NEWS– archive –

Rusutsu: Advance 25-hour tickets now have an additional 10 hours! 35-hour lift tickets available for a limited time only

Returning to the basics: "TSUTOMU ENDO SOLO EXHIBITION"

"Real foot sensation from childhood" GENTEMSTICK's premium subscription rental service

Goldwin opens flagship store in Sapporo to promote the brand's appeal both domestically and internationally

Snowboarding travel YouTube show "Iraoja" will be broadcast on HBC starting October 5th!

Fall Line 2026 | Release date: Thursday, September 18, 2025

[Disney 100th Anniversary] Columbia x Disney Latest Collection | Fall/Winter 2025 Ski & Outdoor Collection

To the future freeriders: Revelstoke Special Camp with Yu Sasaki, December 13th - 20th, 2025

[Application deadline approaching!] "Gunma Snow Area Common Ticket" valid at 18 ski resorts in Gunma Prefecture | Application deadline: September 15, 2025

Donation-linked lift ticket "POW Ticket" to be expanded to Hokkaido, Tohoku, and Kanto regions for the 2025-26 season, and introduced at 11 ski resorts nationwide

Enjoy heli-skiing from the peak season this season! | 2025-26 Hakuba Norikura Onsen Ski Resort Latest Information

TETON BROS. will launch a new logo on September 1, 2025! Original magazine "low pressure magazine" and short movie also released

[Recruitment Information] Looking to the next field. Smith Japan is recruiting new staff for the SNOW division!

Eyewear brand "ELECTRIC" has launched its official LINE account | Register now to receive a 10% off coupon!

"Young Gun Borders," a snowboarding manga depicting Niigata's strongest local team, begins serialization