DRAGON– Latest Models & Catalog | Brand Introduction –

Topics from the brands featured on the 26th and 27th

The photochromic "JAPAN LUMALENS®" has finally launched in earnest. For a field of vision without blind spots

Since its launch in 2017, "JAPAN LUMALENS," which has dominated the Japanese snow scene, has undergone further evolution. Until now, while boasting high visibility suited to Japan's harsh weather with heavy snowfall, dealing with the glare of intense sunlight was a challenge. However, by adding the long-awaited "photochromic function," this weakness has finally been overcome

Maintaining brightness in bad weather while automatically reducing glare in sunny conditions, this new photochromic lens has been elevated to the ultimate all-around color. This new lens is featured in the ever-popular "DX3L," as well as the highly anticipated new models "RECON" and "SLAIN MAG." It covers all weather changes with just one pair of sunglasses

Next-generation operability. Introducing the magnetic frameless "SLAIN MAG"

The newly added "SLAIN MAG" is a high-end frameless model featuring a state-of-the-art magnetic attachment system that enables quick lens changes, and comes standard with photochromic lenses

With a sophisticated look reminiscent of the legendary "PXV" model that has left its mark on the brand's history, and a unisex sizing that provides a soft fit regardless of facial contours, this helmet is sure to be a major force in the mainstream during test rides held in various locations during the 2025-2026 season

Koga Hoshino also endorses "RECON," the new standard with its elongated silhouette

Another model to watch in the 26-27 season is the new "RECON." This model, favored by Koga Hoshino, a rider highly regarded for his creative riding style ranging from competitions to massive cliff drops, inherits DRAGON's signature simple, frameless design

Of particular note is the design, which boldly incorporates the vertical outline trend of recent years into the product. For users who have previously favored classic vertical silhouettes such as "NFX" and "D1," this is truly a long-awaited updated model for the modern era. The field of view and style that supports Koga Hoshino's riding should cover everything from street and park to backcountry

The "DX3 L" model features PH (photochromic) Japan Luma lenses in all models

Based on the PXV, the "DX3 L" is a large-size model that combines a wide field of view with a comfortable fit. With a lightweight and flexible frame and top-class field of view performance, it has gained tremendous support from users who prefer larger sizes and team riders such as Tanigawadake local Naonori Katsuyama

Starting with the 26-27 model, all DX3 L models now feature the newly adopted "PH (Photochromic) Japan Luma Lens." While maintaining its exceptional quality, the addition of a photochromic function that changes the lens tint according to the weather and light level has evolved the model to be able to handle a wider range of conditions

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BRAND features

Founded in 1993 in Kapo Beach, California, the heartland of action sports, eyewear brand DRAGON was established by founder Will Howard, who consistently pursued products that delivered truly essential functionality, safety, and design over many years. Working
with top athletes, DRAGON has continuously introduced new technologies, including a completely frameless design (patented technology), LUMALENS® which enhances the depth of scenery, and Panotec lens technology—all technologies pioneered by DRAGON.

In order to expand into the Japanese market, they have been pioneers in developing products for Japanese people. In 1997, they were the first domestic or international goggle brand to adopt the "Japan Fit," and in 2009 they developed the "Japan Lens," which became the foundation for current lens colors. In 2017, they produced JAPAN LUMALENS®, which has received tremendous support to this day

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BRAND info

DRAGON

URL:https://www.dragonalliance.jp/

Distributor: StraightSix Ltd.

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