Wear the colors of Japan on the snow. "HID" - clothing for enjoying the four seasons

While ski wear is mainly dominated by overseas outdoor and sports brands, there is a brand that continues to create unique products rooted in Japan's nature and lifestyle. That brand is "HID" (H.I.D.), which originates from Kamakura

The brand's philosophy is "enjoying the seasons." T-shirts in summer, light jackets in autumn, and warm clothing to protect you from the cold when it gets chilly. The brand positions its products as an extension of this natural seasonal clothing change, viewing them as tools for comfortably spending time in nature

35 years since its inception, let's explore the unique appeal of HID, which transcends the boundaries of simply being a domestically produced snowwear brand

Born in Osaka during an era dominated by international brands

Surprisingly, the starting point for HID (Hyper Illusion Design) is not freeride or backcountry, but snowboarding and street culture

Founder Furukawa first encountered snowboarding in the late 1980s. At the time, the market was filled with bright fluorescent colors, bold patterns, and designs reminiscent of ski wear from overseas brands, which Furukawa found jarring

We wanted to create snowboard wear that better suited our sensibilities and could be worn on the street. With the dream of becoming a "domestic brand with a 100-year history," we launched HID in Osaka in 1991

Subsequently, in 2003, they developed their own proprietary material, "HYPTEX." From around 2004, they began to expand their field of activity into the backcountry, and have continued to make improvements to cope with harsher natural environments, including development partnerships with GORE-TEX and the adoption of stretch materials

Currently based in Kamakura, the company develops not only snow wear but also socks, sleeping bags, and other items. Through collaborations with various manufacturers and skiers, they are pursuing equipment that allows for comfortable enjoyment of nature

Seeking comfort. Features for enjoying nature

While gear is becoming more sophisticated to improve performance in competitions and take on more challenging terrain, HID values ​​enjoying time spent in nature, without being fixated on destinations or results

Instead of chasing winter, enjoy the winter that comes. When spring arrives, you can slide down the remaining snow, and just as the melting snow becomes a river that flows into the sea, your playground expands from the snowy mountains to the forests, rivers, and the sea

Clothing is seen as a tool above all else, and its design is based on the relationship with Japan's four seasons and nature, considering necessary functions and incorporating sensibilities nurtured within daily life and culture. Both functionality and aesthetic sensibility embody a uniquely Japanese approach to craftsmanship

The flagship "ZERO FIGHTER" series

The flagship model, "ZERO FIGHTER SERIES," symbolizes HID's approach to product development. It is developed as cold-weather clothing for all people who enjoy snow-covered mountains, regardless of whether they are skiers or snowboarders

Freedom of movement and comfort born from Japanese sewing technology and material development

One of its key features is the material. It uses "GELANOTS," a high-performance, high-quality fabric

The combination of ergonomically designed three-dimensional patterns and Japanese sewing and processing techniques maximizes the performance of these materials. Particularly distinctive is the unique "ONE PIECE 3D SLEEVE." By constructing the sleeves from a single piece of fabric, the inherent stretchability of the material is utilized to achieve a comfortable fit and a wide range of motion

Attention to detail

The pursuit of comfort in snowy mountains and consideration for the user are evident not only in the materials and structure, but also in the details

In addition, it features thoughtful details such as a one-hand adjustment cord that can be easily operated with one hand, and a powder skirt that can be attached or detached depending on the snow conditions and intended use. Even when the powder skirt is removed, a mini flap is designed to reduce the intrusion of wind and snow

The pants come in two types: a regular type and a bib type. They are meticulously designed with consideration for skiing posture and various movements during tours, incorporating features that skiers will appreciate

traditional Japanese colorsin a way that is uniquely HID.

In addition to its functionality, another major appeal of HID lights is their unique range of colors

From names that evoke familiar foods like "mandarin orange," "yokan (sweet bean jelly)," and "grape," to names like "light indigo" and "deep blue," which are difficult to imagine just from hearing the name, the brand expresses colors rooted in Japanese life and culture with its own unique sensibility

This season, six new colors have been added to the existing six, further expanding the range of choices. For skiers who aren't satisfied with wearing the same gear as everyone else and want to choose colors that suit their own sensibilities, this will likely be an attractive option

Long-lasting use. Unchanging values ​​and continuously evolving craftsmanship

What HID values ​​most is "Japan Quality / Japan Original"

Rather than chasing trends and novelty, we create things rooted in our heritage that can be cherished for a long time. To enjoy the changing seasons, we maintain our unchanging values ​​while continuously evolving

Combining the high functionality required in snowy mountains with the sensibility to enjoy Japan's four seasons, HID is a brand that offers a new perspective not only on gear selection but also on how we interact with clothing itself

Information

System Design Co., Ltd.
0467-38-5020 | info@hid.co.jp
Online Store:https://hidstore.shop-pro.jp/
Official SNS:Instagram