This year, the La Niña phenomenon has finally ended and El Niño has arrived, resulting in record-breaking heatwaves... This summer, it seems that comfortable T-shirts will be more indispensable than ever. And if you're going to wear a T-shirt, you might as well wear one that lifts your spirits and that you love. So, the editorial team has picked out T-shirts from the '23-24 season collections that are related to snow-covered mountains or are offered by brands in the snow industry. Let's find your favorite T-shirt to help you get through this heat
INDEX
BOGEN
When it comes to ski t-shirts, it's "BOGEN" —we want to convey the fun of skiing without any explanation.
When talking about ski T-shirts, it's impossible to leave out "BOGEN." BOGEN T-shirts have a slightly thick, heavy feel, yet are incredibly comfortable against the skin. They have a neat look that makes them seem like formal T-shirts for going out. In addition to the material, the designs have an indescribable spice to them, and the high quality has earned them many passionate fans. The owner's desire to "convey the fun of skiing without explaining it" is evident in his creations, which are fun to look at
A design inspired by the fantastical scene of skiing at night. Also available in red/orange with the same graphic. The design skillfully captures the unique world of night skiing, where the crisp, cold air is illuminated by cocktail lights, creating a fantastical yet somewhat nostalgic atmosphere.
Size: S, M, L, XL Color: Black Material: 100% Cotton Price: ¥14,300
SECURITY NETWORK(BROKEN)
The "SECURITY NETWORK" depicted is the familiar netting you often see stretched along the sides of ski slopes. A net indicating "no off-piste skiing" is stretched across the left chest. The smaller one already shows signs of being crawled under, adding a touch of humor.
Size: S, M, L, XL Color: Black Material: 100% Cotton ¥10,450
BOOTS
The long-selling BOOTS TEE. It features the words "Different Boots for Different people" and a variety of line drawings of boots. The fabric is BOGEN's classic thick dry cotton, giving it a substantial feel.
Size: S, M, L Color: Black Material: 100% Cotton ¥8,800
SKI LIFE SPORT
"SKI LIFE" is BOGEN's first creation from its founding in 2011, a timeless masterpiece that symbolizes BOGEN's message. This version, using synthetic fabric, could be described as a "reborn" version. "I've been thinking for a long time about how to eliminate the stiff feel of synthetic fabrics, and I've finally succeeded," says the owner. It has a very different look from the cotton version, and the slightly vintage feel is stylish. The ribbed collar, sleeves, and hem provide a nice accent.
Size: S, M, L Color: white, navy Material: 100% polyester ¥8,800
chisk
Chisato Sasada, who also competed in FWQ Challenger, has launched her own line of products, including T-shirts, bags, and smartphone cases that match the designs.
Chisato Sasada is a freerider who mainly competes in freeride competitions. She became fascinated with the world of freeriding after staying at Chamingo Lodge in Hakuba, run by freeskiing couple Takuma Oike and his wife Tomosue, who are POW ambassadors. She is also a member of the POW Japan secretariat and is working on climate change issues
These original goods are a personal project by Chisato Sasada. She captures the scenery of the Hakuba mountains that she sees and prints it on bags, T-shirts, and smartphone cases. Using a service that allows her to sell without holding inventory, she takes care to avoid wasteful production, and quietly develops her line with the hope that someone can incorporate the moving moments she encounters while skiing and traveling into their daily life. There are also cotton shoulder bags, drawstring bags, and smartphone cases with the same prints, perfect for matching sets.
This print features snapshots taken at Goryu Ski Resort at the start of the 2022-2023 season. Made from 100% organic cotton at 5.3 oz, it's just the right thickness, soft to the touch, and stretchy for a comfortable fit. It's currently on sale, dropping from ¥4,270 to ¥3,275!
"Between Earth & Sky" - Like the space between Earth and the sky... Let's make snowboarding a bigger part of the culture!
Since 2003, horizon has been producing works by snowboarders and artists who have been practicing extreme yet peaceful, natural, and spiritual snowboarding. "Between Earth & Sky" horizon is a mystical place where the sun rises and sets, determining the beginning of morning and the beginning of night, and it is a space where you can feel the greatness of the Earth, its rotation, and even the flow of the universe. The brand operates with the hope of "making snowboarding more of a culture, and spreading its philosophy of love and peace throughout the world."
Navy (left) Mixed Navy (right)
logo 23
This item celebrates its 20th anniversary and features the original painted logo, which is still preserved to this day. The Super Heavy Weight is a super thick 10.2 oz., ensuring durability. The Mixed Navy is a thin, soft 4.4 oz. fabric, made from a blend of 38% cotton, 38% polyester, and 24% rayon
Size: Navy S, M, L, XL, XXL, XXXL | Mixed Navy XS, S, M, L, XL Color: Navy/Mixed Navy Material: Navy/100% Cotton | Mixed Navy/38% Cotton, 38% Polyester, 24% Rayon ¥6,050
Escape @degarashi
Escape by Degarashi, who has been a regular artist for horizon since 2014. Who is trying to escape with a board? There are three types: the 100% cotton Basic Cotton Tee, the blended Tri-brend Tee, and the Long Sleeve Tee. Each type is made with a different thickness of fabric
A Hakuba-based brand that creates products based on the concept of "comfortable to wear and uplifting."
"HUNGERKNOCK ORIGINALS" is a brand from Hakuba with the concept of creating products that are "comfortable to wear and uplifting." The distinctive feature of their designs is the classical expression of characters with backgrounds. Their unique worldview and style are very unique and message-driven, and have the power to make you want to wear them. Designer Kenta Matsui, who used to be a cross-country skier, designs with the hope that his work will be useful to the skiing industry, something he loves. He is spreading his message through collaborations with the Nagano Ski Federation and SALOMON
The appealing American pop graphic message is, "Let's go skiing!" The 100% cotton fabric is comfortable and won't get wrinkled
Size: XS, S, M, L, XL Color: White, Black (2 colors total) Material: 100% Cotton ¥4,730
Florist Tee /WHITE
The motif, "Uncle Banfly," works part-time at Floral Design Studio MIKI&CO. during his summer training break. The design has a modern feel, with an SDGs vibe
A must-have for ICELANTIC fans, offering apparel exclusively through their web store.
"Return to Nature...Let's go back to nature." ICELANTIC is an ever-evolving brand that creates and disseminates its own unique culture in Japan. Since its founding, the graphics of artist Travis Parr have become a symbol of ICELANTIC with their unique worldview. From the 2022-2023 season, apparel has been sold exclusively through the online store. Most of the items, including base layers, hoodies, and t-shirts, are made with carefully selected materials, such as organic cotton
A classic, super soft logo tee made from 100% eco-friendly cotton. Available in Heather Black, Heather Navy, and Heather Olive
size: S,M,L,XLMaterial : 100% Cotton ￥3,500
OFIB
OFIB is a creative brand that covers lifestyle, primarily focusing on apparel.
An apparel brand based in Ina, Nagano Prefecture, which has been operating since 2010 under the concept of "Our Future Is Bright." They primarily produce and sell apparel, as well as produce events. Recently, they have also been supporting promising athletes, artists, and creators
Made in the USA from 6.5oz 100% cotton, this item has a thick, sturdy texture. The bright lantern graphic is a symbol of OFIB's "Our Future Is Bright" brand motif
size: S, M, L, XL, XXL color: Black Material: 100% cotton ¥5,200
PERMANENT UNION
Be at your best when you're in the mountains, and then when you come down to the city, be able to stay true to yourself.
Permanent Union is Fullmarks' original clothing brand, launched in 2013 with the concept of "Be Awesome In The Mountain - Be the best when you're in the mountains." Based on the opinions of mountain guides, skiers, and snowboarders, the brand offers products that combine functionality suitable for snowy mountains with designs that can be worn comfortably in the city
It features the words "Beautiful Ordinary Life" and a PU logo on the shoulder for a unique accent. This classic T-shirt will fit in with any sport or everyday life
A special item designed by Mr. Toyoda of Palm Graphics. The logo mark created for Permanent Union and the character "凡" (bon), which represents Permanent Union making snow-covered mountains an everyday occurrence rather than an extraordinary one, are printed in Mr. Toyoda's style.
Size: XS, S, M, L, XL Color: Black, White (2 colors total) Material: 100% cotton ¥8,140
Nagano Prefecture Ski Federation
Here's the graphic for the new collaboration T-shirt with the hugely popular Hungerknock Originals.
With the goal of "boosting snow sports from Nagano," the Nagano Prefectural Ski Association is developing and selling original merchandise as part of a series of initiatives to train and strengthen athletes and revitalize skiing. Among these, the collaboration T-shirts with the popular apparel brand "Hungerknock originals," based in Hakuba, have been extremely popular since their launch. The latest addition to the lineup is the "Skiing" LOGO Tee .
The cool texture and color scheme evoke the oldies, and the skiing graphic is incredibly cool. Made of 100% cotton, it's also extremely comfortable to wear.
This is a continuation of the same item introduced last summer. The fabric is sturdy yet soft and comfortable against the skin. The adorable bear graphic is especially popular with women
Size: S, M, L, XL Color: Ivory/Charcoal Black (2 colors total) Material: 100% Cotton ¥4,400
SPUR/s
SPUR/s, a brand by recreational skier Fuka Nemoto, features stylish designs with subtle ski gear motifs.
Nemoto Fuka was an alpine racer until college, then switched to basic skiing and has demonstrated her skills in the All Japan Technical Championships. She is also an ambassador for Able Hakuba Goryu, and as part of her "I want to make ski girls popular" initiative, she created this brand with the desire to make ski goods easily accessible. The designs are designed to be suitable for both men and women, and can be worn not only at the ski resort but also in town. In addition to T-shirts, there is also a wide selection of accessories such as bags and smartphone cases, so be sure to find something you like
A simple design that retains the essence of ski wear while also being suitable for city wear. With a wide range of sizes and colors available, it's perfect for matching outfits with family and friends.
The "Ski Baby" design was born from an idea by a mom skier.
Size: S, M, L, XL Color: Heather Gray (5 colors total) Material: 100% cotton, using "STAY-FRESH-COTTON" which has antibacterial and deodorizing properties.
￥4,730
Teton Gravity Research
a diversified business company that has already surpassed the realm of legend, comes their incredibly powerful online shop.
Its roots date back to 1995, when the Johns brothers (Steve and Todd) founded Teton Gravity Research (TGR), a film company based in Jackson Hole, Wyoming, USA, home to the famous Teton Mountains. The youngest brother, Jeremy Johns, is a professional snowboarder who founded POW. Legendary Film Company, which has captured cutting-edge action sports like skiing, snowboarding, climbing, and surfing, has grown over the years into a major corporation that "does everything." It has attracted a passionate fan base, and its online shop sells products like hotcakes
As part of its sustainability efforts, TGR has introduced a model made from recycled materials to its T-shirt lineup. This completely recycled item is made from a 50% recycled cotton and 50% polyester blend. The traditional graphics highlight TGR's sustainable message
LINE founder Jason Levinthal's "J Skis" brand is looking for fellow fans, whether for skiing or t-shirts!
"J SKis" is a company that "does what I want," founded by Jason Levinthal, founder of LINE, who has been a leader in the freeskiing world for over 20 years. He values communication with users and proactively develops and proposes any item that users want. Jason is a die-hard T-shirt lover who wears T-shirts all year round, so naturally, the T-shirt lineup is extensive. In Japan, the brand is sold by Ski Bum Shokai in Hakuba. In 2023, a pro shop opened in Jason's hometown of Burlington. It also has a bar, and has been featured on TV as a hot spot for promoting cross-cultural exchange between skiers and snowboarders
A collaboration T-shirt with THE ALLPLAY “ANCIENT ASTRONAUTS” model (skiing), connecting you to the universe.Watch
Size: S, M Material: 5.3 oz 100% polyester pre-shrunk jersey ¥6,490
The JUST SKIING TEE
features the founder Jason's favorite phrase, "it's just skiing." It conveys the message that skiing is the best! ("It's just skiing (what else could it be?)").
Size: S, M, L, XL Color: Black Material: Cotton + Polyester ¥5280
SKI THE EAST
"SKI THE EAST" is an indie brand that expresses the passion of street-style skiers who work hard on the East Coast of the United States, a place that is by no means blessed with snow or mountains. It is characterized by a smart and tasteful line drawing style, and its subdued style is popular among adults, but also among experts, making it popular among middle-aged and older people. In Japan, it is sold by Ski Bum Shokai. SKI THE EAST, which originated in Vermont, is actually good friends with J SKI, a Vermont native. In 2023, they opened a pro shop in downtown Vermont in collaboration with "J SKI."
This T-shirt is perfect for ski bums who want to climb higher on foot. It's comfortable, tagless, and made from a ring-spun 60% cotton/40% polyester blend that feels smooth against the skin
Size: S, M, L Color: Charcoal Material: 60% Cotton + 40% Polyester ¥4620
LINE
LINE T-shirts that silently proclaim their street roots.
LINE is an iconic freeride brand that you can't help but find if you trace the roots of street-style freeskiing. Since its founding in the late 1990s, the brand has been fusing inline skating and skiing, and is closer to the street than any other ski brand. Therefore, they also specialize in casual apparel, with a very extensive lineup
The simple design, with the word LINE written in fine print and placed on your chest, is elegant and stylish
Size: S, M, L Color: Charcoal, Black, White Material: 100% Cotton ¥5280
FULL SPEED TEE
The fresh green logo stands out against the black background. The length is a little long, so you'll want to wear it loosely. It would also be good as home wear
Size: S, M, L Color: Black Material: 100% Cotton ¥5,280
POW
POW's signature T-shirt, meticulously crafted with environmental considerations in mind from raw materials to the manufacturing process.
"POW" is taking various actions to protect natural fields from the climate crisis, including building communities, raising awareness, and working towards a decarbonized society. Their original T-shirts are part of that effort. The body of the shirt uses EarthPositive® products from Continental Clothing, which are thoroughly environmentally conscious from raw materials to the manufacturing process. Even thoughit's an orthodox T-shirt, it conveys a powerful message. It's a must-have for any skater who supports sustainability.
Continental Clothing's EarthPositive®productsare made exclusively from organic cotton grown in India, and every step of the manufacturing process—from fiber harvesting to processing, manufacturing, and distribution—is environmentally and socially responsible. It's truly a sustainable garment.
Size: XS, S, M, L, XL Color: Navy/White (2 colors total) Material: 100% Organic Cotton Price: 4000 yen
Clev Sports
Original T-shirt from Kleb Sports, a pro shop where skiers gather in Echigo Yuzawa.
Creve Sports, with its yellow crab motif, is an outdoor shop located inside the Echigo Yuzawa Station Visitor Center in Niigata Prefecture. While stocking a wide variety of everyday items and general merchandise, they also stock ski and snowboard equipment all year round. With a mission of "increasing the number of skiers and snowboarders in all we do," they operate in a variety of areas, including a shop, tuning services, athlete training and fitness gym, and a cafe. They also provide local information on enjoying Yuzawa. Check out Creve's original T-shirts here
The caption reads "KEEP WHITE SAVE OUR SNOW," which could be interpreted as a message against climate change, along with a realistic graphic of a polar bear skier. The neck rib is double-stitched for durability. The slightly nostalgic feel is stylish
