Topics from the brands featured on the 26th and 27th
The flagship model "NORG" recognized by ISPO
"NORG" is the flagship model at the core of 100%'s snow goggle collection. The brand spent over two years developing it, and upon its debut, it won the Design & Innovation category at the "ISPO AWARD 2022," a global sports equipment industry award. Winning an award in its first year in the snow industry is proof of the sophistication of its technology
The name NORG is said to originate from the Norwegian word "Nord," meaning "north," and true to its name, it is designed with the harsh northern environment in mind. The large frame retains a strong DNA of motocross goggles, making it stand out on the slopes
The most distinctive feature is that it comes standard with two lenses. You can instantly swap between two types of lenses—one for low light (overcast or snowy conditions) and one for bright light (sunny or bright conditions)—using the Gravit8™ magnetic system
100% lens technology that changes your perspective
100%'s greatest weapon in the snow goggle market is its unique lens technology, honed in the motocross and mountain biking fields. This is not simply an eyewear brand spin-off into snow goggles, but a "serious entry" backed by 40 years of accumulated optical technology and cutting-edge lens engineering
Let's take a look at the technology behind this product, which is the culmination of product development focused on the features that skiers and snowboarders need most
HiPER® LENS
: Created with 100% proprietary lens technology, HiPER® LENS dramatically improves contrast by filtering specific light wavelengths, especially gray, maximizing color vibrancy and detail resolution.
3DPlane
is a proprietary technology that first appeared in MX/MTB goggles in 2019, allowing for the seamless attachment of lenses to the goggle frame.
Gravit8™ MAGNETIC
magnetic lens swap system. Lenses can be changed while wearing gloves and without removing the goggles from the helmet.
The DUAL PANE ANTI-FOG
lens maintains a clear field of vision by regulating the temperature of the space between the two lenses.
All models feature UV protection that blocks 100% of all wavelengths (UVA, UVB, and UVC), a scratch-resistant and anti-fog coating, and a soft, multi-layered microfleece face foam
The 45mm adjustable strap features a non-slip gripper, ensuring a secure fit in any situation, whether worn over a helmet, with a beanie, or directly on the head without any head covering
BRAND features
The roots of 100% can be traced back to 1982. At that time, motocross superstars proudly affixed the "100%" logo to their factory racing gear and helmets. It wasn't just a brand logo; it was an appeal of the mindset, "I'm giving it my all, 100%." That mentality became the brand's name
Based in San Diego, California, 100% has built a long-standing reputation for its motocross goggles and eyewear. Since then, it has expanded into mountain biking, cycling, running, and baseball, providing performance optics technology to athletes across all sports. In 2022, after more than two years of development, they entered the snow market with a collection of snow goggles
BRAND info
100% (One Hundred Percent)
URL:https://www.100percent.com/
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