'25-26 Brand Spotlight and Lineup Topics
Introducing the M6 and M6S, offering amazing clarity, lighter weight and a wider field of view
Replacing the previous "M3," "WM3," and "WM1" goggles, the new "M6" and "M6S" models feature a modern and sophisticated style. These
ultimate models are packed with technologies that pursue comfort and sustainability in "seeing," including a thin and lightweight frame, cylindrical lenses that provide a wide, distortion-free field of view in all directions, excellent moisture wicking thanks to all-around ventilation, a face foam with varying thickness depending on the area of the face where gaps tend to form (such as the nose), and the "Magna-Tech®"
one-touch lens replacement system. The "M6" is a standard size, while the "M6S" is sized to fit women and those with smaller faces.
Frame: Alpine Terra/Lens: Perceive Sunny Bronze
SIZES: NA
￥39,000
Frame: Hyper Lilac/Lens: Perceive Sunny Onyx
SIZES: NA
￥39,000
In addition, the face mask uses Anon's proprietary MFI® technology (Magnetic Facemask Integration) system, which connects to the goggles with magnets to create space around the mouth, preventing swarms, freezing, and sunburn, and also comes with PERCEIVE LENSE, which provides amazing clarity similar to that of the naked eye
Updated ear pads for WaveCel helmets
Anon boasts a unique safety technology called "WaveCel," which uses a porous cell structure inside the helmet that expands and contracts to absorb impacts to the head
WaveCel is an amazing material that undergoes three stages of structural change to protect the head. The cells arranged in the helmet's inner liner flex upon impact, reducing the initial force of the collision. They then collapse, reducing the impact speed, and the collapsed cells slide, redirecting the force of the impact and directing it away from the head. This process is completed in the blink of an eye after the impact
For the 2025-2026 season, in addition to the WaveCel technology, the ear pads inside the helmet have been updated to provide greater comfort and make it easier to hear outside sounds
Merak WaveCel® Ski & Snowboard Helmet
COLOR: Deep Cherry, Fiesta Red, Black, White, Soft Sage (5 colors total)
SIZES: S, M, L, XL
Weight: 480g
￥45,000
Re-certify as a B Corporation in 2024
In 2019, Burton/Anon became the first snowboard company to receive B Corporation™ (B Corp™), an international certification program run by the US nonprofit organization B Lab™, which recognizes socially and environmentally conscious businesses with a high level of public interest. The company will be recertified in 2024 as a company that meets the highest standards for social and environmental impact
The goal for 2025 is stated as follows:
Towards climate positivity, we aim to achieve climate positivity by 2025.
To this end, we will reduce our carbon footprint in line with the Science Based Targets (SBTi) initiative,
invest in offsetting emissions, and advocate for structural changes that cause climate change.
BRAND features
Burton is a snowboarding brand founded by Jake Burton in 1977. It's no exaggeration to say that the roots of snowboarding are the history of Burton itself. Burton, the global brand, has elevated snowboarding from a mere action sport to a culture that has created a new era. Anon was born from this. Combining unique, stylish design with functionality through innovative technology, Anon's products, primarily helmets and eyewear, captivate fans enjoying the Burton world all over the world
BRAND info
Anon
URL:http://www.anonoptics.com/
Handling: Burton
