NORRØNA was born from the desire to create products that deliver stable performance in any environment. For the 2021 season, their flagship model, Lofoten, has undergone a full model change
<lofoten> ブランドのアイコン, full model change
Within the brand, the <lofoten> category excels in functionality such as breathability and durability, and is suitable for various mountain lifestyles, from hiking to heli-skiing. The '21 season products have undergone a complete model change in pursuit of even higher functionality.
Minor changes have been made to parts such as the beacon pocket, the Gore-Tex material of each product has been refreshed, and the thickness of the fabric has also been significantly revised. Furthermore, the '21 season will see the introduction of the Gore-Tex Pro plus, a new series for the 21 season.
Right) lofoten Gore-Tex Pro Pants S-XXL | 4 colors | ¥74,000 + tax
This has become a brand icon for skiers and snowboardersCompared to the previous model, the fabric has been changed to Gore-Tex, which has better breathability and moisture permeabilityThe fabric has been increased in thickness, resulting in a more durable and comfortable garment
The newly added long front zipper not only promotes ventilation when opened, but also allows for quick access to the beacon.
The pants also feature a completely redesigned fabric and edge guard material. Furthermore, a cutting pattern that minimizes the number of seams between fabrics has been adopted.This has resulted in an evolution into a highly durable garment while also improving ease of movement
Right) lofoten Gore-Tex Pants S-XXL | 4 colors | ¥59,000 + tax
The jacket uses lightweight and highly breathable 40-denier GORE-TEX 3-layer fabric. The lining uses RGR Interlock Backer, developed in collaboration with Gore-Tex, which improves softness and weather resistance.
The pants have a slightly slimmer silhouette compared to the "Pro" version mentioned above.Attention to detail is evident in features such as large mesh ventilation zippers on the sides and snap buttons at the hems to adjust the tightness and prevent the hems from dragging.
New Anorak InsulationThis anorak features Primaloft Gold insulation coated with aerogel, the world's lightest insulation, for increased warmth while reducing weight. The outer layer is made of durable, windproof, and water-repellent ripstop nylon Cordura, with GORE-TEX 2L reinforcement on the shoulders, lower torso, and cuffs. Its relaxed fit allows it to be worn over a shell
Why NORRØNA creates high-performance products
In 1929, Jørgen Jørgensen, a Norwegian outdoor enthusiast, began manufacturing highly durable outdoor equipment, seeking products that could withstand Norway's harsh and challenging natural environment.
From that time, Jørgen established the Norrøna brand philosophy: "To pursue the best technology and deliver products that deliver ultimate performance." This commitment has been firmly upheld for 90 years since the brand's founding.
All products are tested by professionals such as skiers, guides, and climbers who are active in mountains around the world. Only products that satisfy them are released. This is because they believe that if the products meet these standards, they will be recognized by outdoor enthusiasts worldwide.
NORRØNA's snowwear products are broadly divided into four categories. Each category is named after a place in Norway, and each category has a lineup of activities that are suited to the characteristics of that region
lofoten = BIGMOUNTAIN FREERIDE
tamok = BACKCOUNTRY FREERIDE
lyngen = SKI TOURING
trollveggen = WORKWEAR FOR THE MOUNTAIN / ALPINE CLIMING
Let's go through the other categories besides lofoten in order.
<tamok>Perfect for deep powder days
This collection is inspired by Tamok, a powder area located in northern Norway. Tamok is a mystical powder area in a long valley stretching 30km, located in the town of Bordfjord in northern Norway. Boasting abundant snowfall, it has recently attracted attention as a gathering place for snow bums.
to withstand the intense movements of backcountry and freeride, as well as the harsh climate of northern NorwayIt has excellent functionality
tamok Gore-Tex Pro Bib S-XL | All 4 colors | 74,000 yen + tax
The jacket has a relaxedりしたフィット感。肩と肘には高い耐久性と透湿性を併せ持つ200デニールの生地による補強が施されている。メッシュ付きチェストベンチレーション、大きなナポレオンポケット、雪の侵入を防ぐハンドカフ、脇下のベンチレーションが備わる。
The bib pants are versatile enough to be used not only on powder days but also in early spring. The entire garment is sewn with thick 200-denier fabric for high durability. The side zippers function as mesh ventilation to prevent snow from entering, and the left zipper can be opened all the way up to the top of the bib. This eliminates the cumbersome process of putting on and taking off bib pants.
<lyngen>Action-oriented wear
Located in Tromsø County in northeastern Norway, the Lingenalps is a rugged mountain range known as a mecca for mountain skiing tours. Numerous large glaciers stretch across the landscape, attracting climbers and hikers in the summer.
This magnificent landscape gave rise to Lingen's concept of ski mountaineering – climbing alpine peaks with lightweight gear and skiing down from the summits.
Lingen's lineupプはこうした志向のクライミングとスキーに必要な軽量性を備え、過酷なアルパインツアーのための防風性と透湿性、柔軟性にフォーカスして開発されている。
ski touring and trekkingングに適した、防水性、軽量性、通気性を兼ね備えたシェルジャケット。肩、袖、襟にはGore-Tex C-knit™ を使用し動きやすさと耐久性を高め、そのほか動きが少なく熱が溜まりやすい部位にはGore-Tex Active 2.0によって通気性を確保している.
<trollveggen>A more durable garment
Named after Trollveggen, Norway's proud 1000m-class north face, the "trollveggen" alpine climbing serieseven, boasting the brand's highest level of durability and functionality.
In 1979, three Norwegian climbers, wearing "trollveggen" jackets, made the first ascent of the Swedish route on Trollveggen in the dead of winter, a process that took two weeks. Since then, this apparel has continued to be chosen by cutting-edge alpinists and is loved not only for its performance in demanding climbing fields but also for its use in big mountains and as everyday workwear.
耐This jacket boasts significantly enhanced durability , functionality, and weather resistance. It features an ergonomically designed cut for more efficient movement and a reduced number of seams. By minimizing exposed external parts, the potential for accidental malfunctions is reduced.
Feature Topics for the 2020-21 season
Lofoten introduces the new Plus, with even more functionality
Right) lofoten Gore-Tex Pro Plus Pants S-XL | 3 colors | ¥95,000 + tax
This is the most durable and breathable jacket in NORRØNA's entire lineup. The three ventilation vents, one at the front zipper parallel to the main zipper, one at the armpits, and one at the back of the upper arms, create airflow and instantly release heat from the inside. The front bench has a Velcro opening for quick access to the beacon
Lofoten Gore-Tex Pro Anorak Limited Edition New Model
This anorak-style jacketfeatures a Gore-Tex Pro membrane for superior durability. Its long silhouette protects the hips, preventing deep powder from entering the garment. The unique zippers extending from the hem on both sides offerら伸びるジッパーは独特なデザインで、これによって換気や着脱を容易するなど、さまざまな利便性をもたらしている。
See the full NORRONA lineup here:
http://www.full-marks.com/norrona/