TOYRU | We provide the tools you need for your adventures, along with practical advice only a shop in the snowy mountains can provide | Hokkaido

Practical gear and information only available from Niseko locals

Niseko, a mecca for powder snow. TOYRU is located in a prime location near the Grand Hirafu ski resort, just a 1-2 minute walk from the gondola station.
Marked by its warm and inviting log cabin building, it's a shop dedicated to helping people enjoy powder snow and backcountry.

As a shop located in the excellent field of Niseko, it boasts a reliable selection of products that are actually useful, as well as up-to-date information on gear and the field. It aims to provide the joy that comes from using equipment, rather than just owning equipment.

The shop is well-stocked with gear and goods for enjoying powder snow and backcountry. They provide equipment tailored to what skiers want to do, along with lively advice from Niseko locals.
It's very convenient because you can get what you need even after arriving in Niseko to ski.


The store is filled with the warmth of wood and features a carefully selected selection of items

We only stock products that we are confident in and can recommend

We sell a carefully selected selection of recommended products, focusing on skiing, telemarking, and backcountry gear. We have a particularly wide selection of Vector Glide skis, Patagonia clothing, and Hestra gloves

[Trends in products handled]

Powder/BC 70%, Tour 30%

[BRANDS]

Vectorglide, Patagonia, Hestra, Black Diamond, Smith, Pock, Marker, Scarpa, Osprey, Smartwool, and others

Owner: Takanashi Jo

[Services and "something" unique to our store]

We also offer backcountry guiding. Our guides, who know the Niseko mountains inside and out, will take you to the best spots according to the day's conditions! We

also have Vector Glide demo skis available. Why not try out these high-quality skis, which you rarely get a chance to try, on the snow of Niseko? In addition, we accept reservations for tours and lessons, and offer telemark ski rentals.

THE MAD HATTER NISEKO Hike up! BC|Size:S,M,L,LL|¥11,000

This "Hike up!! BC" is a highly functional hat for backcountry skiing, a TOYRU original from Niseko's handmade hat shop, Mad Hatter Niseko. It's packed with features perfect for backcountry skiing, such as a sun-blocking brim that's extremely effective when wearing sunglasses in the snow, flaps to protect your ears from the cold, a snug fit, and a fleece lining for the head that provides the necessary warmth yet is thin enough to be worn under a helmet without feeling uncomfortable, allowing you to concentrate on your skiing. TOYRU owner Takanashi personally requested the perfect hat for skiing, and after repeated improvements, it has arrived in its current form! Be sure to bring it along with you on your backcountry adventures!

*Orders can be placed via email to TOYRU:niseko@toyru.com

[Other outdoor activities we focus on]

In the summer, sea kayaking tours are held on the Shakotan Peninsula. The beautiful ocean of the Shakotan Peninsula is breathtaking. It has the same appeal as Niseko's powder snow!


Profile

Owner: Takanashi Jo

At the age of 20, he was captivated by the powder snow of Niseko and moved there. He has competed in telemark ski races, including the World Championships. He has skied in Alaska and mountains around the world and has appeared in many photographs and videos. He gained experience as an outdoor guide and is now a backcountry guide. He opened his current shop in 2003

<A short message>
We hope you enjoy the amazing powder snow in Niseko! Please feel free to stop by when you come to Niseko to ski! We also have delicious coffee available. If you're interested in powder skiing, backcountry skiing, or telemark skiing, please come visit us!


Information

addressNiseko Hirafu 1-3-1-8, Kutchan-cho, Abuta-gun, Hokkaido
telephone number0136-21-4055
Business days(Business hours) 12:00-20:00 (Saturdays, Sundays, and holidays 8:30-20:00) / (Closed) Open daily in winter
Mailniseko@toyru.com
Webhttp://www.toyru.com
Social MediaFacebook

*The information listed is current as of June 2023