Summer is here! This is the annual T-shirt project for this season. STEEP has picked out T-shirts with graphics related to snowy mountains and that evoke snow scenes. Find your favorite T-shirt that you can wear from summer to winter
BOGEN | T-shirts that talk about the fun of skiing
There's probably no other T-shirt brand as famous in the snow sports industry as "BOGEN." BOGEN T-shirts are made from slightly thick, substantial cotton fabric that feels incredibly comfortable against the skin. They have a polished look that makes them perfect as formal T-shirts for going out.
In addition to the material, the designs are infused with humor and spice, making them irresistibly appealing. Their high quality has earned them a large and devoted following. The owner's commitment to "conveying the fun of skiing without explaining it" is evident in each piece, making them items you'll want to own and cherish for a long time.
SKI LIFE (direct store only)
◆Official ONLINE STORE
◆Instagram https://www.instagram.com/bogen_official_/
Gelände Magic × GORYU WAVES| "What we truly want"
Gelände Magic is a lifestyle brand created by fashion designers, stylists, and creative directors who share a common interest in snowy mountains, and who pursue what they truly want based on their own individual preferences. Professional snowboarder and photographer Kazushige Fujita is also involved
Long Sleeve T-Shirt / GORYU WAVES x Gelände Magic
This long-sleeved T-shirt is a special collaboration between GORYU WAVES, a terrain course with overlapping snow waves at Able Hakuba Goryu, produced by professional snowboarder Kazushige Fujita, and Gelände Magic, a snow lifestyle brand in which Kazushige Fujita is also involved
◆Official site https://gelandemagic.base.shop/
HUNGERKNOCK ORIGINALS | "It's comfortable to wear and makes you feel good"
"HUNGERKNOCK ORIGINALS" is a brand from Hakuba with the concept of creating products that are "comfortable to wear and uplifting." The distinctive feature of its designs is the classical expression of characters with backgrounds. Designer Kenta Matsui, who used to do cross-country skiing, designs with the hope that his favorite sport, skiing, can be of use to the industry, and has even created a collaborative model with the Nagano Prefecture Ski Federation
80's Skier Long T-shirt
The design is reminiscent of the glamorous ski boom of the 1980s, known as the "Snow-Skiing Club." This type of cut was popular at the time. It's convenient to have a long-sleeved T-shirt. It's also fun to wash it thoroughly to give it a vintage look
◆Official site https://hugerknock.thebase.in/
J Skis | A brand by LINE founder Jason Levinthal
Jason Levinthal, the founder of LINE, a pioneer in the freeskiing world, and developer of the much-loved but now discontinued FT boots, launched his own company, J SKis. He values communication with his users and continues to release small batches of items featuring graphics that meet their demands. They are especially popular with kids in the USA, and many of their products sell out instantly upon release
Go Fast tee
「"Go fast, fly high" - that's the motto of life! This design has finally been revived due to enthusiastic requests from users. The fabric feels soft and light against the skin. It has just the right amount of stretch, so it will move with you even at high speeds
I Like Beer T-shirt
Nothing goes better with skiing than beer. This T-shirt, which has the message "Let's go skiing with a beer in hand on a clear, sunny day!", is made from 100% cotton (the heather gray version is 90% cotton and 10% polyester), is light and comfortable to wear, and is convenient to have in multiple colors
◆Official site https://jskis.com/
nonsense. | A work by a group full of passion and emotion for skiing
"nonsense." is a duo in their mid-twenties with roots in alpine skiing. They are also famous for creating the Japanese-style graphics for WAPAN SKI. Their T-shirts and apparel, created with a unique, fresh sensibility and love of skiing, have a street-style feel that has earned them great popularity within youth culture
root inked S/S Tee
This T-shirt is a collaboration with RESRTHAUS COFFEE, the only store that stocks nonsense. The back features a tattoo design that reflects each brand's roots
◆Official site : https://nonsense2017.theshop.jp/
◆Instagram: @nonsense.nnsns,@_kantakojima, @teriyaki_kouya
OGASAKA | For fans who want to wear the brand as well as the ski
OGASAKA is extremely popular among beginner skiers, but with the release of freeskier Masahiro Yamaki's signature model, the "E TURN YAMAKI MODEL," in the 2024-2025 season, the brand has gained a growing fan base among freeskiers as well. OGASAKA also releases several items of apparel every season
BORDER-T WT/NV
This striped T-shirt features a single "OGSK" embroidery on the chest. It features a thin, slim silhouette. Made from 100% cotton, it weighs 4.6 ounces and is comfortable to wear. And yet, it's priced at just 1,980 yen (tax included), making it a bargain. The navy stripes have a marine feel that makes it perfect for summer
◆Official site https://www.ogasakashop.com/
Performance｜FWT partnership commemorative T-shirt
Now a hugely popular brand in the freeskiing world, Peak Performance is also known for sponsoring the Freeride Word Tour (FWT). In the 2025-2026 season, they released the NASA-inspired next-generation skiwear "Whitelight APX," a popular apparel item from Peak Performance that continues to garner attention every year
FWT Pau T-shirt
This classic Peak Performance T-shirt is made from 100% organic cotton and is made from premium cotton jersey for exceptional comfort and softness. This item is part of the FWT collection, designed to celebrate the partnership between Peak Performance and the Freeride World Tour (FWT) skiwear
◆Official site https://peakperformance.jp/
Jerry of the Day: A cultural brand that turns "unfortunate behavior" into merchandise
"Jerry of the Day" is a ski and snowboard-themed humor brand from Vermont, USA. It gained popularity through its social media accounts on Instagram and other platforms that showcase videos and photos capturing "slightly strange skiing" and "unfortunate behavior" in skiing and snowboarding. Now, it hasjerryoftheday.netbecome a cultural brand that also sells unique T-shirts, stickers, and other merchandise through its
Life is Tough Tee Shirt
"Life is tough" - When you're giving it your all and "full-sending," life can be tough. The graphics, including the hilarious scenes, evoke a sense of empathy. The ski scene shots by humor brand Jerry of the Day are not only funny, but also deeply moving, with a bittersweet message. All Jerry of the Day 100% cotton T-shirts are individually hand-printed in Vermont, USA, ensuring the highest quality
◆Official site https://jerryoftheday.net/
NORD | Original goods for everyday use
Takuto Ski Lab NORD, located in Meguro Ward, Tokyo, is a shop that makes outdoor activities fun. They specialize in heel-free Nordic walking in the summer and Telemark, cross-country skiing, and walking skiing in the winter. NORD designs and sells a variety of original goods that incorporate skiing into your lifestyle
Cross Country Bear Cotton T-Shirt
This comfortable 100% cotton T-shirt features a bear graphic inspired by cross-country skiing, Takuto Ski Lab NORD's specialty. The men's and women's versions have different necklines and silhouettes, and are available in different sizes
◆Official site https://nord.tokyo/shop/
Musashino Sake Brewery | Limited edition "Sakayamon T-shirt"
Musashino Sake Brewery is a sake brewery in the Joetsu region of Niigata Prefecture that values "rice, sake, and people" when it comes to sake brewing. The snow that falls on the Myoko mountain range nourishes the earth, producing high-quality rice, and the people who grow up here create a rich flavor. They are selling original T-shirts that combine the sake unique to this region with skiing. Snow-covered mountain skiing and sake are a perfect match, and the uniqueness of this product is irresistible
Black Reprint Label 720
White Ski Masamune Beard Snow Ring Crest
The design of the sake label has been incorporated into the T-shirt. The retro feel is perfect for sake. The body is made of high-quality 5.6 oz. United Athle material. Not only is it comfortable to wear, but the bold "ski" design is exquisite and inspiring
◆Official site https://musashino-shuzo.stores.jp/
SUSUKINO UNIVERSITY | The legendary Susukino University Ski Club Team T-shirt
A phantom university in the northern entertainment district. Team TEE of the Susukino University Ski Club "White Wolves" who dedicate their youth to skiing and beer
SU. SPORTS TEE
The ever-popular Dry T-shirt comes in four neon colors and features the classic logo. The unique dry texture develops a more vintage feel with each wash, creating a tough, rugged American look
◆Instagram https://www.instagram.com/susukino.univ
THE NORTH FACE | Made of 100% cotton, it's extremely quick-drying and convenient!
TNF is an outdoor brand founded in the United States in 1966. With its highly functional clothing and gear, the brand is popular with a wide range of people, from mountaineers to everyday people, and its motto of "Never Stop Exploring" is to offer a wide variety of innovative, durable, and stylish products. It has enjoyed popularity across generations
Short Sleeve Freeride Tee
From the popular TNF T-shirt lineup, this comfortable cotton T-shirt features a relaxed fit and a crisp feel. Made from a material with excellent moisture absorption and quick-drying properties, it is made from 100% natural cotton, yet dries quickly, almost like synthetic fibers. It dries quickly even when wet, making it especially useful in the summer
◆Official site https://www.goldwin.co.jp/store/