We have received videos from two brands, HOUDINI and NORRONA, produced by Fullmarks, so let us introduce them to you
The video for "HOUDINI" focuses on the lifestyle of Yamada "Junior" Kazumasa, a "Snow Surfer" from Furano, who sniffs out mountains and oceans with good conditions and pursues the joy of snowboarding all year round
Profile
Kazumasa “Junior” Yamada
Born in Kyoto Prefecture in 1978. Nicknamed “Junior,” he is a snow surfer who enjoys good waves and snow all year round. He has been passionate about snowboarding and surfing since his teens, and now lives a simple life close to the great outdoors of Furano, Hokkaido, where he continues to frequent the sea and mountains.
Supported brands:
HOUDINI / HESTRA / PLUS ONE WORKS
Cinematography: Neil Hartman / Direction: Kobayashi Daigo
A brand representative commented
, "Junior's life is relaxed and free of tension and waste. His riding and lifestyle seem to be linked to the comfort of the clothing, and the content conveys the brand philosophy of 'wearing HOUDINI and playing in nature.'"
As the brand representative said, the short movie is aptly named, and the brand's concept of "the ultimate comfort" can be felt throughout.
HOUDINI official website
: https://www.full-marks.com/houdini/
Meanwhile, "NORRONA" is a documentary about three people who are active mainly in Katashina Village, Gunma Prefecture. The film is scheduled to be released on November 24th. First, please enjoy the trailer