'24-25 Brand attention/lineup topics
When it comes to MAMMUT snowwear, their top-of-the-line "Eiger Extreme" and their freeride-focused collection "Eiger Free" are highly popular among mountain guides and hardcore freeskiers. Their manufacturing approach, which uses cutting-edge materials while also giving maximum consideration to the environment, is something you'd expect from a traditional brand like MAMMUT. For the 2024-2025 season, they've also released new products aimed at slope users
"Fall Line HS Thermo Hooded Jacket AF Men" New Release!
Fall Line HS Thermo Hooded Jacket AF Men
Materials: 100% Polyester (recycled), 100% Polyurethane, 80/60 g/m² recycled polyester padding, Mammut DRY Tour, etc.
Features: Breathability: 10,000 g/m²/24h, Water Resistance: 10,000 mm
Functions:
Helmet-compatible hood
, two front zipper pockets + zippered chest pocket
, inner stretch mesh pocket
, zippered sleeve pocket
, underarm ventilation
, fixed snow skirt
, adjustable hem, etc.
Color: black, marine, aura-black, dark marsh-black, mammut red (all 5 colors)
Size: XS-3XL
¥55,000
The Fall Line HS Thermo Hooded Jacket, new for the 2024-2025 season, is an insulated ski jacket specially designed for enjoying freeriding and powder snow on the slopes. It not only keeps you warm and protected, but also comes equipped with convenient features for use on the snow, such as a two-layer waterproof laminate, snow skirt, pit zippers, and practical pockets. The relaxed fit ensures excellent comfort and freedom of movement. This excellent item combines design and functionality at a high level, so be sure to check it out
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The set is "Fall Line HS Thermo Pants AF Men"
Fall Line HS Thermo Pants AF Men
Material: 100% Polyester (recycled), 100% Polyurethane, 80 / 60 g/m² recycled polyester padding, Mammut DRY Tour, etc.
Features: Breathability: 10,000 g/m²/24h, Water Resistance: 10,000 mm
Functions:
Belt loops
, Two thigh zipper pockets
, Dyneema® reinforced seam edges and crampon protection,
Integrated snow gaiters with anti-slip grip, etc.
Color: black, marine, aura, dark marsh (all 4 colors)
Size: XS-3XL
¥44,000
See the Fall Line HS Thermo Hooded Jacket here. It features a 2-layer waterproof laminate, reinforced insteps, internal gaiters, and thigh pockets, among other essential features. The adjustable waistband allows for a perfect fit. The pants-style, loose fit makes it comfortable and easy to move around in
"Mammut KITTE Marunouchi" opens!
With the 2024-2025 season approaching, Mammut will open its third directly managed store in Tokyo, "Mammut KITTE Marunouchi," at "KITTE Marunouchi" on October 17th. The store will offer a wide range of items, including apparel, backpacks, and shoes, and will also feature "Hütte 1862," the first brand experience space in the Kanto region. This is a special counter that offers various "experiences" related to the essence of the Mammut brand, and will utilize digital technology to allow customers to experience the world of Mammut along with the charm of the mountains
The concept of "Mammut KITTE Marunouchi" is "Bring an outdoor mindset to business!" The store is designed to support urban businessmen in their "business life with a relaxed attitude to enjoy the outdoors on the weekends," by allowing them to casually consult with staff about weekend outdoor plans and equipment
MAMMUT KITTE
Marunouchi JP Tower 4F, 2-7-2 Marunouchi, Chiyoda-ku, Tokyo
Business hours: 11:00-20:00
TEL: 03-6275-6901
BRAND features
Mammut, a Swiss brand with roots in the manufacture of climbing ropes, has been a traditional alpine specialist for over 150 years. Based on the strong belief that they are responsible for the lives of people who work in the mountains, including alpinists, mountain guides, and rescue crews, they have provided avalanche gear, clothing, backpacks, and more
Because their products are designed for use in harsh mountain environments, they are constantly striving to update their technology and materials in pursuit of functionality, and develop products from a unique perspective. For example, one of Mammut's defining features is visibility
BRAND info
MAMMUT
Distributor: MAMMUT SPORTS GROUP JAPAN Co., Ltd
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