With 894,000 US Instagram followers! What is the appeal of PITVIPER, the eyewear brand gaining a presence in the snow scene?

Psychedelic designs bursting with eccentric colors, including red, yellow, and vibrant colors, are making a comeback, and styles reminiscent of "those days" are becoming popular. This influence is also being felt in the snow scene, with some brands releasing new models of clothing and gear designed in eccentric colors that evoke the "days" when skiing was all the rage. This new yet nostalgic style is popular not only with skiers of that generation, but also with young people who have no memory of the heyday. But do you know what the hottest sunglasses are right now, perfectly suited to this recent retro boom?

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What is the eyewear brand "PITVIPER"?

As you can see from the image at the top of the article, PITVIPER is an American brand known for its playful, vibrant neon colors and energetic designs. These sunglasses, which are perfect for '80s disco music, Eurobeat, and Soul Train, were created by Chuck Mumford in 2012. The designs, born from his unconventional lifestyle, have been well-received by both those wanting to revisit those days and those seeking '80s pop style, and in recent years have also made their presence felt in the snow scene. With an astounding 894,000 followers on Instagram in its home country of the US, PITVIPER is one of the most talked-about eyewear brands right now

Pit Viper sunglasses are "more than just flashy." Brand founder Chuck loves skiing and parties. While living a life of sliding, dancing, and having fun, he noticed that there were no high-end sports sunglasses that could withstand his lifestyle. He wanted a durable product that would provide the functionality he desired, blocking the sun and wind even if it was shot, sat on, stuffed into a pocket, or run over, so he began developing sunglasses. And so, Pit Viper sunglasses, which combine high functionality and fashion, were born

Let's take a look at their excellent functionality. Not only are they suitable for everyday use, but some models are guaranteed to be safe enough to meet the ANSI Z87 industrial standard established to protect the eyes of workers in the construction and steelwork industries in the United States

One of the main concerns with eyewear is whether it will fit your face. Faces vary in size and shape, including face width and nose height. To ensure a comfortable fit for a wide range of people, Pit Viper's products (The Originals, The Double Wide, The 2000's, and The Intimadeters) feature three adjustment options:

THE TURBO ADJUSTMENT
E-SPOT ADJUSTMENT
NOSE BENDER

The best model for the snow scene

We've picked out two models, "2000s" and "The Double Wide," which are highly recommended by the brand's representatives and feature designs and colors reminiscent of old-fashioned ski sunglasses

The 2000's / ELLIPTICALS [THE HIGH TAI'D]

100% UVA & UVB Protection
, 13% Visible Light Transmission
, 2.2mm Polycarbonate Lens,
Gray Lens Color

¥13,200

They block harmful UV rays and feature a mirrored lens covering the entire surface, providing perfect eye protection. And best of all, the design. The lens shape is not modern, reminiscent of snow goggles and glasses from back in the day. They're sure to stand out on the snow, and will make you stand out after skiing

The Double Wides【THE PURPLE REIGN】/ (PITVIPERDW021)

UV Protection: 100%
Visible Light Transmission: 38%
Lens: 2.8mm Polycarbonate
Lens Color: Purple

¥8,800

This model has a subdued color, but the logos on both sides of the lenses and the frame have a playful design. It is a stylish model that can be used while still retaining a playful feel

Of course, snow goggles are also available. They have a distinctive, lively design that inherits the vibe of sunglasses. The band also features the eye-catching "PITVIPER" lettering, making them perfect for those who want to stand out on the snow

GOGGLES/1993 Mirrored Lens and Low Light (PITVIPER20033)

¥19,800

This summer's new product model "Flight Optics" series

The Flight Optics【Miami Night】(Non-Polarized) / (PV23002)
The Flight Optics 【Blue Ribbon】 (Non-Polarized) / (PV23002)

The catchphrase for the new "Flight Optics" series that will be released this summer is,

Pit Viper sunglasses for the skies. Comfort and visibility are exclusive to First Class Pit Vipers

The shatter-resistant polycarbonate lenses and frames are equipped with soft, non-slip nose and ear pieces, making them feel like "first class" glasses. A hard case and cloth bag are also included. The frame shape is full of retro style, paying homage to the sunglasses worn by pilots in the past

Why not get your hands on a PITVIPER, which will be useful not only in the snow scene but also this summer?

PITVIPER

https://www.pitvipersunglasses.jp/
@pit_viper_jp
pit_viper_jp
@pitvipershades

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