Uncompromising functional beauty hidden within its original form
"Simply." made its long-awaited debut in Japan during the 2024-25 season. Since its release, it has attracted the attention of discerning skiers, and its popularity continues to rise. All three models will be carried over (continued) for the 2026-27 season. It challenges the mass production and mass consumption of major ski manufacturers and brands, maintaining the brand's intrinsic value by providing good products that can be cherished for a long time, without being swayed by fleeting trends. There are no model changes from season to season, and off-season discount sales are avoided as much as possible. In Japan, it can only be purchased at retailers that resonate with the brand's philosophy.
All models featuring the brand's signature fishtail design are packed with features that balance sustainable design with superior gliding performance. Eco-friendly materials are used, such as spatulas made from recycled wine stoppers, while also contributing to weight reduction and minimizing unpleasant vibrations during gliding. Furthermore, the core incorporates Next Core technology, a precise combination of high-density wood stringers and flexible, lightweight wood, resulting in lightness, sharp response, stability, and carving ability. The base uses high-density polyethylene (sintered PE-UHWD) for excellent gliding performance and easy maintenance. The thicker edges allow for frequent sharpening with ease, contributing to overall ski durability.
The distinctive fishtail shape is a functional design that generates higher responsiveness and drive during turns. The easy-to-handle flex extends all the way to the tail, allowing you to enjoy sharp turns to the very end. The tail shape is perfectly fitted to POMOCA tail clips. The skin is less likely to slip during hikes, so you won't feel stressed while hiking
Beyond its striking form, its riding experience is unique. Once you try it, you'll be captivated by its charm. Even at test ride events during the season, users flocked to the booth one after another, eager to try it out
These genderless and categoryless skis embody the brand's concept. They are lightweight and suitable for all riders and slope conditions, from groomed runs to touring. They are available in four sizes: 160cm, 170cm, 180cm, and 190cm
If you want to carve high speeds on the piste, try the "Carver."
If you often ski on groomed slopes within a ski resort, this model is the one for you. In line with Simply.'s brand concept, it features a twin fin design with a slightly kicked tail. This makes it a versatile board that's also great for switch carving. It comes in three lengths: 160cm, 170cm, and 180cm
A handmade ski manufacturer founded in 2023. The brand was founded by Laurent De Martin and Sampo Vallotton, who have left a legacy of impressive riding in Level 1 Production's video works. Their skis are made using 100% renewable energy at their factory in the Swiss mountain resort of Verbier. They will be making their Asian debut in the 2024-2025 season
Having doubts about the mass production and mass consumption of high-performance materials, the two riders came up with the concepts "You're Shredding. Smile." and "Simply. Recreation Club." They continue to make skis that are not only for competitive skiing, but also for skiers who simply want to enjoy skiing more, so that they can share fun and smile-filled moments with their friends
