SWANS– Latest Models & Catalog | Brand Introduction –

'26-27 Brand and Lineup Highlights

The winning lens that conquered the world's highest levels. The "Night Yellow (NYEL)" lens, designed specifically for nighttime and inclement weather

Yamamoto Optical, a company that thoroughly understands the characteristics of Japanese snow-covered mountains and the eyes of Japanese people, presents "Night Yellow (NYEL)," the leading topic for SWANS' 2026-2027 season.
Developed to maximize visibility in night skiing and adverse weather conditions, the lens features a unique optical design that brightens the field of vision in night skiing, snowfall, cloudy days, and flat light conditions while emphasizing the fine shadows and unevenness of the snow surface.

High visible light transmittance

Night Yellow has a visible light transmittance of Category S1 (74%). It allows sufficient light to enter even in dark nighttime or bad weather conditions, supporting safe skiing

SWANS' core technology that "keeps your vision clear"

Premium Anti-Fog

The coating applied to the inner surface of the lens absorbs moisture that accumulates inside the goggles like a sponge, suppressing fogging. It has twice the water absorption capacity of SWANS' conventional models, and the high anti-fog effect lasts even after prolonged use

Claritex Coat

The lens surface is treated with Yamamoto Optical's unique special surface coating, which provides water-repellent and stain-resistant properties. This makes it difficult for snow, water droplets, oil, and other dirt to adhere, resulting in an exceptionally clear view even in bad weather

The lens that supported the overwhelming performance of World Cup champion Yukimasa Horishima

What advantage does this single yellow lens offer to skiers who bravely tackle the slopes even at night in snowy mountains or in bad weather?
Here is one answer that needs no words.

Yukimasa Horishima achieved a historic first in Japanese men's moguls history by winning the overall title at the 2025-2026 World Cup. SWANS goggles and "Night Yellow" lenses were instrumental in supporting him through the World Cup, which often features night competitions

Here are Horishima's actual comments

I've skied under the lights countless times in tough competition environments around the world, and even then, the Night Yellow lenses allowed me to ski without any problems with my vision. When looking at bumps and dips on mogul slopes, the shadows were more clearly displayed, making it easier to grasp the conditions of the snow surface. I use the Night Yellow lenses as my favorite pair of lenses in weather other than perfectly sunny conditions

In mogul skiing, athletes must judge the contours of the bumps in increments of 1/100th of a second while pushing their own speed limits, and trace the perfect line. The fact that Horishima chose this lens on the world's highest stage, and in a night skiing situation, proves its reliability as a "winning lens" that enables precise visibility

A fusion of style and functional beauty: the "HSF-261 MIPS" helmet with a front brim

HSF-261 MIPS

MIPS equipped.
Size: M, L.
Color: Matte Black, Cherry Pink, Gray, Snow White.

¥26,400

The most noteworthy feature is the "front brim," which combines design and functionality. This brim physically prevents snow from accumulating on the ventilation at the top of the goggles. This prevents obstruction of air circulation inside the goggles, thus preventing fogging. Furthermore, this brim can be attached or detached to suit your style and preference

In terms of safety, it is equipped with "Mips (Multi-directional Impact Protection System)" which disperses impacts from multiple directions to reduce damage to the brain. Furthermore, by adopting thin, lightweight inner pads that precisely fit the key areas of the head, it achieves a comfortable fit with reduced pressure. Available in four colors, the ribbed silhouette, which shines with functional beauty, has a cool finish that looks great even on snow



BRAND features

Yamamoto Kogaku was founded in Osaka in 1911 (Meiji 44) as a manufacturer of eyeglass lenses. The company applied the advanced technical expertise it has cultivated over its 110-year history to the sports scene, resulting in the creation of the "SWANS" brand of eyewear. The company has provided comfortable vision to a wide range of users, from top athletes to the general public. The company has established a solid reputation as a rare manufacturer that can handle everything from planning and development to production and sales in-house, from lens design, which requires optical expertise, to frames that maximize lens performance

The strength of a purely domestic brand is its overwhelming amount of information. Data on the heads of all Japanese people, accumulated through years of research, is fully utilized in product development to achieve an unparalleled "Japan fit." By providing goggles and helmets that fit perfectly to the faces and heads of Japanese people, the brand has earned high trust and strong support


BRAND info

SWANS

URL:https://www.swans.co.jp/

Distributed by: Yamamoto Kogaku Co., Ltd

Related articles