FW (FW) is a new brand that first arrived in Japan in 2019. Its highly functional clothing is designed for use in the Alps, but also has a design that makes it suitable for everyday wear in the city
The birth of FW and the concept behind its products
Olivier Goubi, the brand manager for FW, was born and raised at the foot of Mont Blanc in France. He has worked for outdoor brands for over 20 years, and based on that experience, he launched FW.
FW's designs are based on his lifestyle concept of "a life where the city and nature are seamlessly connected." Clothing worn in the mountains is designed to blend in when worn in the city, with a simple look based on earth tones, and many hidden conveniences incorporated into the designs.
Snowwear lineup
The clothing lineup is simply divided into three categories
jacket features PrimaLoft insulation,
shell-type
while the 'MANIFEST' is perfect for everyday wear.
<CATALYST>Padded freestyle model
the style of freestyle skiing with advanced technologycombines, pursuing both fashionability and functional beauty. By adopting longer jackets and unique color schemes not found in other brands, it creates an unprecedented image for ski wear.
CATALYST 2L PANT-WPS XS-XXL | All 4 colors | 39,000 yen
The jacket is filled with Primaloft Black Insulation Eco, which has excellent heat retention, for outstanding warmth. The jacket has a large pocket on the front, and a pocket on the back that is just the right size for storing a music player
<MANIFEST>Simple design packed with a variety of functions
The manifesto isThis flagship model is designed for backcountry enthusiasts to deliver maximum performance regardless of weather or location
You can choose from two types: 3-layer and 2-layer structure depending on the application
Also, starting this season, a "TOUR" category has been added to the 3-layer type, and items are being developed for users who prefer backcountry skiing. As FW advocates minimalism, the appearance is very simple, but Olivier's work is featured throughout each productofThe series is packed with ideas and represents the brand's true essence
MANIFEST TOUR 3L BIB-WPS XS-XXL | 2 colors | ¥54,000
This season's new TOUR model is made with highly stretchable fabric and enhanced waterproof and breathable properties to enable movement in even harsher environments. This line represents the brand, combining functionality and design at a high level
<ROOT>Utility wear that can be used in a wide range of snowy mountains
The roots of fashionable design. The designs incorporate features of products that have influenced the brand in the past. Functionally, it uses waterproof and breathable materials that are perfect for mountain use分ない防水透湿性素材を採用しているが、街で着ても違和感はまったくない。ラインナップにはほかに、レイヤリングや私服としても着られるフリースやシャツなどが揃う。街と山をよりシームレスにつなぐのがこのラインナップだ。
This 3-layer jacket, made from waterproof and breathable material, features a high collar that provides excellent coverage up to the mouth. Suitable for both mountainand city use, it has zippered side pockets designed for direct access to your trouser pockets. The cuffs are adjustable with Velcro, ensuring both style and functionality.
In the video below, a representative from the home country introduces the brand concept and recommended products
View the full FW product lineup here:
https://fwapparel.com/