ELECTRIC – Latest Models & Catalog | Brand Introduction –
'25-26 Brand's featured and lineup topics
"KABRU" the pinnacle model of the '25-26 collection
"KABRU" was newly released between the 2024 and 25 seasons. The naming is unique, but the finest model features a high-performance design that claims to be the pinnacle, and next season, the lineup will be in a total of five types.
It uses a double density frame for ELECTRIC's first. The unique thermoforming face foam is soft and improves fit while ensuring airways, providing maximum flexibility and fit. Additionally, the magnetic system that secures the lens firmly in place allows for quick lens replacement. "TUNED LENS" cuts light of specific wavelengths and clearly reflects unevenness and changes in the snow surface and topography, providing a comfortable field of vision while reducing eye fatigue. It uses bio-based materials made from renewable resources such as plants, and is environmentally friendly.
BLACK TORT/AUBURN-RED
KABRU
• Magnetic Lens System • Integrated Strap • Performance Lens Technology • Performance Lens Coating • Medium/Large Fit • Bonus Lens included • Goggle Bag included
Frames in 5 colors/BLACK TORT, STEALTH BLACK, SIERRA GREY, SIERRA RED, SLOT CAMO
¥46,200 (tax included)
ELECTRIC's pride in "PHOTOCHROMIC LENS"
The PHOTOCHROMIC LENS is a groundbreaking lens that highlights ELECTRIC's technology. By combining regular light dimming lenses with ELECTRIC's unique "Tuned Lens Technology," it provides optimal vision.
It removes certain colors from the wavelength of light that can tire you like blue light, or make the unevenness of the snow surface difficult to see, from the wavelength of light, and tunes the light entering your eyes to be gentle and convenient. Its excellent function makes it easy to see the ever-changing snow conditions and unevenness of the terrain clearly. Reducing blue light improves contrast and comfort, and also protects your eyes. And by adding an intensity to the yellow, red and green hue, the contrast and clarity have been further improved. This evolved PHOTOCHROMIC LENS is used in the popular "ROTECK."
BLACK TORT/CRIMSONPHOTOCHROMIC
ROTECK
•Connected outriggers •Performance lens technology •Performance lens coating •Large fit •With Goggle bag
Frames all 4 colors/BLACK TORT, STEALTH BLACK, MATTE BLACK, SIERRA RED
¥41,800 (tax included) *TUNED LENS frames other than PHOTOCHROMIC LENS are ¥30,800 (tax included)
A unique collaboration model with new design
A new design has been released in the collaboration series with American street fashion brands Lurking Class and 1910, which are based on art and subculture. Compatible models include the EK1, which was newly released this season as the successor to the Kleveland, and the lightweight and comfortable all-around model, the HEX.
LURKING CLASS/DARK GREY
EK1 LURKING CLASS
The brand is based on the artwork of tattoo artist Sketchy Tank, and was founded in 2015 in California, USA. It is closely connected to subcultures such as skateboarding and music, and develops its own unique worldview. It features a dark and humorous design that incorporates skulls and social satire.
•Helmet compatible •Everyday Lens Tech •Medium/Large fit •Compatible models with bonus lenses
: EK1, EK1.S, HEX
¥24,200 (tax included)
1910 X ELECTRIC/GREY RED CHROME
EK1 1910 X ELECTRIC
The brand is Schoph, who has creative power in all aspects of snowboarders and artists, and legendary Jamie Lynn. It features a design that incorporates original artwork, and its casual yet unique design is popular among street fashion enthusiasts.
•Helmet compatible •Everyday Lens Tech •Medium/Large fit •Bonus lens included
An eyewear brand was born in San Clemente, California, USA in 2000. Founder Kip Arnett. He is the son of famous Greg Arnett, who created the favorite of BEASTIE BOYS and others and has made it a major brand of extreme sunglasses. Legend snowboarder Peter Lein was also said to have been heavily involved.
The sophisticated design and brand image are always high quality, conscious and pursued a new generation, and have gained enormous support in the fashion scene, especially in California, and the media is being worn by many actors and musicians (such as Fergie, Veniceo Deltoro, DIRTY HEADS). Recently, the field has been expanded to include FISHING and GOLF.
