogen in Gohongi, Tokyo, you can see and purchase the carefully crafted items that have been created
BOGEN's unique design and coloring
MEZZANINE JACKET & MEZZANINE PANT
MEZZANINE PANT 78,650 yen / XS-L / 5 colors
This design and coloring are truly representative of the BOGEN world. This is the longest model in the short-length series. The chest pocket is divided into two compartments, making it convenient for storage. The bib pants are particularly noteworthy. The side zippers can be opened and closed all the way from the waist to the feet. This makes them easy to put on and take off, provides ventilation, and can also be used as overpants, which seems convenient
A cheerful and cheerful set that matches your smile:
DEERLINE PULLOVER CLASSICLINE & SWING PANT
SWING PANT 78,650 yen / XS~L / 5 colors
This anorak-style jacket with a bold color scheme is full of personality, and the bib pants are the brand's signature. They feature a relaxed silhouette. The classic color scheme on the arms and short length express the BOGEN worldview. The abdominal pocket is distinctive, with a circular gusset. There is also a lift ticket holder on the arm, another retro detail. There is also a sticker on the lining of the garment as a unique accent
finetrack | Finetrack
■ From Japan Brand Founded: 2004
Yotaro Kanayama, who has been passionate about the outdoors since he was a child, founded finetrack with the desire to "create something completely new that is not available anywhere else" after gaining experience at one of Japan's leading outdoor manufacturers. Knowing Japan's topography and climate inside and out, the company offers products tailored to each mountain area and activity. Believing that keeping both skin and clothing dry is key to staying warm, the company offers a five-layer system that maintains body temperature, centered around a dry layer that thoroughly keeps moisture away from the skin
Extraordinary stretch
Everbreath Glide Jacket & Everbreath Glide Pants
Ever Breath Glide Pants: 40,700 yen / S-XL / 2 colors available
The jacket boasts a stretch rate of 127% both vertically and horizontally, while the pants stretch 134% horizontally and 143% vertically, providing unbelievable stretch performance. This allows for smooth movement of the body and unhindered comfort in any mountain activity. Features such as a large hood and ventilation that effectively expels air from within the garment are the result of a brand that is well-versed in mountain climates
GOLDWIN | Goldwin
■ From Japan Brand founded in 1951
the ARRIS JACKET & ARRIS PANTS, has a great feel that follows your movements.
ARRIS PANTS 57,200 yen / S~XXL / 4 colors available
This flagship model embodies the GOLDWIN brand's concept of creating ski shell jackets with a clear purpose, focusing on convenience and minimalist design. It features a three-layer construction with Gore-Tex, which is waterproof, breathable, and durable. It's designed to suit the skier's movements in many ways, including a hood that can be worn over a helmet, a curved zipper, underarm ventilation, ergonomic draping, and a cut-out pattern
ARRSI PRO JACKET & ARRIS BIB models feature Gore-Tex Pro.
ARRIS BIB 60,500 yen / X-XXL / 3 colors available
The ARRIS PRO JACKET , made with GORE-TEX Pro, is the brand's most durable and waterproof/breathable jacket . Its durable fabric withstands even the harshest mountain environments, withstanding intense activity and minor impacts. The men's bib pants are also highly functional, designed specifically for men. They'll keep out snow no matter how deep your powder is. The large pockets are also convenient.
P.RHYTHM OUTERWEAR | Prism Outerwear
■ From Japan Brand Founded: 2006
P.RHYTHM OUTERWEAR was founded by a group of members who love snow and snowboarding so much that they think about snowboarding and snow activities 24 hours a day, every day, all year round. Through close communication with riders, they have incorporated necessary functions and gimmicks, while eliminating trendy and unnecessary elements, and have valued creating products as simply as possible. To withstand the harsh conditions of snowy mountains, they carefully select the materials they use, and continue to plan and develop products in Japan, reviewing and improving simple designs and details. They are also actively working to update their materials, such as using the brand's own domestically produced waterproof and breathable materials
The PEAK JACKET CAMO & PEAK BIB feature a relaxed silhouette.
PEAK BIB 58,300 yen/S~XL/6 colors in total
The three-layer shell is made of domestically produced waterproof and breathable material. High-strength nylon is used to create a durable garment. The appearance is simple, but it is equipped with all the necessary functions. The side zippers of the pants open wide from the waist to the thighs, making them easy to put on and take off and allowing for ventilation. The hem has an edge guard
MONTBELL | Montbell
■ From Japan Brand Founded: 1975
Montbell is an outdoor brand founded in 1969 by mountaineer Isamu Tatsuno, who became the second Japanese to climb the north face of the Eiger at the age of 21. Today, it is a global, comprehensive brand with a wide range of products for all outdoor sports, from mountaineering to skiing, cycling, canoeing, camping, and fishing. Based on the concepts of "function is beauty" and "light and fast," Montbell offers highly functional, reliable, and practical products at user-friendly prices. This approach has earned Montbell great support from users around the world
This shell can be worn three ways and is surprisingly priced at just ¥20,000!
3-in-1 Fall Line Parka & Dry Tech Insulated Bib
Dry Tech Insulated Bib: 18,480 yen / S-XL / 2 colors
The outer and inner layers are connected with a zipper, allowing for three different ways of wearing it: "outer layer only," "outer layer + inner layer," or "inner layer only." This highly versatile item allows you to adjust your look to suit changes in temperature and body temperature. The outer layer is highly stretchable and can also be used as a single-piece alpine parka. The inner layer is fully filled with water- and moisture-resistant EXCELOFT® for excellent warmth. Equipped with smooth pit zips that quickly vent moisture from the garment, it's ideal for active snow sports like skiing and snowshoeing. And yet, it's surprising that it costs less than 30,000 yen. Pants with side zippers from the waist to the thighs are available for around 10,000 yen! It's amazing that you can get a complete set for around 40,000 yen.
All the standard features at this price:
Storm Parka & Dry Tech Insulated Pants
Dry Tech Insulated Pants: 17,270 yen / S-XL / 4 colors
The jacket features the brand's unique "DryTec" membrane (waterproof and breathable material), which boasts high breathability and prevents rain particles from entering while allowing sweat and other water vapor to escape smoothly. Also, the jacket is EXCELOFT® , making it look warm just by looking at it! It also features smooth pit zips that quickly release moisture from inside the garment, and mesh pockets on the inside of the garment, making it user-friendly.
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