We have received videos from two brands, HOUDINI and NORRONA, produced by Fullmarks, so let us introduce them to you
The video for "HOUDINI" focuses on the lifestyle of Yamada "Junior" Kazumasa, a "Snow Surfer" from Furano, who sniffs out mountains and oceans with good conditions and pursues the joy of snowboarding all year round
Profile:
Kazumasa “Junior” Yamada
Born in Kyoto Prefecture in 1978. Affectionately known as “Junior,” he is a snow surfer who seeks good waves and snow all year round. He has been passionate about snowboarding and surfing since his teens, and currently lives a simple life close to the great outdoors of Furano, Hokkaido, while continuing to frequent the sea and mountains.
Supported brands:
HOUDINI / HESTRA / PLUS ONE WORKS
Cinematography: Neil Hartman / Direction: Kobayashi Daigo
As the brand representative commented
, "Junior's lifestyle is relaxed, free from tension and unnecessary elements. His riding and lifestyle seem to reflect the comfort of the clothing, and the video conveys the brand philosophy of 'playing in nature while wearing HOUDINI'."
The short film successfully captures the brand's concept of "ultimate comfort" in every detail.
HOUDINI official website
: https://www.full-marks.com/houdini/
Meanwhile, "NORRONA" is a documentary about three people who are active mainly in Katashina Village, Gunma Prefecture. The film is scheduled to be released on November 24th. First, please enjoy the trailer