This year is finally the end of the La Niña phenomenon and El Niño has arrived, leading to record-breaking heat. This summer, it seems that you will not be able to part with a T-shirt that feels even better than usual. And if you wear a T-shirt, you'll feel better. Therefore, from the 2023-2024 season collection, the editorial department picked up items related to snowy mountains and T-shirts developed by brands in the snow industry. Find your favorite T-shirt to get through this heat together.
INDEX
BOGEN
Speaking of ski T-shirts, "BOGEN" wants to convey the fun of skiing without explanation
When it comes to ski T-shirts, you can't mention "BOGEN". BOGEN's T-shirt has a slightly thick fabric that gives it a dignified feeling, yet it feels great on the skin. It's a solid feeling that makes you want to call it a formal T-shirt for going out. In addition to the material, the design with an indescribable spice is also attractive, and there are many enthusiastic fans for its high quality. The owner's desire to convey the fun of skiing without explaining it is reflected in the works, which are fun just to look at.
A piece with the motif of a fantastic gliding scene of a night game.
There is also a red/orange system with the same graphic. Cocktail rays illuminate the cold air at night, and the feeling of a fantasy, nostalgic and unique world spreading out is skillfully expressed. size: S, M, L, XL color: Black Material: 100% cotton ￥14,300
SECURITY NETWORK (BROKEN)
What is drawn as SECURITY NETWORK is a familiar thing that is put up on the course side of the ski resort.
A net is attached to the left chest to convey that skiing outside the course is prohibited. The small one already has a trace of being passed through, and the humor is exquisite. size: S, M, L, XL color: black Material: 100% cotton ￥10,450
BOOTS
Long-selling BOOTS TEE. The letters "Different Boots for Different people" are included, and various line drawings of boots are lined up. The fabric is BOGEN's standard, thick dry cotton, and has a strong presence.
size: S, M, L color: Black Material: 100% cotton ￥8,800
SKI LIFE SPORTS
"SKI LIFE" is the first work when BOGEN was founded in 2011, and is a traditional masterpiece that symbolizes BOGEN's message.
You could call it a reborn using that synthetic fabric. The owner commented, "I've been thinking about how to get rid of the crunchy atmosphere of synthetic fibers, and I've finally managed to do it." The expression is quite different from the cotton one, and the old feeling is also stylish. Ribbed collar, sleeves and hem add nice accents. size: S, M, L color: white, navy Material: 100% polyester ￥8,800
chisk
Chisato Sasada, who also participated in the FWQ Challenger, developed her own T-shirt, matching bag and smartphone case.
Chisato Sasada, a rider who mainly participates in freeride competitions. Her POW ambassador, Takuma Oike, and his wife Tomosue, a free-skiing couple, run a free-skiing experience at Lodge Chamingo in Hakuba. She is also working on climate change issues as a member of the POW Japan Secretariat.
These original goods are developed by Chisato Sasada. She cuts out the mountain scenery of Hakuba that she sees and prints it on bags, T-shirts, and smartphone cases. We use a service that allows us to sell without inventory, and while taking care not to waste production, we quietly hope that people will incorporate the moving moments they encounter while skiing or traveling into someone's daily life. Unfolding. There are also cotton shoulder bags, purses, and smartphone cases with the same print, and I want to have them all together.
Printed with snapshots taken from Goryu Ski Resort at the beginning of the 2022-23 season. 5.3 oz of 100% organic cotton with just the right thickness, soft to the touch, stretchy and comfortable to wear. Currently on sale ¥ 4,275 → ¥ 3,275 and bargain!
"Between Earth & Sky" Like between the earth and the sky... Make snowboarding more culture!
Since 2003, horizon has been outputting works by snowboarders = artists who have been extreme yet peaceful, natural and spiritual in their snowboarding. "Between Earth & Sky" horizon is a kind of mysterious place where the sun rises and sets, the beginning of morning and the beginning of night. A space you can feel. It is a brand that is active with the desire to make snow boarding more of a culture and spread the idea of love & peace to the world.
Navy (left) Mixed navy (right)
logo 23
Reproduce the actual painted logo that is still preserved for the 20th anniversary. Super heavy weight is super thick 10.2 oz and will last a long time. Mix navy is 4.4 ounces and has a thin and soft texture. The fabric is a blend of 38% cotton, 38% polyester, and 24% rayon.
size: Navy S, M, L, XL, XXL, XXXL | Mixed Navy XS, S, M, L, XL Color: Navy/Mixed Navy Material: Navy/100% Cotton | Mixed Navy/38% Cotton, 38% Polyester・Rayon 24% ¥6,050
Escape @degarashi
Escape by "Degarashi" who has been drawing works for horizon as a regular artist since 2014. Who's trying to escape with the board? 100% cotton Basic Cotton T, blended he Tri-brend T, Long Sleeve T and three types. Each fabric has a different thickness.
Long Sleeve T <5.6oz> size XS,S,M,L,XL color：❸ Stone grain material：100% cotton ¥7,480
Tri-brend T <4.4oz> size XS,S,M,L,XL Color: ❹ Mixed beige ❺ Mixed salami Material: 38% cotton, 38% polyester, 24% rayon ￥6,050
HUNGERKNOCK ORIGINALS
A Hakuba-based brand with the concept of “comfortable to wear and lift your spirits”
"HUNGERKNOCK ORIGINALS" is a brand originating from Hakuba with the concept of creating products that are "comfortable to wear and lift your spirits." The feature of the design is to express the characters with a background in a classical way. Their unique world view and style are very unique and have a message, and they have the power to make you want to wear them. Designer Kenta Matsui, who used to be a cross-country skier, designed the skis with the hope that he could help the industry for his beloved skiing. He is spreading that message through collaborations with the Nagano Prefecture Ski Federation and SALOMON.
The American pop graphic with the message "Yes, let's go skiing!" is attractive. The 100% cotton fabric does not seem to be out of place and is extremely comfortable to wear.
The motif "Uncle Banfly" is working part-time at Floral Design Studio MIKI&CO. during the summer season between training. There is also an atmosphere of SDGs, and it is modern.
A purveyor for ICELANTIC fans who can get apparel only on the web store
"Return To Nature... Let's go back to nature." The ever-evolving brand ICELANTIC creates and disseminates its own culture in Japan. The graphics drawn by Travis Parr, an artist since its founding, have become a symbol of ICELANTIC with a unique view of the world. From the 22-23 season, apparel is sold exclusively at the online store. Base layers, hoodies, T-shirts, etc. are mostly made with organic cotton.
A classic, ultra-soft logo t-shirt made from 100% eco-friendly cotton. Colors are Heather Black, Heather Navy, Heather Olive
size: S, M, L, XL Material: 100% Cotton ￥3,500
OFIB
OFIB, a creative brand that covers lifestyles with a focus on apparel
An apparel brand based in Ina, Nagano Prefecture since 2010 with the concept of "Our Future Is Bright". Mainly produces and sells apparel, and also produces other events. Recently, we have also supported promising athletes, artists and creators.
Made in USA 6.5oz 100% cotton, thick and solid texture. The brightly lit lantern is a graphic that is also a brand motif that symbolizes OFIB's "Our Future Is Bright".
size: S, M, L, XL, XXL color: Black Material: 100% cotton ￥5,200
PERMANENT UNION
're at your best when you're in the mountains
Permanent Union is a full marks original wear brand born in 2013 with the concept of "Be Awesome In The Mountain". Based on the opinions of mountain guides, skiers, and snowboarders, we are sending out products that combine functionality for snowy mountains and design that can be worn comfortably even in the city.
Inscribed with Beautiful Ordinary Life. The PU logo on the shoulder makes it a focal point. Because it is a standard T-shirt, it will fit in any sport and everyday life.
A special item designed by Mr. Toyoda of Palm Graphics. The logo mark created for Permanent Union and "Bon" representing his Permanent Union, which sees snowy mountains as everyday rather than extraordinary, are printed in Mr. Toyoda's style.
size: XS, S, M, L, XL color: black, white Material : 100% cotton ￥8,140
Nagano Prefecture Ski Federation
Click here for the new graphic of the collaboration T-shirt with the popular Hungerknock originals
With the aim of "enhancing snow sports from Nagano," the Nagano Prefectural Ski Federation is developing and selling original goods as part of a series of efforts to train and strengthen athletes and revitalize skiing. Among them, collaboration T-shirts with the popular Hakuba-based apparel brand “Hungerknock originals” have been very popular since the start. The new product added to the lineup is “ “Skiing” LOGO Tee ”.
Continuing product number introduced last summer. The fabric is sturdy yet feels soft against the skin. The cute bear graphics are especially popular with women.
Brand SPUR/s by basic skier Fuka Nemoto Fashionable design with a casual ski gear motif
Fuka Nemoto, who was active as an alpine racer until college, then switched to basic skiing and has demonstrated her ability in the All Japan Technical Selection. She, who is also active as an ambassador for Able Hakuba Goryu, created a brand with the idea of "wanting ski goods to be easily obtained" as one of the activities of "#ski girls wanting to be popular". Regardless of gender, the design is designed so that it can be worn not only at the ski resort but also in the city. In addition to T-shirts, there are plenty of small items such as bags and smartphone cases, so let's find your favorite products.
A simple design that can be worn around town while still retaining the feel of skiing.
We have a wide range of sizes and color variations, so we recommend matching with your family and friends. size: S-XXXL, GSL(Ladies), 90-160(Kids) Color: White (19 colors in total) Material: 100% cotton ￥3,784
Ski Baby (Big Silhouette T-shirt)
"Ski Baby" design born from the idea of a mom skier.
size: S, M, L, XL Color: Heather Gray (5 colors in total) Material: 100% cotton, using "STAY-FRESH-COTTON", an antibacterial and deodorant material
￥4,730
Teton Gravity Research
From the ultra-powerful online shop of TGR, a diversified management company that is no longer a legend
Its roots are Teton Gravity Research (TGR), a film company founded in 1995 by the Johns brothers (Steve, Todd) based in Jackson Hole, Wyoming, USA, which has the famous Teton Mountains. Jeremy Johns, the youngest, is a professional snowboarder who founded POW. Legendary Film Company has been filming the forefront of action sports such as skiing, snowboarding, climbing, and surfing. It has gathered enthusiastic fans, and its online shop sells like hot cakes.
TGR also introduced models made from recycled materials to its T-shirt line-up as part of its sustainability efforts. Completely recycled item with 50% recycled cotton and 50% polyester. Appeal TGR's sustainable message with traditional graphics.
LINE founder Jason Levinthal's "J Skis" We are looking for friends who use skis and T-shirts
"J SKis", a company that does what you want to do, was launched by LINE founder Jason Levinthal, who has been leading the freeski world for over 20 years. Communication with users is the most important thing, and we actively develop and propose any items that users want. Since Jason is also a T-shirt enthusiast who lives in T-shirts all season, the lineup of T-shirts is naturally substantial. In Japan, it is handled by Ski Bum Shokai in Hakuba. In 2023, we will open a pro shop in the city of Burlington, Jason's hometown. There is also a bar, and it has been introduced on TV as a hot spot that spreads the cross culture of skiers and snowboarders.
A collaboration T-shirt with THE ALLPLAY "ANCIENT ASTRONAUTS" model (ski) that connects with the universe. Click here for the video
size: S, M Material: 5.3 oz 100% polyester preshrunk jersey ￥6,490
JUST SKIING TEE
"It's just skiing" is a favorite phrase of founder Jason. It contains the message that skiing is the best!
size: S, M, L, XL color: Black Material: cotton + polyester ￥5280
SKI THE EAST
"SKI THE EAST" is an indie brand that expresses the passion of street skiers on the east coast of the United States, which can never be said to be blessed with snow and mountains. It is characterized by a smart and tasteful line drawing touch, and its calm taste is popular among middle-aged and older people, as well as for adults. In Japan, it is sold by Ski Bum Shokai. SKI THE EAST from the state of Vermont is actually good friends with J SKI from the same town. In 2023, we opened a pro shop in collaboration with "J SKI" in the city of Vermont.
A T-shirt for ski bums who use their feet to gain altitude. It's tagless and comfortable to wear, and I like a blend of 60% cotton and 40% polyester made with a ring spinning machine that feels smooth against the skin.
Line T-shirts that claim without saying that they have their roots in the street
If you unravel the roots of street-based freeskiing, you will definitely arrive at LINE, an iconic freeride brand. Since the brand was established in the late 1990s, it has combined inline skating and skiing, making it closer to the street than any other ski brand. Therefore, casual apparel is also very good, and the lineup is also very fulfilling.
size: S, M, L color: charcoal, black, white Material: 100% cotton ￥5280
FULL SPEED TEE
A fresh green back logo shines on the black back. The length is a little long, so I want to wear it generously. It looks good for home wear.
size: S, M, L color: black Material: 100% cotton ￥5,280
POW
An iron plate T-shirt unique to POW, which is thoroughly environmentally friendly from raw materials to the manufacturing process.
In order to protect the natural field from the climate crisis, "POW" shows various movements such as making friends on the issue of climate change, enlightenment activities, and efforts to realize a decarbonized society. The original T-shirt is part of that. adopts ® , which are thoroughly environmentally friendly from raw materials to manufacturing processes Even an orthodox T-shirt has a strong message. If you are a slipper who supports sustainability, you should have one.
Continental Clothing's EarthPositive ® products are made entirely of organic cotton from India, and the manufacturing process is carried out in an environmentally and socially conscious manner throughout the entire process of fiber harvesting, processing, manufacturing, and distribution. It is A truly sustainable piece.
Original T-shirt from Pro Shop Kreb Sports, where Echigo Yuzawa's slippers gather
Kreb Sports with a yellow crab motif is an outdoor shop in the Echigo Yuzawa Station Visitor Center in Niigata Prefecture. We carry a wide variety of daily necessities and miscellaneous goods, as well as ski and snowboard products all year round. With the mission of "all is to increase the population of skiers and snowboarders", it is diversified with shops, tune-ups, athlete training, fitness gyms, and cafes. We also provide local information on how to enjoy Yuzawa. Click here for the original T-shirt from KLEVB.
Along with the catchphrase "KEEP WHITE SAVE OUR SNOW", which can be taken as a message against climate change, the graphic of a realistic polar bear skier. The neck rib is a durable double stitch specification. A little nostalgic feeling is fashionable.
