T-shirts that let you feel the snowy mountains and skiing even in your everyday life 2021 Summer

The season of wearing only a T-shirt has arrived!
Which one will you wear this summer?

Last summer, we ran the "Ski T-Shirts You'll Want to Wear" project. It attracted more hits than we expected, and even the STEEP editorial team was surprised. This made us realize just how much people love skiing, so we thought we should do it again this year (lol), and here we bring you the 2021 edition

Continuing from the previous issue, the theme is "things that make you feel like you're in the snowy mountains or skiing even in your everyday life." The STEEP editorial team has picked out items that will get you motivated for the season, such as graphics featuring snowy mountains and brand logo tees. T-shirts are so convenient and excellent that you can never have too many. Cotton-based T-shirts are especially great in the summer because they have excellent moisture absorption. So, which one should you wear this summer?

---

Make a "Hometown Tax Donation" and get an original collaboration T-shirt.
A premium item available for donations of 14,000 yen or more to Hakuba Village.

Furusato nozei is an attractive system where you can donate to the local government or hometown you want to support and receive gifts in return, such as local specialties. Any donation over 2,000 yen is eligible for an income tax refund and a deduction on local resident tax. This is a gift T-shirt, a collaboration between the popular brand THE NORTH FACE and Hakuba Village in Nagano Prefecture. It's rare to get a limited edition TNF model by donating to Hakuba Village. In fact, this collaboration has been so popular that T-shirts are quickly becoming scarce. If you're interested, be sure to check out the details on the website below

◆Official site https://www.furusato-tax.jp/product/detail/20485/4449388

---

Eric Pollard's brand Season
apparel also shows his commitment to quality.

The hottest topic of the 2021-22 season is "Season.", the brand launched by Eric Pollard, a longtime LINE icon who has developed numerous signature models and classic equipment, after leaving LINE. This season began with three ski models and three snowboard models, but a small selection of apparel such as t-shirts, caps, and beanies has also been released. The t-shirts feature Season's signature flag at the neck and logo tag at the hem, a meticulous piece that is typical of Eric

◆Official site https://seasoneqpt.com/collections/apparel

---

Original goods that make you want to use them and feel like skiing even in your daily life

NORD, a select shop in Meguro-ku, Tokyo, is a shop that makes outdoor activities fun. It specializes in heel-free activities such as Nordic walking in the summer and telemark, cross-country skiing, and walking skiing in the winter. NORD plans and sells a variety of original goods that incorporate skiing into your lifestyle

◆Official site https://nord.shopselect.net/

---

I am a free skier.
LINE T-shirts that make a statement without saying anything.

LINE is an iconic freeride brand that you can't help but find if you trace the roots of street-style freeskiing. Since its founding in the late 1990s, the brand has been fusing inline skating and skiing, and is closer to the street than any other ski brand. Therefore, they also specialize in casual apparel, with a very extensive lineup

◆Official site http://www.k2japan.shop/shopbrand/A/

---

ARMADA Official Online Store -
Everything fans will want

ARMADA's mission is to share their passion for skiing, art, and the mountains with the world. It was the original riders' brand, handcrafted in 2002 by top skiers like JP Auclair and Tanner Hall, who banded together to revolutionize the ski world. Tanner, nicknamed "THE BIG BOSS," still rides today and continues to lead ARMADA. Armada has continued to grow rapidly, expanding beyond skis and bindings to include hard gear, apparel, and now undisputedly become a top brand in the ski industry

◆Official site https://armada-online.jp/

---

Candide Thovex, one of the world's most famous skiers, has finally launched his own brand, "CANDIDE." The brand's wide-ranging lineup includes outerwear, mid-layers, innerwear, apparel, and even an accessories line including goggles. Its simple yet stylish design exudes the signature Candide style, drawing praise. Prices are listed in Japanese yen on the official online store, so orders can be placed from Japan. Delivery is expected to take less than two weeks

◆Official site https://www.candide.co/

---

From the ultra-powerful online shop of TGR, a diversified company that has surpassed the realm of legend.

Its roots date back to 1995, when the Johns brothers (Steve and Todd) founded Teton Gravity Research (TGR), a film company based in Jackson Hole, Wyoming, USA, home to the famous Teton Mountains. The youngest brother, Jeremy Johns, is a professional snowboarder who founded POW. Legendary Film Company, which has captured cutting-edge action sports like skiing, snowboarding, climbing, and surfing, has grown over the years into a major corporation that "does everything." It has attracted a passionate fan base, and its online shop sells products like hotcakes

◆Official site https://shop.tetongravity.com/

---

LINE founder Jason Levinthal's "J Skis"
is looking for fellow ski and T-shirt lovers

"J SKis" is a company that "does what I want to do," founded by Jason Levinthal, founder of LINE, who has been a leader in the freeskiing world for over 20 years. He values ​​communication with users and proactively develops and proposes any item that users want. Jason is a die-hard T-shirt lover who wears T-shirts all year round, so naturally, the company has a comprehensive lineup of T-shirts. In Japan, the company is sold by Ski Bum Shokai in Hakuba

◆Official site https://shop.skibum.jp/categories/1044525

---

, the unit behind the "WAPAN" ski graphics,
is spreading even further.

"nonsense." is a young duo of 25-year-olds with roots in alpine skiing. Their fresh sensibilities and love of skiing create t-shirts and apparel with a street style that has earned them great popularity among youth culture. "WAPAN," a stylish garage brand made in Japan, is actually designed by "nonsense.". Their unique graphics, which coolly express the beauty of Japanese culture, are very impactful and appealing, and are attracting attention as a type of ski never before seen. We will be keeping a close eye on "nonsense."'s future developments

◆Official site https://www.instagram.com/nonsense.nnsns/

---

Speaking of ski T-shirts, "BOGEN" is the best.
We want to convey the fun of skiing without explaining it.

When talking about ski T-shirts, it's impossible to leave out "BOGEN." BOGEN T-shirts have a slightly thick, heavy feel, yet are incredibly comfortable against the skin. They have a neat look that makes them seem like formal T-shirts for going out. In addition to the material, the designs have an indescribable spice to them, and the high quality has earned them many passionate fans. The owner's desire to "convey the fun of skiing without explaining it" is evident in his creations, which are fun to look at

◆Official site https://bogen.jp/

---

Check out the latest graphics for the collaboration with the popular Hungerknock Originals here

With the aim of "promoting snow sports from Nagano," the Nagano Ski Federation is planning and selling original goods as part of a series of initiatives to develop and strengthen athletes and revitalize skiing. Among these, the collaboration T-shirts with the popular Hakuba-based apparel brand "Hungerknock Originals" are particularly popular. The newest addition to the lineup is the "Slalom" model, which has a slightly retro feel

◆SAN Official Online Shop https://skinagano.official.ec/

---

A Hakuba-based brand with the concept of "comfortable and uplifting to wear"

"HUNGERKNOCK ORIGINALS" is a brand from Hakuba with the concept of creating products that are "comfortable to wear and uplifting." The distinctive feature of its designs is the classical expression of characters with backgrounds. Designer Kenta Matsui, who used to be a cross-country skier, designs with the hope that his favorite sport, skiing, can be of use to the industry, and one such example is a collaboration with the Nagano Ski Federation

◆Official site https://hugerknock.thebase.in/

---

"SKI THE EAST" is an indie brand that expresses the passion of street-style skiers who work hard on the East Coast of the United States, an area that is not exactly blessed with snow or mountains. It is characterized by a smart and tasteful line drawing style, and its subdued taste is popular among adults, and among experts, it is popular among middle-aged and older people. In Japan, it is sold by Ski Bum Shokai

◆Official site https://shop.skibum.jp/categories/1054056

---

POW's unique T-shirts are made with environmental considerations in mind, from raw material procurement to manufacturing processes.

POW is engaged in a variety of activities to protect natural environments from the climate crisis, including building alliances and raising awareness about climate change issues, as well as working to realize a carbon-free society. Their original T-shirts are part of this effort. The body of the shirt is made with EarthPositive® products from Continental Clothing, which are thoroughly environmentally friendly from raw materials to manufacturing processes ^. Even though it's a standard unisex T-shirt, it sends a powerful message.

◆Official site https://protectourwinters-jp.raku-uru.jp/

---

As the name suggests, this brand originates from Hawaii.
Feel the snow-capped mountains even on a tropical island.

Did you know that Hawaii, where summer is perpetual, also has snowy mountains? You can even enjoy snowboarding at Mt. Mauna Kea on the Big Island. ISLAND SNOW is Hawaii's only authorized Burton dealer and a center of Hawaiian snow and street culture, carrying its own original brand. Owner James Kodama is a third-generation Japanese-American and a passionate snowboarder who loves Japan and Japow. Located in Kailua, a must-visit spot in Hawaii, where you can also enjoy shave ice, ISLAND SNOW presents this popular original T-shirt. Available for purchase from Japan via their online store

◆Official site https://islandsnow.com/