Summer has come! This season's annual T-shirt project. STEEP has picked out T-shirts that remind you of the snowy mountains and snow scenes. Find your favorite T-shirt that will be useful in the summer and winter.
BOGEN | Talk about the fun of skiing with a T-shirt
There is probably no T-shirt as famous in the snow industry as "BOGEN."
BOGEN's T-shirts are made of cotton that has a slightly thick and heavy feel, yet is extremely comfortable against the skin. It has an attractive structure that makes you want to call it a formal T-shirt for going out. In addition to the materials, the humorous and spicy designs are irresistible. There are many passionate fans due to its high quality. The owner's desire to ``convey the fun of skiing without explaining it'' is reflected in the pieces, which you will want to own and cherish for a long time.
SKI LIFE (Directly operated stores only)
◆ Official ONLINE STORE
◆Instagram https://www.instagram.com/bogen_official_/
Gelände Magic × GORYU WAVES | "What we really want"
"Gelände Magic" is a lifestyle brand where fashion designers, stylists, and creative directors who share a common interest in the snowy mountains, pursue what they really want based on their own particular preferences. Pro snowboarder and photographer Fujita Kazushige is also taking part.
Long Sleeve T-Shirt / GORYU WAVES x Gelände Magic
A long sleeve T-shirt that is a special collaboration between the terrain course "GORYU WAVES" of Able Hakuba Goryu's snow spurts, produced by professional snowboarder Fujita Kazushige, and the snow lifestyle brand "Gelände Magic", which also features Fujita Kazushige.
◆Official site https://gelandemagic.base.shop/
HUNGERKNOCK ORIGINALS | “Comfortable to wear and makes you feel good”
"HUNGERKNOCK ORIGINALS" is a brand originating from Hakuba, with the concept of creating products that are comfortable to wear and will lift your mood. The feature of this design is that it classically expresses characters with backgrounds. Matsui Kenta, a designer who worked in cross country, designs with the hope of being useful to the industry for his favorite skiing, and he also creates a collaboration model with the Nagano Prefecture Ski Federation.
80'S skier long T-shirt
The design is reminiscent of the gorgeous ski boom of the 1980s, known as the "Snowy Snow Club." At the time, this cutting clothing was popular. It's convenient to have one long-sleeved T-shirt. It's also fun to wash it off and give it a look of used clothing.
◆Official site https://hungerknock.thebase.in/
J Skis | LINE founder Jason Levinthal's brand
My company "J SKis" was launched by Jason Levinthal, the founder of LINE, who has led the freeskiing world and developed FT boots that have been a shame. We value communication with users the most, and we continue to develop small lots of graphics items that users want. It is especially popular with USA kids, and many of them sell out instantly when released.
Go Fast Tee
「Go fast, fly high" - that's the motto of life! The design has finally been revived after enthusiastic requests from users. It feels soft and light to the touch. It has just the right amount of stretch, and even when you get on speed, it can firmly adhere to various movements.
I Like Beer T-shirt
Nothing goes better with skiing than beer. The T-shirt with the message "Let's do it whimper while sliding around in a beer in hand under a pecan (clear weather)!" is made of 100% cotton (90% cotton + 10% polyester only) and is smooth and comfortable to wear, making it convenient to have any color.
◆Official site https://jskis.com/
nonsense. | Works by a unit full of skiing and sensibility
Nonsense is a unit consisting of two young people in their mid-20s who have roots in alpine skiing. He is also famous for his work on Japanese-style graphics for WAPAN SKI. T-shirts and apparel, created from a unique, fresh sensibility and love for skiing, have gained high popularity among young people's culture due to their street taste.
root inked S/S Tee
Nonsense.A collaboration T-shirt with RESRTHAUS COFFEE, the only retailer. Each of the roots are printed on the back with a tattoo design.
◆Official site https://nonsense2017.theshop.jp/
◆Instagram @nonsense.nnsns , @_kantakojima , @teriyaki_kouya
OGASAKA | For fans who want to wear not only the board but also the brand
OGASAKA is extremely popular among the basics, but in the 2024-25 season, the release of the signature model "E TURN YAMAKI MODEL" by free skier Yamaki Masahiro, has also seen an increase in fans among free skiers. We also offer several OGASAKA brand apparel items every season.
BORDER-T WT/NV
A striped T-shirt with an "OGSK" embroidery on the chest. It features a thin, thin silhouette. The material is 100% cotton, 4.6 oz. It is comfortable to wear. At the same time, the price is a bargain at 1,980 yen including tax. The navy stripes are marine-like and perfect for summer.
◆Official site https://www.ogasakashop.com/
Performance | T-shirt commemorating partnership with FWT
It is now a brand that has gained enormous support in the freeski world, and is also known to sponsor Freeride Word Tour (FWT). During the 2025-26 season, the next-generation ski wear "Whitelight APX" from NASA, is now available, and is a Peak Performance apparel item that is a hot topic every year.
FWT Pow T-shirt
Peak Performance's classic T-shirt made from 100% organic cotton and high-quality cotton jersey gives it an outstanding feel and comfort. This item from the FWT collection was designed to commemorate the skiwear partnership between Peak Performance and the Freeride World Tour (FWT).
◆Official site https://peakperformance.jp/
Jerry of the Day | A culture brand that makes "unfortunate behavior" into goods
"Jerry of the Day" is a ski/snowboard humor brand from Vermont, USA. It has become popular through social media accounts that show videos and photos that capture "a little weird skiing" and "unfortunate behavior" on skiing and snowboarding, and is now a cultural brand that sells unique T-shirts and stickers through its jerryoftheday.net
Life is Tough Tee Shirt
"Life is tough" - when you send it with all your might, life is sometimes hard. The graphics resonate with each other, saying, "I understand..." This ski scene from the humorous brand Jerry of the Day is not only funny, but also has a deep, touching message that appeals to the bitter heart. All Jerry of the Day's 100% cotton T-shirts are hand-printed one by one in Vermont, USA. That's why it's the highest quality.
◆Official site https://jerryoftheday.net/
NORD | Original goods you'll want to use everyday
Takutoski Lab NORD is located in Meguro Ward, Tokyo, and is a shop that will make you enjoy the outdoors. He is good at heel-free, including Nordic walking in the summer and telemark, cross-country, and walking skiing in the winter. NORD offers a variety of original goods that incorporate skiing into your lifestyle.
Crossover bear cotton T-shirt
A comfortable 100% cotton T-shirt. A bear graphic with a cross-country skiing motif, which is a specialty of Takuto Ski Lab NORD. Men's and women's necklines and body silhouettes are different, and each comes in size.
◆Official site https://nord.tokyo/shop/
Musashino Sake Brewery | Limited sale "Sake Shop Mon T-shirt"
Musashino Sake Brewery is a sake brewery in the Joetsu region of Niigata Prefecture, where people cherish sake. The snow that has accumulated on the Myoko Mountains moistens the earth, creating high-quality rice, and people who grew up in this area create a rich flavor. We offer original T-shirts that combine alcohol and skis that are unique to this area. Snowy mountain skiing and sake are the perfect match, and this uniqueness is irresistible.
Black Reprint Label 720
White Ski Masamune Beard Character Snow Ring Crest
The design of the alcohol label is incorporated into a T-shirt. The retro atmosphere makes it perfect for sake. The body is made of UnitedAthle 5.6 oz and is made from high quality materials. Not only is it comfortable to wear, but the bold design with skiing is also exquisite.
◆Official site https://musashino-shuzo.stores.jp/
SUSUKINO UNIVERSITY｜Phantom Susukino University Ski Club Team TEE
A phantom university located in the northern entertainment district. Team TEE of the Susukino University ski club "White Wolves" dedicates their youth to skiing and beer.
SU. SPORTS TEE
Dry T-shirts are popular every year. Available in four colors, featuring the classic logo in neon colors. The unique dry texture adds a vintage feel with each wash, giving it a tough, rugged American atmosphere.
◆Instagram https://www.instagram.com/susukino.univ
THE NORTH FACE | 100% cotton, yet extremely quick-drying and convenient!
TNF is an outdoor brand that was born in the United States in 1966. With the philosophy of "Never Stop Exploring," which is widely popular among mountaineers and town users, we offer a variety of products that combine innovation, durability and design, with the aim of offering high-performance clothing and gear. It has gained popularity beyond ages.
Short sleeve freeride tee
From the popular TNF T-shirt lineup, this cotton T-shirt is extremely comfortable and has a relaxed feel. It is made of a material that has excellent sweat absorption and quick drying properties, and while it is made from a natural material made from 100% cotton, it dries quickly, almost like chemical fibers. It dries quickly even when wet, making it a particularly useful item in the summer.
◆Official site https://www.goldwin.co.jp/store/