Summer is here! This season's annual ski T-shirt project. STEEP has picked out T-shirts with graphics related to snowy mountains and snow scenes.
Find your favorite T-shirt that you can wear from summer to winter.
BOGEN | The fun of skiing told through T-shirts
There is probably no other brand of T-shirt as famous in the snowboarding industry as "BOGEN." BOGEN T-shirts are made from a slightly thick, heavy cotton fabric, yet incredibly comfortable against the skin. They have a crisp, almost formal feel, making them appealing.
In addition to the material, the humorous and spicy designs are also irresistible, attracting many passionate fans. The high quality of the products embodies the owner's desire to "convey the joy of skiing without explaining it," and they are all pieces that you will want to own, cherish, and wear for a long time.
IMAGE TRAINING
BOGEN's latest work! This is a must-have for those who hear the name "Image Training" and reminisce about the good old days, saying "Ah, I did it!", as well as those who are currently active and passionate about alpine skiing. The depiction of the three people's hand movements is incredibly exquisite and full of character. The owner said, "Come to think of it, don't you see a lot of photos in interviews in ski magazines that use this pose?" Indeed!
SCHI HEIL BORDER
This is another new item. The multicolored stripes have a retro feel that evokes nostalgia. Made from a soft, medium-weight fabric, it features a sunglasses pocket and a Schi Heil (Long Live Skiing) print. I like to wear it a little loose and oversized. The white collar is a nice accent, and the color scheme makes you want to own all three colors
FALLLINE
This is also a new work.
It depicts a skier skiing straight down a steep slope, as if abandoning himself to the fall line. Finished in monochrome inkjet.
ONESEATER PHOTO EXHIBITION T
The "single-seater lift" is an inefficient form of transportation that exists in today's world, where efficiency is prioritized.
BOGEN founder Ogawa Takeshi and photographer Nakata Hiroya have been calling it the ONESEATER and photographing it over a period of six seasons. This T-shirt was sold at the "ONESEATER" photo exhibition.
The title logo and the design of the single-seater lift were printed in black and white using inkjet printing. As it is a photo exhibition, it comes with a special 2L-sized print.
◆ Official ONLINE STORE
◆Instagram https://www.instagram.com/bogen_official_/
Bonz｜Bonz crew's recommended long-sleeved T-shirt
Bonzcrew is a group of skiers with shaved heads. In addition to their work as skiers, they are
also artists who are involved in a wide range of creative endeavors, including apparel design, video production, and event planning. One of the members is the popular freeskier Katsuno Tenran. Although it is a long-sleeved T-shirt, we would like to introduce it as a notable rider's brand apparel.
BONZ Wappen long T-shirt
This long-sleeved T-shirt features Bonz Crew's original logo. Made with heavyweight, soft fabric, it's extremely comfortable to wear. This is a highly recommended item from Bonz Crew
◆Official site https://bonzcrew.stores.jp/
Gelände Magic × TRIBE WEAR | A useful piece for everyday use
"TRIBE WEAR" offers a style that combines old school and new school, directed by FUCKINGSHUN and YOPPI
Logo Print T-Shirt
This logo-printed T-shirt features a "TRIBE WEAR" body. It has a relaxed silhouette and a Gelände Magic logo on the left chest. The
6oz jersey fabric feels great against the skin. The simple design makes it perfect for everyday wear.
◆Official site https://gelandemagic.base.shop/
HAKUBA ORIGINA L | Collaboration with popular T-shirt label TACOMA FUJI RECORDS
HAKUBA ORIGINAL is the official brand of Hakuba Village, Nagano Prefecture. They carry HAKUBA ORIGINAL brand products and Hakuba Village exclusives, and offer a wide variety of items from apparel to accessories and household goods. It's a popular brand that makes you want to get something from here if you're visiting Hakuba
Hakuba Tourism designed by Jerry UKAI
This is a collaborative work with TACOMA FUJI RECORDS, a popular T-shirt label with the concept of "merchandising fictitious music."
It will look exotic to overseas guests and will surely make them want to buy it as a souvenir. The charm of Hakuba is expressed in the words "Spring, Summer, Autumn, Winter," and the design is deliberately titled "Tourism Hakuba," which is a clever touch.
◆Official site https://hakubaoriginal.shop/
HUNGERKNOCK ORIGINALS | "It's comfortable to wear and makes you feel good"
"HUNGERKNOCK ORIGINALS" is a brand from Hakuba with the concept of creating products that are "comfortable to wear and uplifting." The distinctive feature of its designs is the classical expression of characters with backgrounds. Designer Kenta Matsui, who used to be a cross-country skier, designs with the hope that his favorite sport, skiing, can be of use to the industry, and one such example is a collaboration with the Nagano Ski Federation
Bakken Record Tee / yellow
The motif of "Uncle Banfly" is one of the most popular characters. The retro worldview is stylish and fresh. The sturdy 100% cotton fabric is not likely to get wrinkled and is extremely comfortable to wear
BAHN FREI Tee
This is a piece that the designer is very attached to, designed to raise awareness of cross-country skiing, which is something that he holds dear
◆Official site https://hugerknock.thebase.in/
ISLAND SNOW | A streetwear brand from Hawaii
Did you know that Hawaii, where summer is perpetual, also has snowy mountains? You can even enjoy snowboarding at Mt. Mauna Kea on the Big Island. ISLAND SNOW is Hawaii's only authorized Burton dealer and a center of Hawaiian snow and street culture, carrying its own original brand. Owner James Kodama is a third-generation Japanese-American and a passionate snowboarder who loves Japan and Japow. Located in Kailua, a must-visit spot in Hawaii, where you can also enjoy shave ice, ISLAND SNOW presents this popular original T-shirt. Available for purchase from Japan via their online store
◆Official site https://islandsnow.com/
J Skis | A brand by LINE founder Jason Levinthal
"J SKis" is a company that "does what I want to do," founded by Jason Levinthal, founder of LINE, who has been a leader in the freeskiing world for over 20 years. He values communication with his users and proactively proposes the development of any item that users want.
Jason is a die-hard T-shirt lover who wears T-shirts all year round, so naturally, the company has a comprehensive lineup of T-shirts.
PEACE OUT TEE
This T-shirt, designed by an American hippie-style skier, proclaims, "Skiing is peace and tranquility, yay!" Despite its bright colors, the fabric is very soft and comfortable to wear. It was printed in Vermont, USA, where J Skis is based
◆Official site https://jskis.com/
nonsense. | Works by a unit that created ski graphics
"nonsense." is a duo in their mid-twenties with roots in alpine skiing. Their fresh sensibilities and love of skiing have led to the creation of t-shirts and apparel with a street-style feel that has earned them great popularity within youth culture
Who are the Ruler S/S Tee
This design, created to commemorate the Kagoshima POP-UP, features ski photos taken by nonsense. designer Kanta Kojima and illustrated by illustrator Wataru Ikeda. The relaxed silhouette makes it easy to wear. Women's sizes are also available
mu logo S/S Tee
This piece is a return to the brand's roots, designed around the motif of nonsense. The old character for "mu" (meaninglessness) in the brand's name, nonsense, is expressed using hiragana. The bold and impactful lettering is combined with refreshing pale tones to create a sense of imbalance. It expresses the essence of nonsense
◆Official website https://nonsense2017.theshop.jp/
◆Instagram @nonsense.nnsns , @_kantakojima , @teriyaki_kouya
OGASAKA | Yamakicks signature model T-shirt
OGASAKA will release the signature model "E TURN YAMAKI MODEL" of freeskier Yamaki Masahiro, also known as Yamakicks, in the 2024-2025 season. The structure and materials are the same as OGASAKA SKI's E-Turn series, but what makes it unique is the design. It uses the coloring of OGASAKA's famous "SPEFREE" model, and the logo is also an old-fashioned one. Here is a T-shirt of the signature model
ET-T WHITE
The OGASAKA logo, reminiscent of a return to basics, is accompanied by a mountain icon in a stamp-like style, giving it a certain charm. The price is surprisingly reasonable at less than 2,500 yen
◆Official site https://www.ogasakashop.com/
POW | Eco-friendly 100% organic cotton logo T-shirt
POW (Protect Our Winters) is a worldwide organization that promotes conscious choices and action. It engages in a variety of initiatives, including building alliances and raising awareness about climate change issues.
In Japan, snowboarder Goro Komatsu and others are based in Hakuba Valley and actively working across the country. POW sells original apparel and accessories, which serve as a tool for spreading the word about POW and its role in combating climate change.
POW Logo Organic T-Shirt CC
This basic unisex T-shirt features the POW logo. The body is made from 100% organic cotton, an EarthPositive® product from
◆Official site https://protectourwinters.jp/
SAN | Nagano Prefecture Ski Association's collaboration T-shirt with Hungerknock Originals to promote skiing
With the aim of "promoting snow sports from Nagano," the Nagano Ski Federation is developing and selling original goods as part of a series of initiatives to develop and strengthen athletes and revitalize skiing. Among these, the collaboration T-shirts with the popular Hakuba-based apparel brand "Hungerknock originals" are particularly popular. Hungerknock originals T-shirts not only have a tasteful design, but are also attractive because the cotton fabric is slightly thick and sturdy. It is a piece that you can cherish and wear for a long time
“BIKENORI” Tee / Sage green Bike Nori T-shirt
The long-awaited new product is here! Kick up the fresh snow and head straight to the slopes by bike! It has been extremely well-received since its release!
"Skiing" LOGO Tee Skiing (logo) T-shirt
The stylish texture and coloring are reminiscent of oldies, and the Skiing graphics are really cool. Made from 100% cotton, it's super comfortable
SCHI HEIL Tee / Black SCHI HEIL T-shirt
This has been a staple item since the SAN x Hungerknockoriginals collaboration began, with the concept of "Let's promote snow sports from Nagano." [SCHI HEIL] is German for "Long live skiing!"
◆SAN Official Online Shop https://skinagano.official.ec/
SPUR/s｜We want to make #skigirls popular
SPUR/s is a brand created by beginner skier Fuka Nemoto. She is also an ambassador for Able Hakuba Goryu, and as part of her campaign to "make skiing popular with girls," she created the brand with the desire to make ski gear easily accessible. There are tons of unique and stylish T-shirts with a variety of designs. In addition to T-shirts, there is also a wide selection of accessories such as bags and smartphone cases
Ski boots (T-shirt)
The casual design on the chest features ski boots with a hand-drawn look. It's a simple yet stylish piece that's easy to wear every day. It comes in a wide range of sizes, so it's perfect for ski lovers, from adults to children
checklist (T-shirt Black)
This is recommended for people who often forget things when they go skiing. When wearing this T-shirt, it is assumed that you are already wearing your ski gear, so don't forget that. It's a playful piece that allows you to check not only yourself, but also your friends and family for forgotten items
◆Official site https://suzuri.jp/fukanm
◆Instagram https://www.instagram.com/fuka.nm/
SUSUKINO UNIVERSITY | The legendary Susukino University Ski Club Team T-shirt
A phantom university in the northern entertainment district. Team TEE of the Susukino University Ski Club "White Wolves" who dedicate their youth to skiing and beer
SU. SKI TEAM POKE'TEE
Design by Chihiro
This thick, substantial T-shirt is perfect for adults without being too casual. Crafted from thick 7.1 oz. fabric, it features a pocket and a back print in Susukino Pink, the main color of the brand. The double-stitched collar rib and anti-stretch collar tape ensure a durable finish. The unique dry texture of the open-end yarn enhances the vintage feel with each wash, creating a tough, rugged American look
◆Instagram https://www.instagram.com/susukino.univ
Teton Gravity Research | Items that sell just by adding TGR
Its roots date back to 1995. Teton Gravity Research (TGR) is a film company founded by the Johns brothers (Steve and Todd) in Jackson Hole, Wyoming, USA, home to the famous Teton Mountains. The youngest brother, Jeremy Johns, is a professional snowboarder who founded POW.
Legendary Film Company, which has captured cutting-edge action sports like skiing, snowboarding, climbing, and surfing, has grown over the years into a major corporation that "does everything." It has attracted a passionate fan base and its products are selling like hotcakes in its online shop.
Art House Tee
This piece puts a new, edgy spin on the TGR logo. Is that a big flake of snow falling on the classic Teton Mountains?
◆Official site https://shop.tetongravity.com/
THE NORTH FACE x Hakuba Village | "Hometown Tax" Return Gift Collaboration T-Shirt
Furusato nozei is an attractive system where you can donate to the local government or hometown you want to support and receive gifts in return, such as local specialties. Any donation over 2,000 yen is eligible for an income tax refund and a deduction on local resident tax.
This is a return gift T-shirt that is a collaboration between the popular brand THE NORTH FACE and Hakuba Village in Nagano Prefecture. Donating to Hakuba Village and receiving a limited edition TNF model is an incredible bargain. The TNF collaboration T-shirt seems to be very popular.
THE NORTH FACE HAKUBA ORIGINAL T-shirt
This is an original Hakuba T-shirt from "THE NORTH FACE." In addition to the TNF logo, it features the Hakuba Three Mountains and Hakuba's longitude and latitude. The line drawings of the mountains, the TNF logo, and the black and white colors all go together really well, creating a very stylish design
◆Reference Hometown tax donation site Hakuba Village, Nagano Prefecture
Clev Sports | A pro shop for skiers in Echigo Yuzawa
Creve Sports, with its yellow crab motif, is a ski, snowboard and outdoor shop located about 3 minutes from Yuzawa IC. They stock a wide variety of items, from everyday items to general merchandise, and carry ski and snowboard equipment all year round. They also offer a wide range of services, including tuning, athlete training, a fitness gym, and a cafe. They also provide local information on enjoying Yuzawa. Check out Creve's original T-shirts here
KEEPWHITE Keep White Big Silhouette T-shirt
"KEEP WHITE" is Kleb's original brand, which also includes a message about climate change. The generous silhouette is accented with a single embroidered rabbit and bear on the chest pocket. The upper back also features "KEEP WHITE" and "SAVE OUR SNOW" embroidery, adding a touch of luxury. Enjoy the oversized fit, making it perfect for everyday use
◆Official site https://www.xraeb.co.jp/xraebsport