Around 1990, in the early Heisei era, the ski boom had matured and the bubble economy was in full swing. Young people at the time would drive their cars to ski resorts, listening to music on their original cassette tapes as they headed to the snowy mountains.
Those young people are now in their 50s and 60s, but the culture of that era is now becoming a new trend among young people. Loose socks, arm warmers, and wired earphones are creating a fresh feeling. Not only in fashion, but also in snow brands such as Oakley, Roxy, and The North Face, reviving 80s and 90s wear, you can feel the resurgence of Heisei retro everywhere.
An inspiring event for people from that fashionable and lively era, as well as the young people of today, "ISHIUCHIMARUYAMA RETRO SNOW STYLE" was held on March 11th and 12th
This event was held to bring back the passion for skiing that was popular all over Japan, and to allow young people to experience the charm of snowy mountains, including skiing and snowboarding
The main event was a DJ event playing 90s music, featuring a star-studded lineup of guest DJs including DJ KOO, Yukemuri DJs, and DJ SARASA. Artists such as Heisei retro collector Yamashita Melo and influencer lilly also participated.
The event was held over two days, and in the pleasant spring weather of mid-March, approximately 7,000 snowboarders enjoyed Ishiuchi Maruyama accompanied by classic songs from that era.
There were two DJ booths at the base of the ski resort and one at the end of Ishiuchi Maruyama's famous combination lift, the Sunrise Express Lift. From the DJ booth at the end of the Sunrise Express Lift, you could enjoy music while overlooking the Uonuma Plain
On the second day, TRF's DJ and leader, DJ KOO, appeared. Although he has been appearing on TV and radio a lot recently, on this day many fans flocked to see him perform as a DJ, his main job
Skiers and snowboarders of all ages and genders were excited by the music, from TRF hits such as EZ DO DONCE and BOY MEETS GIRL to popular 90s hits by Ayumi Hamasaki and Ami Suzuki, bringing the snowy mountains together
ISHIUCHIMARUYAMA RETRO SNOW STYLE was a great success, an event that everyone could enjoy. It was an event that showed the potential for the snow industry to continue to grow, as a way to combine the old with the new