For the 2020/2021 season, the Ski Resort Study Group Measures have been considered. One of them is the recently formulated "JAPOW.Style" guidelines.
By the way, what is the Ski Resort Study Group?
With "Japow" as the keyword, the Ski Resort Study Group is a study group that aims to promote inbound winter tourism in Japan with ski resorts at its core. It was established as part of the independent research project of the Japan Transportation Public Corporation (public interest incorporated foundation) with the aim of developing Japan's ski resorts into internationally competitive ski resorts by mainly developing digital marketing.
Background of JAPOW.Style
It seems that the ski resort study group was launched in June 2019, before the 2020 corona shock.
In order to further boost the inbound tourism, we were working together with cableway officials and winter sports officials from all over the country, but Corona attacked. In order to have everyone, not only inbound tourists, experience the wonderful JAPOW of Japan," he said that he proceeded with the formulation of his own guidelines for corona countermeasures. That's where the "JAPOW.Style" announced this time was born.
"JAPOW.Style" is a new normal that does not impair the customer experience and ensures transparency to society, as well as infectious disease countermeasures to reduce the risk of infection. One major feature is that it was formulated with consideration for points.
The guidelines are organized in the form of a checklist. was supervised by Yuito Okada,
epidemiologist He is such a person.
JAPOW.Style supervisor
Okada , Epidemiology Specialist, University of Hawaii
- As a field epidemiologist, he conducts infectious disease control, maternal and child health, and medical facility surveys in Africa, the Middle East, and Asia.
- Currently, he conducts epidemiological research at the University of Hawaii Cancer Center and provides support to hospitals and governments in Japan and the United States.
- In response to the new coronavirus, we have given online lectures to a total of 30,000 medical professionals and introduced infection control at multiple hospitals, companies, and leisure facilities.
- "Proposals by epidemiologists for resuming tourism" (move to another site)
- Master of Public Health, University of Hawaii
JAPOW.Style
new coronavirus countermeasures
"JAPOW.Style" takes the following ideas from a scientific point of view.
(1) Measures based on scientific evidence can significantly reduce the risk of infection
By thoroughly implementing infection control measures based on the three Cs (closed spaces, crowded places, and close-contact settings), the risk of infection with the new coronavirus can be greatly reduced. We will delegate authority to the site and implement infection control measures that are appropriate for the site.
② There are infected people who have no symptoms, and the risk of infection cannot be reduced to zero.
Even with infection control measures based on scientific evidence, it is impossible to reduce the risk of infection to zero because there are asymptomatic groups. Simulate what to do when a cluster occurs.
(3) Management of public opinion is important in addition to infection control measures
Countermeasures against the new coronavirus are not only countermeasures against the virus, but also involve economic, political, and socio-emotional challenges.
JAPOW.Style
ski resorts "checklist"
The checklist was created so that each business operator can easily check the status of their efforts when implementing their own measures against new coronavirus infections.
[Theme about the checklist]
- Facility management (9 items)
- Staff (5 items)
- Regarding ski resort management (5 items)
- About rental lending (5 items)
- Regarding indoor facilities (5 items)
- School (5 items)
- Communication (5 items)
*If you need more information about the checklist, please contact the Ski Resort Research Association Secretariat ( ssrm@jtb.or.jp ).
Based on this checklist, ski resorts that implement 80% or more of the items in each theme can display the following badge as a mark that indicates that they are implementing the "new normal" at the ski resort.
In addition, the following icons can be used for ski resorts that have cleared the application. Visualized, easy to understand and easy to understand.
Request to skiers and snowboarders
In order to practice the "new normal" at ski resorts, you can fully understand that it is important to prevent infection for each skier and snowboarder, as well as measures against infectious diseases at ski resorts. Therefore, we would like to convey the following items as a request from the ski resort study group.
Four infection prevention measures required
- Avoid 3Cs
- thorough hand washing
- wearing a mask, etc.
- Stay home if you feel unwell
We love the snowy mountains, and we get a lot of fun and joy from this sport. Let's work together to create a "safe and secure snow experience" with everyone involved in the ski resort!
*By the way, this “JAPOW.Style” is also endorsed by this “STEEP” (Cast Co., Ltd.). Dear readers, please cooperate with information sharing!
◆ Requests to people involved in ski resorts
For the 2020-2021 season, we are looking for various organizations (supporting organizations) that can support the concept of JAPOW.Style.
For inquiries, please contact the
Ski Resort Research Association Secretariat (ssrm@jtb.or.jp)
Click here for JAPOW.Style official website
[List of supporting organizations and applying organizations]
List of JAPOW.Style "supporting organizations" (as of October 29, 2020)
* Supporting organizations refer to companies and organizations that support the concept of JAPOW.Style, not just organizations that actually implement new coronavirus infectious disease measures such as ski resorts. (Displayed in order of registration date)
- Tokyu Resorts & Stays Co., Ltd.
- Prince Hotel Co., Ltd.
- Iwate Hotel and Resort Co., Ltd. Appi Kogen Ski Resort
- Nagano Prefectural Tourism Organization
- NINE LLC
- Shinshu Iiyama Tourism Bureau
- Pandalman Co., Ltd.
- Amer Sports Japan Co., Ltd.
- Monmon Tsugaike
- Niseko Tourism Zone Council
- Daito Development Co., Ltd. (Katashina Kogen Ski Resort)
- Pioneerwork Co., Ltd.
- Iwate Hotel and Resort Co., Ltd. Appi Kogen Ski Resort
- Cast Co., Ltd. (STEEP)
List of JAPOW.Style "Applying Organizations" (as of October 29, 2020)
*Applying organizations, etc. refer to organizations that have cleared the JAPOW.Style checklist. more About Checklist page.