Simply. is a ski brand that began its European operations in 2023. It's a handmade ski manufacturer that uses 100% renewable energy in its factory in Valbier, a Swiss mountain resort. It has been decided that the brand will make its debut in Asia starting in the 2024-2025 season
This brand is helmed by Laurent De Martin and Sampo Vallotton , who have left a lasting impression with their impressive riding in Level1Production's video productions and other works . Having received support from major brands for many years, the two felt that "high-performance materials were being mass-produced and consumed in large quantities, and this cycle was repeating itself."
Tired of mass production and consumption, they left their support brands and launched "Simply." With the concepts of "You're Shredding. Smile." and "Simply. Recreation Club," they created skis that are not just for competitive skiing, but are also for skiers who simply want to enjoy skiing more, so that they can share fun and smiling moments with friends who love skiing
In Japan, it is a premium brand with limited retail outlets
In addition to the aforementioned concept, Simply. values maintaining brand strength. They resist mass production and mass consumption, instead focusing on maintaining brand strength by encouraging users to use their products for extended periods. They do not change models every season.
Furthermore, they aim to avoid off-season discount sales as much as possible, and their products are only available at retailers who respect the brand's philosophy.
By the way, the official website has an online store, but shipping to Japan and other Asian countries is not available
Three models with distinctive fishtails
The Simply. lineup consists of three models. All models share a common feature: the nose of the skis utilizes a cork-filled spatula made from recycled wine stoppers, contributing to durability, weight reduction, and vibration damping. The
core employs Next Core© technology, combining high-density wooden stingers with lightweight wood, resulting in lightness, responsiveness, stability, and carving ability.
The base uses high-density polyethylene (sintered PE-UHWD) for superior gliding performance and ease of maintenance. The wide edges allow for frequent sharpening without issue, contributing to overall durability.
The top sheet design is simple and timeless. We also paid special attention to the printing on the top sheet, reducing the amount of ink used and printing the graphics underneath the top sheet. This means there is no need to worry about the design fading
The Simply.'s distinctive fishtail design provides greater responsiveness and drive during turns. The easy-to-use flex continues all the way to the tail, allowing you to enjoy the entire turn. Furthermore, the board's shape perfectly fits the POMOCA tail clip, making it convenient for comfortable hiking
Simply.'s main concept model "Recreation."
This model is called a genderless, categoryless ski, and can be enjoyed by anyone in any situation. It is lightweight and can also be used for touring. It is available in four sizes: 160cm, 170cm, 180cm, and 190cm
If you want to carve high speeds on the piste, try the "Carver."
If you spend a lot of time skiing on groomed runs, this is the model for you. In keeping with the Simply brand concept, this board allows for a little kick in the tail for switch carving without any issues. It comes in three lengths: 160cm, 170cm, and 180cm
The "Celebration." powder skiing machine, newly introduced for the 2024-2025 season
"When it's powder time, let's celebrate!" As its name suggests, this fun-loving board is a new powder freeride model unveiled for the '24-25 season. Next Core© technology provides lightweight performance while adding strength and rigidity to your ride. The ample rocker and distinctive fishtail enhance buoyancy and playfulness in powder, making it the perfect model for a day when you want to have as much fun as possible. It comes in three lengths: 171cm, 179cm, and 187cm
If you're interested in trying out a particular model, head to the demo ride starting in December 2024. WapanSkis, the Japanese distributor of Simply., will be hosting a demo ride tour where all Simply. models and sizes will be available.
Why not check out these exciting new skis this winter?
Information
Simply.
Official website:https://simplyrc.co/
Official social media:Instagram