DRAGON, which has continued to evolve its technology, is celebrating its 30th anniversary!
GLOBAL SKI TEAM｜CHRIS BENCHETLER & JOSSI WELLS
DRAGON, which was born in California in 1993, started with sunglasses and released the famous model "DX" in 1997, and the following year, in 1998, it became the first goggle brand to adopt "Japan Fit." In 2009, we developed "JAPAN LENS," which became the foundation of current lens colors, and in 2011, we announced the world's first completely frameless lens, "APX." Since then, as a pioneer of frameless technology, we have continued to release numerous models, including the world's first flat lens "NFX", and have received product awards from international exhibitions and specialized media around the world.
In 2017, "JAPAN LUMALENS®" was born, which combines JAPAN LENS with LUMALENS® technology that brings out the depth of scenery. In 2018, the "PXV" goggles, which use Panotech lens technology with a 200-degree field of view, became a best-seller. DRAGON has stood on the podium in competitions around the world and has earned the trust of big mountain riders. With a history built over 50 years and the latest technology, it has gained tremendous support from professional riders and users.
The brand's 30th anniversary memorial "30 YEARS" is released from PVX/D1!
PVX 30 YEARS ｜LUMALENS J. RED ION ￥29,700
D1 30 YEARS ｜LUMALENS J. RED ION \18,700
In the '23-24 season, the design "30YEARS" was released by PVX and D1 to commemorate the brand's 30th anniversary.
PVX uses PANOTECH LENS, a revolutionary lens technology that covers the maximum human viewing angle of 200 degrees. DRAGON's best-selling model has the strongest lens, which is the combination of JAPAN LUMALENS, which has high transparency and sharpness and has received high praise from users. D1 is a large size flat standard frame model that inherits traditional goggle design while incorporating modern technology.
It is also popular for its high cost performance at around 10,000 yen. Both PVX and D1 are Japan Fit, and are guaranteed to provide excellent fit and comfort. The large number ``93'' on the strap is, of course, a reference to the brand's 1993 year. If you are a DRAGON fan, you might want to get in on the celebratory mood.
Artist collaboration “KENGO KIMURA” is also released by PVX and D1!
In the '23-24 season, ``KENGO KIMURA'' was also released in PVX and D1 in collaboration with the up-and-coming artist Kengo Kimura. The strap has stylish art that makes an impact, and the DRAGON logo stands out even more. It's undeniably cool and will definitely attract attention in the 2023-24 season!
PVX｜KENGO KIMURA
LUMALENS J. RED ION ￥29,700
D1｜KENGO KIMURA
LUMALENS J. RED ION ￥18,700
Two new styles have been released: “NFX MAG” and “DX3 L”
For the 2023-24 season, two new styles have been added to the lineup: NFX MAG and DX3 L. In particular, DX3L appears as the large size version of DX3. It has a very good reputation. It has the same size balance as the PXV and has the second highest level of field of view after the PXV. Like the DX3, it features flexibility and lightness due to the polyurethane frame.
In addition, it is equipped with Super Anti Fog 2.0, a super strong anti-fog technology used by NASA, and has a Japan fit tailored to the Japanese skeleton. ``JAPAN LUMALENS'' has brightness and color that are ideal for Japanese people, and is extremely reliable. It also has an OTG specification that can be used with glasses.
Eyewear DRAGON was born in 1993 in Capo Beach, California, the home of action sports. Founder Will Howard has been consistently pursuing products that realize truly necessary functionality, safety and design for many years. Proceeding with development with top athletes he belongs to, and releasing new technologies one after another, completely frameless shape (patented technology), LUMALENS® that draws out the depth of the scenery, Panotech lens technology, etc. All of them are the first technologies created by DRAGON. .
In order to develop in the Japanese market, we have been working on product development for Japanese people ahead of anywhere else. In 1997, we adopted “Japan Fit” for the first time among goggle brands in Japan and overseas. It has received tremendous support to date.
