VANS– Latest Models & Catalog | Brand Introduction –

The roots of VANS

From the street scene to the skatepark and then to the pristine snow-covered mountains, VANS wields immense influence in the world of action sports and continues to lead the culture itself. Their snowboard boots combine the unique style cultivated through their skate shoes with serious backcountry specifications that can withstand the harsh conditions of snowy mountains, and are passionately loved by top riders around the world as well as street jibbers

Founded in California in 1966, Vans has supported skateboarders' feet since the early days of skateboarding and has produced numerous iconic sneakers. This philosophy has remained unchanged and strictly adhered to in the development of snowboard boots. That philosophy is to "prioritize the rider's feel (board feel) above all else."

The appeal of VANS snowboard boots lies in their combination of "flexibility," which allows you to feel the board perfectly under your feet, and "reliable hold," which prevents you from losing power even during high-speed riding

The "V Series Snow Waffle Outsole" developed by VANS is an updated version of the familiar waffle pattern used in sneakers, adapted for snowboarding. It allows you to directly feel the conditions of the snow surface through the bindings, enabling precise edge control and excellent balance maintenance during presses

Furthermore, it luxuriously incorporates "FLASHDRY™" quick-drying technology from "THE NORTH FACE," a top brand in the outdoor industry, and merino wool from "Smartwool," known for its high-quality wool, into the inner lining. While maintaining a street style, it pursues functionality to keep your feet dry and warm all day long in the harsh winter backcountry

In this way, while cherishing and nurturing its culture, Vans continues to evolve, pursuing functionality without compromise to allow riders to perform at their best and in greater comfort. That is the enduring appeal of Vans

A product matrix that covers all types of skiers

Vans' boot lineup is structured as a very easy-to-choose matrix, based on the desired level of hold, fit system, and riding style

The men's models include the "INVADO PRO," which boasts immense popularity for its versatility thanks to its hybrid system that combines the advantages of laces and BOA; the "INFUSE," a high-spec model that defines all-mountain freestyle; and the "VERSE RANGE EDITION," which expands the range of motion to accommodate activities such as walking and snowshoeing in the backcountry

The women's models have also been updated without any compromise, featuring the newly redesigned "LUNA PRO 2.0" and the high-end women's model "THE PROGRESS." Furthermore, this season's lineup extends beyond boots to include full-fledged outerwear (snow wear) using Gore-Tex and accessories such as large wheelie bags (carry bags), creating a complete matrix that allows you to head out to the snowy mountains in VANS style from head to toe

Topics from the brands featured on the 26th and 27th

This season, they've featured the next generation of star riders who are making waves in the world's top competition scene, and have made dramatic advancements in the internal structure of their boots and their outerwear lineup. This includes "Featured Stories" born from feedback from riders who are performing at an extraordinary level in their global team, and advancements in "Customization Technology" that allows riders to adjust the flex themselves

Signature stories of world-class riders such as Ryo Aizawa and Mia Brooks

This season, the hottest topic in the Japanese snowboarding scene and the global freestyle scene is the arrival of the new boots, "THE SUPER STANDARD," which were created with inspiration from the snowboarding style of Ryo Aizawa, who has joined the global team

To support his style, which showcases overwhelming originality in everything from street riding to park riding and terrain play, this shoe cherishes the traditional feel of laces while injecting the toughness and responsiveness necessary for modern park riding

Furthermore, "THE PROGRESS," featuring Mia Brooks, a prodigy rider who is dominating the contest scene, is born as Vans' most technical women's boot ever. It boasts unparalleled impact resistance that can withstand big airs at high speeds. Also, "INFUSE," featuring Cannon Cummins, who is leading the next generation of the freeride scene, is a must-have model this season, perfectly embodying all-mountain freestyle

"FLEX CONTROL" allows you to freely change flexibility, and "RANGE MODE" expands the range of motion

The "VANS FLEX CONTROL SYSTEM," featured in VANS' high-end models, is a revolutionary customization technology that allows riders to adjust the boot's flex (stiffness) to their preference and the conditions of the day

The stiffness can be easily changed by inserting or removing the H-shaped flex control parts located on the tongue of the boot. You can freely adjust the setting with just one pair of boots, such as inserting all the parts for a crisp response during high-speed free riding first thing in the morning, or removing the parts for more flexible ankle use during jibbing and ground tricks in the afternoon

Featuring the ultimate cushioning "POPCUSH™" and an expanded range of GORE-TEX outerwear

The main reason why many riders praise VANS boots for being "comfortable enough to ride all day" is the "POPCUSH™" technology used in the insole, which provides top-class shock absorption. It accurately absorbs the intense vibrations from landings from big kickers and rough slopes, minimizing the strain on the soles of your feet and knees. Performance-oriented models also feature the lighter "ULTRACUSH™" technology, promising a light and agile ride

Furthermore, this season's collection also features new outerwear developed in collaboration with Jill Perkins, which is not to be missed. The collection includes the "THE TAKE UP 2L GORE-TEX® SHELL," a 2-layer jacket featuring her custom color "Vintage Cocoa," and the "GARDENS GORE-TEX® BOMBER," perfect for street style. These outerwear pieces, boasting the highest level of waterproofing and breathability with GORE-TEX®, allow you to enjoy skiing while completely shutting out the harsh weather of the snowy mountains, all while maintaining Vans' signature sophisticated silhouette

26-27 Digital Catalog

You can check out the entire 26-27 lineup of VANS, the detailed specifications of the precisely adjustable "BOA® Fit System," and the finer details of the outerwear's functionality in the official digital catalog. We encourage you to see for yourself the full scope of these ultimate materials, imbued with the DNA of skate culture and crafted without compromise

BRAND info

VANS

URL:https://www.vans.co.jp/snow/

Handling: Advance Marketing Co., Ltd

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