"Worn Wear" initiative to protect the global environment
Patagonia has been a pioneer in calling for environmental protection and taking action ahead of other companies. They were one of the first to recycle plastic bottles and have made "responsible consumption" and "minimizing the environmental impact of our business activities" their mission. As part of their efforts to protect the environment, they have been running a program called "Worn Wear" since 2013
"Worn Wear" celebrates the stories behind clothing and encourages users to use their gear for a long time. It is a program that provides an easy way to recycle products that can no longer be repaired. By using recycled materials and repairing what you need to use it for a long time, you will avoid buying things you don't need, which will result in less waste and an effort to reduce the environmental impact
*"A story about clothing" - one the stories
Patagonia stores are also displaying displays like the one pictured, spreading the message about repairing and caring for clothing through "Worn Wear."
Confirmed! 2021-22 season "Worn Wear Snow Tour"
Details of the 2021-2022 season's "Worn Wear Snow Tour" have now been announced. The tour will begin on March 4, 2022. The repair truck "Tsugihagi" will set out on a journey to repair ski and snowboard wear. Based on the concept of "much better than new," the tour aims to conserve the earth's resources by using clothing for a long time. Not only that, but it also aims to convey the importance of cherishing and using products with love
■ Overview of
the "2022 Worn Wear Snow Tour" Date and time: Friday, March 4th to Sunday, March 13th, 2022
Location: 7 ski resorts in the Tohoku area
[ Repair event ]
● Repair service
Patagonia's sewing staff will repair cuffs and torn edges. Free repairs are available for all brands, even for non-Pagonia snowwear.
● Self-
repair Repair holes and tears using Gear Aid repair tape. Learn how to easily replace pull tabs and other items.
● Snowwear care instructions
Test the water repellency of your snowwear. Learn how water repellency works and how to care for your product.
* Repairs may not be possible depending on the condition of the wear.
* Registration is on a first-come, first-served basis, and the number of participants per day is limited.
"Worn Wear Snow Tour"
venue (Event held from 10:00 to 15:00 each day)
3/4 (Fri) Hoshino Resort Nekoma Ski Resort, in front of the slopes
3/5 (Sat) Hoshino Resort Alts Bandai, in front of the resort center slope
3/6 (Sun) Mountain Field Miyagi Zao Sumikawa 1st parking lot
3/7 (Mon) Miyagi Zao Eboshi Resort, in front of the Kogen Rest House
3/9 (Wed) Getyu Kogen Ski Resort, in front of the ski center
3/11-12 (Fri & Sat) Appi Kogen Ski Resort, Shirakaba slope, in front of APPI Happy Mall
3/13 (Sun) Tazawako Ski Resort, in front of the Ginrei Quad Lift boarding point
[Snow Events ]
●Snow Activism Booths
Booths at each venue will feature exhibits and actions related to climate change, which threatens snow sports.
●Riding Sessions
Sessions planned by SLOPE PLANING (led by Patagonia Snow Ambassadors Hayato Maruyama and Haruna Maruyama), a member of 1% for the Planet, and hosted by POW JAPAN Ambassador Chikara Nakajima, will be held at several ski resorts. All participation fees will be donated to POW JAPAN.
・Worn Wear special website: https://wornwear.patagonia.jp/tour/
・Worn Wear Instagram: https://www.instagram.com/wornwearjp/
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