Summer came!
This season's annual ski T-shirt project. STEEP has selected T-shirts with graphics related to snowy mountains and snow scenes. Find your favorite T-shirt that you can use from summer to winter.
BOGEN｜The fun of skiing through T-shirts
There is probably no T-shirt as famous in the snow industry as "BOGEN."
BOGEN's T-shirts are made of cotton that has a slightly thick and heavy feel, yet is extremely comfortable against the skin. It has an attractive structure that makes you want to call it a formal T-shirt for going out. In addition to the materials, the humorous and spicy designs are irresistible. There are many passionate fans due to its high quality. The owner's desire to ``convey the fun of skiing without explaining it'' is reflected in the pieces, which you will want to own and cherish for a long time.
IMAGE TRAINING
New product from BOGEN! This is an irresistible work for people who feel nostalgic about those days when they hear the name ``Image Training,'' and think, ``Oh, yay!'' or for people who are currently active and are obsessed with alpine competitions. The depiction of the three people's hand movements is extremely exquisite and tasteful. The owner says, ``Come to think of it, aren't there a lot of photos in interviews in ski magazines that pose like this?'' Indeed!
SCHI HEIL BORDER
This is also one of the new products. The multi-colored border has a somewhat retro feel that makes you feel nostalgic. Made of medium-thick fabric that is comfortable to the touch, it features a sunglasses pocket and a sea heel (long live skiing) print. I want to wear something a little looser and larger. The white collar is a nice accent, and you'll want all three colors.
FALLLINE
And this is also new.
This work depicts a skier skiing straight down a large, steep slope as if he were leaning toward the fall line. Finished with monochrome inkjet.
ONESEATER PHOTO EXHIBITION T
The ``single-person lift'' is an inefficient vehicle that exists in the modern era where efficiency is prioritized.
BOGEN president Tsuyoshi Ogawa and photographer Hiroya Nakata call it ONESEATER and have been photographing it for six seasons.
T-shirts sold at the photo exhibition "ONESEATER" venue. The title logo and the design of the single-seater lift were finished with monochrome inkjet printing. Since this is a photo exhibition, a special 2L size print is included.
◆ Official ONLINE STORE
◆Instagram https://www.instagram.com/bogen_official_/
Bonz｜Bonz crew's recommended long T-shirt
Bonzcrew is a gathering of Bonz skiers.
In addition to his activities as a skier, he engages in a variety of expressive activities as an artist, including apparel design, video production, and event planning. One of the members is Tenran Katsuno, a free skier who is currently making waves. Although it is a long T-shirt, it is introduced as a rider's brand apparel that is attracting attention.
BONZ Wappen long T-shirt
Long T-shirt with Bonz Crew's original logo. The heavyweight, moist fabric makes it very comfortable to wear. Bonz Crew's recommended item.
◆Official site https://bonzcrew.stores.jp/
Gelände Magic × TRIBE WEAR｜A useful piece for daily use
``TRIBE WEAR'' proposes a style that combines old school and new school, directed by FUCKINGSHUN and YOPPI.
LOGO Print T-Shirt
A logo print T-shirt using the ``TRIBE WEAR'' body.
A silhouette with a moderately loose feel is good. The Gelände Magic logo on the left chest is a highlight. The 6oz jersey is extremely comfortable on the skin. The simple design is useful for daily use.
◆Official site https://gelandemagic.base.shop/
HAKUBAORIGINA L｜Collaboration with popular T-shirt label TACOMA FUJI RECORDS
``HAKUBA ORIGINAL'' is the official brand of Hakuba Village, Nagano Prefecture. We handle HAKUBA ORIGINAL brand products and limited edition products in Hakuba Village, and offer a variety of items from apparel to accessories and household goods. This is a popular brand that you'll want to get something from here if you go to Hakuba.
Tourism Hakuba designed by Jerry UKAI
A collaborative work with TACOMA FUJI RECORDS, a popular T-shirt label whose concept is "merchandising for music that doesn't exist."
It will look exotic to overseas guests, and they will definitely want to buy it as a souvenir. The words ``Spring, Summer, Autumn, and Winter'' express the charm of Hakuba, and the wording ``Tourism in Hakuba'' is also ingenious.
◆Official site https://hakubaoriginal.shop/
HUNGERKNOCK ORIGINALS | “Comfortable to wear and makes you feel good”
"HUNGERKNOCK ORIGINALS" is a brand originating from Hakuba with the concept of creating products that are "comfortable to wear and lift your spirits." The feature of the design is to express the characters with a background in a classical way. Kenta Matsui, a designer who used to be a cross-country skier, designed with the hope that he could help the industry for his favorite skiing, and the collaboration with the Nagano Prefecture Ski Federation is one of them.
Bakken Record Tee / yellow
The motif "Uncle Vanfly" is one of the characters that is very popular. The retro worldview is stylish and fresh. The sturdy 100% cotton fabric is sure to stay put and is extremely comfortable to wear.
BAHN FREI Tee
This is a work that the designer has a lot of heart for, and was designed to help spread the word about cross-country skiing, which is something the designer cherishes.
◆Official site https://hungerknock.thebase.in/
ISLAND SNOW｜Street apparel brand from Hawaii
Did you know that even in Hawaii, where it is always summer, there are snowy mountains? You can also enjoy snowboarding on Mt. Mauna Kea on the Big Island (Hawaii Island). "ISLAND SNOW" is the only authorized Burton dealer in Hawaii, and a place of origin for Hawaii's snow and street culture with original brands. The owner, James Kodama, is a third-generation Japanese American who is also a big fan of Japan and a “Japow” love snowboarder. From "ISLAND SNOW", where you can eat shave ice from Kailua, a famous spot that you must stop by when you go to Hawaii, we will deliver the popular original T. It can also be purchased from Japan on the online store.
◆Official site https://islandsnow.com/
J Skis | LINE founder Jason Levinthal's brand
LINE founder Jason Levinthal, who has led the freeski world for over 20 years, started ``J SKis,'' a company that does what you want to do.
We place the utmost importance on communication with our users, and proactively propose the development of any item that our users want. Jason is a die-hard T-shirt fan who wears T-shirts all season long, so it's only natural that he has an extensive T-shirt lineup.
PEACE OUT TEE
A T-shirt by an American hippie-style skier that proclaims, ``Skiing is peace and peace, yay!'' Although the color is flashy, the fabric has a very soft texture and is comfortable to wear. Printed in J skis' hometown of Vermont, USA.
◆Official site https://jskis.com/
nonsense. | Works by the unit that created ski graphics
``nonsense.'' is a unit made up of two young people in their mid-20s with roots in alpine skiing. The T-shirts and apparel created from his fresh sensibilities and love of skiing have a street feel and are highly popular among youth culture.
Who are The Ruler S/S Tee
A design commemorating Kagoshima POP-UP, illustrated by illustrator Wataru Ikeda based on a photo of skiing taken by nonsense.'s designer kanta kojima. Easy to wear with a loose silhouette. Also available in women's sizes.
mu logo S/S Tee
A work that feels like a return to its roots, with the motif of nonsense. The old font for the brand's name, meaningless (=nonsense.), is expressed in mustache characters. Enjoy the unbalance by combining bold, impactful letters with refreshing pale tones. It expresses the sense of nonsense.
◆Official site https://nonsense2017.theshop.jp/
◆Instagram @nonsense.nnsns , @_kantakojima , @teriyaki_kouya
OGASAKA｜Yamakicks signature model T-shirt
OGASAKA will release free skier Masahiro Yamaki's signature model "E TURN YAMAKI MODEL" in the '24-25 season. The structure and materials are similar to OGASAKA SKI's E-turn series, but what makes it unique is the design. We adopted the coloring of a former Ogasaka masterpiece called "SPEFREE," and intentionally used an old-fashioned logo. This is the signature model made into a T-shirt.
ET-T WHITE
The OGASAKA logo, which is reminiscent of a return to its roots, has a mountain icon attached in a stamp-like style, giving it a tasteful feel. The price is surprisingly reasonable, less than 2,500 yen.
◆Official site https://www.ogasakashop.com/
POW｜Environmentally friendly 100% organic cotton logo T
POW (Protect Our Winters) is a worldwide organization that makes conscious choices and actions.
We are engaged in a variety of initiatives to address the issue of climate change, including building friendships and raising awareness. In Japan, snowboarder Goro Komatsu and others are actively working around the country from Hakuba Valley. We also sell POW's original apparel and accessories as a tool to send a message about POW's existence and climate change.
POW Logo Organic T-Shirt CC
A basic unisex T-shirt with the POW logo. ® Continental Colothing, which are thoroughly environmentally friendly, from the procurement of raw materials to manufacturing .
◆Official site https://protectourwinters.jp/
SAN｜Collaboration T-shirt with Hungerknock originals to revitalize skiing by Nagano Prefecture Ski Federation
With the aim of ``invigorating snow sports in Nagano,'' the Nagano Prefecture Ski Federation plans and sells original goods as part of a series of initiatives to train and strengthen athletes and revitalize skiing. The collaboration T-shirts with the popular Hakuba-based apparel brand "Hungerknock Originals" are especially popular. Hungerknock Originals' T-shirts not only have a tasteful design, but they are also attractive because the cotton fabric is slightly thick and sturdy. It's a piece that you can cherish and wear for a long time.
“BIKENORI” Tee / Sage green Bike Nori T-shirt
I've been waiting! Here is the new work. Kick off the fresh snow and ride your bike straight to the slopes! ! It has been very popular since its release!
“Skiing” LOGO Tee Skiing (logo) T-shirt
The stylish texture and coloring are reminiscent of oldies, and the Skiing graphics are really cool. Made of 100% cotton, it is extremely comfortable to wear.
SCHI HEIL Tee / Black SCHI HEIL T-shirt
A standard item that has been around since the SAN x Hungerknock Originals collaboration began with the concept of "Let's liven up snow sports from Nagano." [SCHI HEIL] means skiing in German!
◆ SAN official online shop https://skinagano.official.ec/
SPUR/s｜#I want to make ski girls popular
Brand SPUR/s by basic skier Fuka Nemoto. She, who is also active as an ABLE Hakuba Goryu ambassador, created this brand as part of her efforts to "make #skiing girls trendy," with the desire to "make it easy to get ski goods." There are tons of T-shirts with various designs, some unique and some stylish. In addition to T-shirts, there is also a wide selection of accessories such as bags and smartphone cases.
Ski boots (T-shirt)
The ski boots have a subtle hand-drawn design on the chest. A simple yet stylish piece that is easy to use on a daily basis. It comes in a wide range of sizes, so ski enthusiasts from adults to children will definitely want to wear it.
checklist (T-shirt BK)
Recommended for people who often forget things when they go skating. When wearing this T-shirt, it is assumed that you are already wearing it, so don't forget that. A playful piece of clothing that allows you to check for forgotten items not only for yourself but also for your friends and family.
◆Official site https://suzuri.jp/fukanm
◆Instagram https://www.instagram.com/fuka.nm/
SUSUKINO UNIVERSITY｜Phantom Susukino University Ski Club Team TEE
A phantom university located in the northern entertainment district. Team TEE of the Susukino University ski club "White Wolves" dedicates their youth to skiing and beer.
SU. SKI TEAM POKE'TEE
Design by Chihiro
A thick and solid T-shirt for adults that is not too casual. TEE with pockets made of thick 7.1 oz fabric. Back print of main color "Susukino pink" of soot size. Sturdy finish with double stitching on the collar ribs and collar tape that prevents stretching. The unique dry texture created by open-end yarns becomes more vintage with each wash, creating a tough, rugged American feel.
◆Instagram https://www.instagram.com/susukino.univ
Teton Gravity Research｜Items that sell just by adding TGR
Its roots date back to 1995.
Teton Gravity Research (TGR) is a film company founded by the Johns brothers (Steve and Todd) based in Jackson Hole, Wyoming, USA, which is home to the famous Teton Mountains. The youngest son, Jeremy Johns, is a professional snowboarder who founded POW. Legendary Film Company, which has been producing images of the forefront of action sports such as skiing, snowboarding, climbing, and surfing, has grown over time into a major company that can do anything. It has gathered a passionate following, and items are selling like hotcakes at its online shop.
Art House Tee
A work that adds a new edgy arrangement to the TGR logo. Big drops of snow falling on the classic Teton Mountains?
◆Official site https://shop.tetongravity.com/
THE NORTH FACE x Hakuba Village | “Hometown Tax” return gift collaboration T
Hometown tax is an attractive system that allows you to donate to the local government you want to support or your hometown, and receive a gift in return, such as a local specialty.
For donations exceeding 2,000 yen, you can receive an income tax refund and a residence tax deduction. This T-shirt is a return gift made in collaboration with the popular brand THE NORTH FACE and Hakuba Village, Nagano Prefecture. It's such a great deal to be able to donate to Hakuba Village and receive a limited edition TNF model. The collaboration T-shirt with TNF seems to be very popular.
THE NORTH FACE HAKUBA ORIGINAL T-shirt
"THE NORTH FACE" Hakuba original T-shirt. In addition to the TNF logo, the three mountains of Hakuba and the latitude and longitude of Hakuba are printed on it. The line drawing of the mountain, the TNF logo, and the black and white colors go very well together, resulting in a very stylish design.
◆Reference Hometown Tax Payment Site Hakuba Village, Nagano Prefecture
Crev Sports | A pro shop where skaters from Echigo Yuzawa gather
Kureb Sports, which has a yellow crab motif, is a ski/snowboard and outdoor shop located about 3 minutes from Yuzawa IC. We carry a wide variety of daily necessities and miscellaneous goods, as well as ski and snowboard equipment all year round. There are also a variety of facilities including tune-ups, athlete training, a fitness gym, and a cafe. We also provide local information on how to enjoy Yuzawa. Click here for the original T-shirt from Kleb.
KEEPWHITE Keep White Big Silhouette T-shirt
"KEEP WHITE" is Kleb's original brand that also contains a message about climate change. The generous silhouette is accented with one-point embroidery of a rabbit and bear on the chest pocket. The upper back is also embroidered with ``KEEP WHITE'' and ``SAVE OUR SNOW'' for a touch of luxury. You can enjoy the oversized size and it is perfect for daily use.
◆Official site https://www.xraeb.co.jp/xraebsport