'25-26 Brand Spotlight and Lineup Topics
Introducing the new shell jacket "GIN JACKET"
PERMANENT UNION's popular lineup of "No. TEN Jacket," "Koval Jacket," and "Eyguebelle Jacket" will be joined for the 2025-2026 season by a new style of jacket, the "GIN Jacket."
It uses an original 3-layer material with a waterproof rating of 20,000mm and breathability of 10,000mg
The design is characterized by the unique pocket on the front, which adds a playful touch to the PU design. The length is slightly longer than the KOVAL JKT, but shorter than the NO TEN JKT
PERMANENT UNION's roots lie in the brand's concept of "Be at your best when you're in the mountains," which was established as a fashionable brand that transcends the boundaries between mountain and city. The "GIN JACKET" is a model that fully expresses the playfulness of clothing, without forgetting the original spirit of the brand. The details are packed with gimmicks, making it fun to wear both on the snowy mountains and in the city
GIN
JACKET
Material: 100% Nylon (70d x 160d) / (Other) Cowhide Leather
Size: XXS-XL
Color: BABAJI (WAKABA, SLATE BLUE, MIDNIGHT - 4 colors total)
¥83,600
BRAND features
Permanent Union (PU) is a Japanese apparel brand that was born in 2013 with the concept of "Be Awesome In The Mountain." It is produced by "Fullmarks," an import company that also operates multiple directly managed pro shops and imports brands that are passionately supported by freeskiing enthusiasts, such as HESTRA gloves, NORRONA apparel, and POC goggles and helmets. This company, whose staff are all actively involved in the field, has created products that combine functionality for snowy mountains with a design that can be worn without feeling out of place in the city, based on the opinions of mountain guides, skiers, and snowboarders.
One of PU's main items is the wool shirt "Ke Nana." Using the "wool regeneration" recycling technology produced in Bishu, a wool producing region, used clothing is collected, the wool is extracted and spun into yarn, and then the shirts are woven from reused materials using the resulting fabric. Herein lies the concept of sustainability and reuse, which is an essential part of PU's brand message.
"Nature is sometimes beautiful, and sometimes it presents us with harsh challenges. But the evolution of high-performance materials has made it possible for people all over the world to fully enjoy the environment.
Nature is wonderful.
Spending time embraced by the forest and playing in the mountains is blissful for us. That's why we want to wear clothes that reflect our own style (like when going out on a date, for example). We listen to the insights and wisdom of specialists who work in the field, and we deliver products that allow you to enjoy the beauty and harshness of nature." The number of
PU fans who resonate with this message continues to grow.
BRAND info
PERMANENT UNION
URL:https://www.full-marks.com/permanentunion
Dealer: Fullmarks Co., Ltd
