Efforts to protect the global environment "Worn Wear"
Patagonia has been the first company to call for environmental protection and has actually taken action. The company has been one of the first to recycle PET bottles, and its mission is to "minimize the environmental impact of its corporate activities" and "responsible consumption." As one of our efforts to protect the environment, we have been implementing a program called "Worn Wear" since 2013.
Worn Wear celebrates stories about what you wear and encourages users to stick with their gear for the long haul. and a program that provides an easy way to recycle products that have become unrepairable. By using recycled materials and repairing what you need and using it for a long time, you stop buying things you don't need. As a result, less waste is produced. It is an effort to reduce the environmental impact.
* “Stories about wearing” ―one the stories
The patagonia store also has a photo-like exhibition, sending a message about the repair and care of wear by "Worn Wear".
Decision! 21-22 season "Worn Wear Snow Tour"
Details of the 'Worn Wear Snow Tour' for the 2021-22 season have been announced. The tour will start on March 4, 2022. The repair truck Tsugihagi embarks on a journey to repair ski and snowboard wear. Based on the concept of "much better than brand new", using the wear for a long time will save the earth's resources. Not only that, we will also deliver the importance of using products with care and affection.
Overview
of "2022 Worn Wear Snow Tour" Date : March 4th (Friday) to March 13th (Sunday),
7 ski resorts in the Tohoku area
[ Repair event ]
Repair service
Patagonia sewing staff will repair cuffs and Repair broken edges, etc.
Free repairs are available regardless of brand except for Patagonia snow wear. ●Repair
holes and tears with self-repair gear aid repair tape.
Introducing a repair method that can be easily replaced, such as a pull tab. ●How to care for
snow wear Test the water repellency of your snow wear.
Introducing the mechanism of water-repellent finishing and how to care for products. *Repair may not be possible depending on the condition of the wear.
*Reception is on a first-come, first-served basis, and the number of participants per day is limited
"Worn Wear Snow Tour"
venue (Event held from 10:00 to 15:00 each day)
3/4 (Fri) Hoshino Resorts Nekoma Ski Resort Mae
3/5 (Sat) Hoshino Resorts Alts Bandai Resort Center Mae
3/6 (Sun) Mountain Field Miyagi Zao Sumikawa No. 1 Parking Lot
3/7 (Mon) Miyagi Zao Eboshi Resort Kogen Rest House Mae
3/9 (Wednesday) Natsuyu Kogen Ski Area Ski Center Mae
3/11-12 (Friday and Saturday) Appi Kogen Ski Area Shirakaba Slope APPI Happy Mall Mae
3/13 (Sunday) Lake Tazawa In front of the ski resort Ginrei Quad Lift
[Snow Events ]
●Snow Activism Booths
Exhibits and actions related to climate change, which threatens snow sports, will be introduced at each venue's booth.
Riding Session
1% for the Planet member SLOPE PLANING (Sponsored by Patagonia Snow Ambassador Hayato Maruyama/Haruna Maruyama) Planning and POW JAPAN Ambassador Chikara Nakajima will hold sessions at multiple ski resorts. All participation fees will be donated to POW JAPAN.
・ Worn Wear special site: https://wornwear.patagonia.jp/tour/
・ Worn Wear Instagram: https://www.instagram.com/wornwearjp/
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