ARC'TERYX MUSEUM, the largest experiential event in the history of ARC'TERYX, will be held from Saturday, April 20th to Sunday, May 5th.
ARC'TERYX MUSEUM is the first brand experience event based on the brand purpose of "LEAVE IT BETTER (making the world more beautiful)."
Experience the worldview and philosophy of Canadian brands across three floors
Content introduction
Who We Are
Arc'teryx was born in Vancouver, Canada. A video installation will explain why the brand chose this location, along with footage of the beautiful and rugged Coast Mountains and the design and production base, allowing visitors to experience the brand's worldview
Product innovation
Arc'teryx has produced a large number of products over the years. From among them, three representative products have been selected. You can see the evolution of these products through materials such as illustrations and catalogs from the time of their development, as well as video
ARC'HIVES
This exhibition features over 100 valuable products from the 1990s to the present day, with the cooperation of a wide variety of owners, including mountain guides, specialist writers, general users, and Arc'teryx dealers. Each product is accompanied by a story about how it changed the owner's world
A special talk session was held on Media Preview Day. The event was attended by a stellar lineup of guests, including Darren Ritten from Arc'teryx headquarters, mountain guide Takahiro Ishizawa, and telemark skier Jin Ishibashi, who really livened up the venue.
The gear of guests Ishizawa and Ishibashi was also on display, so be sure to head over to the venue and read the stories behind their gear.
by scanning the QR code.
ReBIRD™ Program
ReBIRD™ is a system that promotes recycling through the power of design. ReBIRD™ consists of three programs: "ReCARE™" for product repair and maintenance; "ReGEAR™" (not available in Japan) that encourages product reuse; and "ReCUT™" that upcycles products that would otherwise be thrown away and turns them into new gear
In a space modeled after the ReBIRD™ counters found in some Arc'teryx stores, the ReCUT™ workshop will be held in collaboration with NewMake, a creative community that brings together companies and individuals on the theme of sustainability. Participants will be able to repurpose discarded products (those that could not be displayed in stores), focusing on jackets, into name tag work and pocket pouches
Information
ARC'TERYX MUSEUM
Saturday, April 20th, 2024 - Sunday, May 5th, 2024 (Holiday)
Opening hours: 11:00-19:00
6142HARAJUKU 6-14-2 Jingumae, Shibuya-ku, Tokyo Cranes 6142
Event website
ARC'TERYX
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