The pinnacle model of the '25-26 collection, "KABRU"
"KABRU" was newly released for the 2024-2025 season. The name is unique, but this top-of-the-line model, characterized by its high-performance design, is being touted as the "pinnacle," and next season, the colors and designs will be renewed, with a lineup of five types
ELECTRIC's first dual-density frame is featured. The unique thermoformed face foam is soft, ensuring an open airway while improving the fit, achieving maximum flexibility and comfort. A magnetic system with seven magnets securely holds the lenses in place, allowing for quick lens changes. The "TUNED LENS," which cuts out specific wavelengths of light, clearly displays the contours and changes in terrain of the snow surface, providing comfortable vision while reducing eye strain. It also demonstrates environmental consideration by using bio-based materials derived from renewable resources such as plants.
BLACK TORT/AUBURN-RED
KABRU
• Magnetic lens system • Integrated strap • Performance lens technology • Performance lens coating • Medium/Large fit • Bonus lens included • Goggle bag included
Frame available in 5 colors: BLACK TORT, STEALTH BLACK, SIERRA GREY, SIERRA RED, SLOT CAMO
￥46,200 (tax included)
ELECTRIC's proud "PHOTOCHROMIC LENS"
ELECTRIC's revolutionary PHOTOCHROMIC LENS lenses feature outstanding technology. By combining a regular photochromic lens with ELECTRIC's unique Tuned Lens Technology, they provide optimal vision
By removing certain colors from the wavelength of light that can strain the eyes, such as blue light, or cause diffuse reflection that makes it difficult to see the contours of the snow surface, it tunes the light that enters the eyes to be gentle and convenient. Its superior function makes it easier to clearly see the ever-changing snow surface conditions and terrain contours. Reducing blue light improves contrast and comfort, and also protects the eyes. Furthermore, by adjusting the intensity of yellow, red, and green hues, contrast and clarity are further enhanced. This advanced PHOTOCHROMIC LENS is used in the popular "ROTECK" skis.
BLACK TORT/CRIMSON PHOTOCHROMIC
ROTECK
• Articulated outriggers • Performance lens technology • Performance lens coating • Large fit • Includes goggle bag
Frame available in 4 colors: BLACK TORT, STEALTH BLACK, MATTE BLACK, SIERRA RED
¥41,800 (tax included) *Frames with TUNED LENS (other than PHOTOCHROMIC LENS) are ¥30,800 (tax included)
New design for a unique collaboration model
New designs have been released in a collaboration series with American street fashion brands Lurking Class and 1910, which have a background in art and subculture. Compatible models include the EK1, a successor to the Kleveland, which was released this season, and the lightweight and comfortable all-around model HEX
LURKING CLASS/DARK GREY
EK1 LURKING CLASS
Founded in California in 2015, this brand is based on the artwork of tattoo artist Sketchy Tank. It is closely linked to subcultures such as skateboarding and music, and has developed a unique worldview. It is known for its dark and humorous designs that incorporate skulls and social satire
• Helmet compatible • Everyday Lens Tech • Medium/Large fit • Bonus lens included
Compatible models: EK1, EK1.S, HEX
￥24,200 (tax included)
1910 X ELECTRIC/GREY RED CHROME
EK1 1910 X ELECTRIC
This brand is created by Schoph, a snowboarder, artist and all-round creative force, and the legendary Jamie Lynn. The designs incorporate original artwork and are characterized by their casual yet unique style, making them popular among street fashion enthusiasts
• Helmet compatible • Everyday Lens Tech • Medium/Large fit • Bonus lens included
This eyewear brand was founded in San Clemente, California, USA in 2000. Its founder is Kip Arnett, the son of the renowned Greg Arnett, who made the brand a major hit among extreme sports fans, becoming a favorite of the Beastie Boys. Legendary snowboarder Peter Rein was also deeply involved
The sophisticated designs and brand image are always high quality and focused on the new generation, and have garnered immense support in the fashion scene, especially in California, where they have been seen in the media by many actors and musicians (including Fergie, Venezia Del Toro, and Dirty Heads).Recently, they have expanded their reach to include fishing and golf
