"Worn Wear" initiative to protect the global environment
Patagonia has been a pioneer in calling for environmental protection and taking action ahead of other companies. They were one of the first to recycle plastic bottles and have made "responsible consumption" and "minimizing the environmental impact of our business activities" their mission. As part of their efforts to protect the environment, they have been running a program called "Worn Wear" since 2013
"Worn Wear" celebrates the stories behind clothing and encourages users to use their gear for a long time. It is a program that provides an easy way to recycle products that can no longer be repaired. By using recycled materials and repairing what you need to use it for a long time, you will avoid buying things you don't need, which will result in less waste and an effort to reduce the environmental impact
*"A story about clothing" - one the stories
Patagonia stores are also displaying displays like the one pictured, spreading the message about repairing and caring for clothing through "Worn Wear."
Confirmed! 2021-22 season "Worn Wear Snow Tour"
Details of the 2021-2022 season's "Worn Wear Snow Tour" have now been announced. The tour will begin on March 4, 2022. The repair truck "Tsugihagi" will set out on a journey to repair ski and snowboard wear. Based on the concept of "much better than new," the tour aims to conserve the earth's resources by using clothing for a long time. Not only that, but it also aims to convey the importance of cherishing and using products with love
■"2022 Worn Wear Snow Tour"Overview
Date: Friday, March 4th - Sunday, March 13th, 2022
Location: 7 ski resorts in the Tohoku area
[Repair Event]
● Repair Service
Patagonia's sewing staff will repair cuffs, edges, etc. Free repairs are available for snow wear of any brand, not just Patagonia.
● Self-Repair
Repair holes and tears using Gear Aid repair tape. We will introduce simple repair methods such as replacing pull tabs.
● Snow Wear Care Instructions
Test the water repellency of your snow wear. We will introduce the mechanism of water repellency and how to care for your products.
* Depending on the condition of the wear, repairs may not be possible
* First-come, first-served basis, limited number of participants per day
"Worn Wear Snow Tour"
venue(events held daily from 10:00 to 15:00)
March 4 (Fri) Hoshino Resorts Nekoma Ski Resort In front of the slopes
March 5 (Sat) Hoshino Resorts Alts Bandai Resort Center
6 (Sun) Mountain Field Miyagi Zao Sumikawa No. 1 Parking Lot
Miyagi Zao Eboshi Resort In front of the Highland Rest House
Kogen Ski Resort In front of the Ski Center March
11-12 (Fri-Sat) Appi Kogen Ski Resort Shirakaba Slope In front of APPI Happy Mall
March 13 (Sun) Tazawako Ski Resort In front of the Ginrei Quad Lift
[Snow Event]
● Snow Activism Booths:
Exhibits and actions related to climate change threatening snow sports will be showcased at booths in each venue.
● Riding Sessions:
Sessions organized by SLOPE PLANING (Patagonia Snow Ambassadors Hayato Maruyama and Haruna Maruyama), a 1% for the Planet member, and hosted by POW JAPAN Ambassador Riki Nakajima, are planned to be held at multiple ski resorts. All participation fees will be donated to POW JAPAN.
• Worn Wear Special Website: https://wornwear.patagonia.jp/tour/
• Worn Wear Instagram:https://www.instagram.com/wornwearjp/
Read more
