Goldwin Announces Athlete Support Agreement with Akira Sasaki

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Full support for Akira Sasaki, who aims to participate in the 2026 Milan Olympics

On August 1, 2022, Goldwin Co., Ltd. announced the conclusion of an athlete support contract with Akira Sasaki. With this contract, we will provide clothing for him who has announced his return to alpine racing. Based on the know-how accumulated over 70 years and the experience of the brand that has been along with skiing, Goldwin will provide products and back up through uncompromising advanced development. At the same time, comments from Sasaki himself have also been announced.

I didn't sign Goldwin, who continues to be at the top of the ski world, just because I want to return to the world of racing. A challenge to the future that Goldwin sees ahead. When I heard the challenge, he was excited by the vision of the big future, as if he were projecting himself, and there is something I can do. I thought so strongly. The sincere attitude of Japanese craftsmanship. Convey the pride of Japan to the world and create a better world. The most important factor that led to the contract was that I was impressed by Goldwin's philosophy of starting to take a big step toward the world. My philosophy of life is to fuse sports, culture, fashion, and life in a well-balanced manner. In order to give back to society and education with that philosophy, experience, experience, and thoughts, you yourself must challenge the most difficult things. When my challenge and Goldwin's vision for the future fused together, the road to walk together opened up. I believe that the way I can shine a bright light on the future of the Goldwin brand is to build a constructive relationship that allows me to face all things with sincerity without compromising my philosophy of life. . Now, I am proud to start working with Goldwin, a creative brand with a vision of the world.

crowdfunding by Sasaki himself achieved the first target amount as soon as it started, and it is still ongoing. Let's keep an eye on his challenges in the future.

■ Akira Sasaki

40 years old born on September 26, 1981. Born in Ono Town, Hokkaido (now Hokuto City, Hokkaido). His ski racer debuted at the Salt Lake City Olympics. After that, he competed in four consecutive Olympic Games in Turin, Vancouver and Sochi. He competed in the World Championships and the Alpine Ski World Cup, achieving the feat of standing on the podium three times, the most for a Japanese. After switching from alpine skiing, he skied mountains around the world as a freeride skier. In 2021, he will release footage shot around the world. On the other hand, he has a ski-related business, events for junior skiers, coaches the Japanese alpine national team, and is also involved in future Olympic athlete development activities. In March 2022, he announced his return to racing. Instagram: @akiraexploring

■Goldwin

In 1950, it started as a small factory called Tsuzawa Knit Factory in Toyama, and then started as an outdoor brand specializing in ski wear. A design that precisely expresses the unique aesthetics of "DEDICATION TO DETAIL" that has been passed down from the time of its founding, and "utilizing the rich functionality nurtured by nature." By doing so, people can lead a more comfortable life." Based on this philosophy, we are working on product development that realizes products that exhibit optimal functions in a way that has the least possible environmental impact. Currently, we are developing a wide variety of clothing, including sportswear and lifestyle apparel for everyday training such as trekking, outdoor activities, and running. “Goldwin” website: https://www.goldwin.co.jp/goldwin/

Photography by Toki

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