T-shirts that let you feel the snowy mountains and skiing even in your everyday life 2021 Summer

T-shirt season is here!
Which one will you wear this summer?

Last summer, we ran the "Ski T-Shirts You'll Want to Wear" project. It attracted more hits than we expected, and even the STEEP editorial team was surprised. This made us realize just how much people love skiing, so we thought we should do it again this year (lol), and here we bring you the 2021 edition

Continuing from the previous issue, the theme is "things that make you feel like you're in the snowy mountains or skiing even in your everyday life." The STEEP editorial team has picked out items that will get you motivated for the season, such as graphics featuring snowy mountains and brand logo tees. T-shirts are so convenient and excellent that you can never have too many. Cotton-based T-shirts are especially great in the summer because they have excellent moisture absorption. So, which one should you wear this summer?

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Get an original collaboration T-shirt by making a "hometown tax donation"
to Hakuba Village. This premium item is available for donations of 14,000 yen or more.

Furusato nozei is an attractive system where you can donate to the local government or hometown you want to support and receive gifts in return, such as local specialties. Any donation over 2,000 yen is eligible for an income tax refund and a deduction on local resident tax. This is a gift T-shirt, a collaboration between the popular brand THE NORTH FACE and Hakuba Village in Nagano Prefecture. It's rare to get a limited edition TNF model by donating to Hakuba Village. In fact, this collaboration has been so popular that T-shirts are quickly becoming scarce. If you're interested, be sure to check out the details on the website below

◆Official site　https://www.furusato-tax.jp/product/detail/20485/4449388

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the Season apparel brand he founded.
's personal touch is also evident in

The hottest topic of the 2021-22 season is "Season.", the brand launched by Eric Pollard, a longtime LINE icon who has developed numerous signature models and classic equipment, after leaving LINE. This season began with three ski models and three snowboard models, but a small selection of apparel such as t-shirts, caps, and beanies has also been released. The t-shirts feature Season's signature flag at the neck and logo tag at the hem, a meticulous piece that is typical of Eric

◆Official site　https://seasoneqpt.com/collections/apparel

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feel the spirit of skiing even in your everyday life, and that
Original goods that let you

NORD, a select shop in Meguro-ku, Tokyo, is a shop that makes outdoor activities fun. It specializes in heel-free activities such as Nordic walking in the summer and telemark, cross-country skiing, and walking skiing in the winter. NORD plans and sells a variety of original goods that incorporate skiing into your lifestyle

◆Official site　https://nord.shopselect.net/

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I am a free skier"
LINE T-shirts that silently proclaim "

LINE is an iconic freeride brand that you can't help but find if you trace the roots of street-style freeskiing. Since its founding in the late 1990s, the brand has been fusing inline skating and skiing, and is closer to the street than any other ski brand. Therefore, they also specialize in casual apparel, with a very extensive lineup

◆Official site　http://www.k2japan.shop/shopbrand/A/

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ARMADA Official Online Store:
A collection of items that fans will absolutely love.

ARMADA's mission is to share their passion for skiing, art, and the mountains with the world. It was the original riders' brand, handcrafted in 2002 by top skiers like JP Auclair and Tanner Hall, who banded together to revolutionize the ski world. Tanner, nicknamed "THE BIG BOSS," still rides today and continues to lead ARMADA. Armada has continued to grow rapidly, expanding beyond skis and bindings to include hard gear, apparel, and now undisputedly become a top brand in the ski industry

◆Official site　https://armada-online.jp/

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Candide Thovex, one of the world's most famous skiers, has finally launched his own brand, "CANDIDE." The brand's wide-ranging lineup includes outerwear, mid-layers, innerwear, apparel, and even an accessories line including goggles. Its simple yet stylish design exudes the signature Candide style, drawing praise. Prices are listed in Japanese yen on the official online store, so orders can be placed from Japan. Delivery is expected to take less than two weeks

◆Official site　https://www.candide.co/

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a diversified business company that has already surpassed the realm of legend, comes
their incredibly powerful online shop.

Its roots date back to 1995, when the Johns brothers (Steve and Todd) founded Teton Gravity Research (TGR), a film company based in Jackson Hole, Wyoming, USA, home to the famous Teton Mountains. The youngest brother, Jeremy Johns, is a professional snowboarder who founded POW. Legendary Film Company, which has captured cutting-edge action sports like skiing, snowboarding, climbing, and surfing, has grown over the years into a major corporation that "does everything." It has attracted a passionate fan base, and its online shop sells products like hotcakes

◆Official site　https://shop.tetongravity.com/

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LINE founder Jason Levinthal's "J Skis"
brand is looking for fellow fans, whether for skiing or t-shirts!

"J SKis" is a company that "does what I want to do," founded by Jason Levinthal, founder of LINE, who has been a leader in the freeskiing world for over 20 years. He values ​​communication with users and proactively develops and proposes any item that users want. Jason is a die-hard T-shirt lover who wears T-shirts all year round, so naturally, the company has a comprehensive lineup of T-shirts. In Japan, the company is sold by Ski Bum Shokai in Hakuba

◆Official site　https://shop.skibum.jp/categories/1044525

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, the unit that created the graphics for "WAPAN" skis,
are expanding even further.

"nonsense." is a young duo of 25-year-olds with roots in alpine skiing. Their fresh sensibilities and love of skiing create t-shirts and apparel with a street style that has earned them great popularity among youth culture. "WAPAN," a stylish garage brand made in Japan, is actually designed by "nonsense.". Their unique graphics, which coolly express the beauty of Japanese culture, are very impactful and appealing, and are attracting attention as a type of ski never before seen. We will be keeping a close eye on "nonsense."'s future developments

◆Official site https://www.instagram.com/nonsense.nnsns/

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When it comes to ski t-shirts, it's "BOGEN"
—we want to convey the fun of skiing without explaining it.

When talking about ski T-shirts, it's impossible to leave out "BOGEN." BOGEN T-shirts have a slightly thick, heavy feel, yet are incredibly comfortable against the skin. They have a neat look that makes them seem like formal T-shirts for going out. In addition to the material, the designs have an indescribable spice to them, and the high quality has earned them many passionate fans. The owner's desire to "convey the fun of skiing without explaining it" is evident in his creations, which are fun to look at

◆Official site　https://bogen.jp/

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collaboration T-shirt with the hugely popular Hungerknock Originals.
Here's the graphic for the new

With the aim of "promoting snow sports from Nagano," the Nagano Ski Federation is planning and selling original goods as part of a series of initiatives to develop and strengthen athletes and revitalize skiing. Among these, the collaboration T-shirts with the popular Hakuba-based apparel brand "Hungerknock Originals" are particularly popular. The newest addition to the lineup is the "Slalom" model, which has a slightly retro feel

◆SAN Official Online Shop　https://skinagano.official.ec/

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"comfortable to wear and uplifting."
A Hakuba-based brand that creates products based on the concept of

"HUNGERKNOCK ORIGINALS" is a brand from Hakuba with the concept of creating products that are "comfortable to wear and uplifting." The distinctive feature of its designs is the classical expression of characters with backgrounds. Designer Kenta Matsui, who used to be a cross-country skier, designs with the hope that his favorite sport, skiing, can be of use to the industry, and one such example is a collaboration with the Nagano Ski Federation

◆Official site　https://hugerknock.thebase.in/

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"SKI THE EAST" is an indie brand that expresses the passion of street-style skiers who work hard on the East Coast of the United States, an area that is not exactly blessed with snow or mountains. It is characterized by a smart and tasteful line drawing style, and its subdued taste is popular among adults, and among experts, it is popular among middle-aged and older people. In Japan, it is sold by Ski Bum Shokai

◆Official site https://shop.skibum.jp/categories/1054056

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with thorough consideration for the environment, from raw material procurement to the manufacturing process.
POW's T-shirts are made

"POW" is taking various actions to protect natural fields from the climate crisis, including building communities, raising awareness, and working towards a decarbonized society. Their original T-shirts are part of that effort. The body of the shirt uses EarthPositive® products from Continental Clothing, which are thoroughly environmentally conscious from raw materials to the manufacturing process^.Even though it's a simple, unisex T-shirt, it conveys a powerful message.

◆Official site　https://protectourwinters-jp.raku-uru.jp/

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As the name suggests,
Tropical Island is a brand originating from Hawaii, but I want to feel the snow-capped mountains there too.

Did you know that Hawaii, where summer is perpetual, also has snowy mountains? You can even enjoy snowboarding at Mt. Mauna Kea on the Big Island. ISLAND SNOW is Hawaii's only authorized Burton dealer and a center of Hawaiian snow and street culture, carrying its own original brand. Owner James Kodama is a third-generation Japanese-American and a passionate snowboarder who loves Japan and Japow. Located in Kailua, a must-visit spot in Hawaii, where you can also enjoy shave ice, ISLAND SNOW presents this popular original T-shirt. Available for purchase from Japan via their online store

◆Official site　https://islandsnow.com/