To enjoy the beautiful yet harsh natural environment.
PERMANENT UNION is a brand created by listening to the insights and wisdom of snow mountain specialists.
Nature is wonderful
What is needed to further pursue this feeling that everyone has when they are fascinated by snow-capped mountains? It's not just skiing equipment that allows us to enjoy the endlessly beautiful, yet sometimes harsh, winter nature in this way. It's also clothing that withstands the cold, doesn't restrict any movement, and lifts your spirits when you wear it
Fullmarks' original clothing brand "Permanent Union" was launched in 2013. Its concept is as follows
Be at your best when you're in the mountains
I love spending quality time in the mountains, surrounded by nature. I'm a little proud of myself for being so engrossed in this kind of fun. That's why I want to wear the best clothing that lets me be myself and enjoy the mountains to the fullest
Combining
design and functionality , and promoting reuse
Permanent Union is a brand that was born from the input of specialists such as mountain guides and ski and snowboard riders, fusing functionality for the snowy mountains with a design that can be worn comfortably in the city.
Since its launch in 2013, it has been loved by many skiers and snowboarders for its original style and high product quality. And starting this season, it has launched a new initiative called "reuse." Two representative products of this initiative are the "button-down shirt" and "side-in pocket" introduced here.
BUTTON DOWN SHIRT
Side-in pocket shirt
The classic mid-layer
"button-down shirt" and "side pocket" have evolved
Permanent Union's "Button-Down Shirt" and "Side-In Pocket" are classic mid-layer models that have been offered since the brand's inception. This item has now received two updates.
The first is the design. For the first time, the design was handled by Sami Tolppi, former designer of "FRANK DANDY," also available at Fullmarks, and currently art director and designer of his own Swedish skate shoe brand, Last Resort AB. The
button-down collar and stylish buttons on the cuffs give it an urban feel. As you can see, it's not just "fit for the city," but also stylish enough to stand out in the city. This means you'll look great even when you come down from the mountain and take off your shell.
Reuse, not sustainability
The second evolution is the new fabric. This time, the jacket uses wool fiber fabric from Keshichi, a textile brand born in Bishu, Aichi Prefecture, one of the world's leading woolen textile producing areas. This maximizes the texture of the wool and makes it extremely comfortable to wear
"Kesana" is a fabric made with a 70% wool blend using Bishu's traditional recycling technique of "wool regeneration." It is a precious reuse material that requires a lot of time and effort, as old clothes are collected, each one is cut into small pieces by hand, and only the wool is extracted and turned into thread, which is then reborn as fabric
Finally, Mr. Sakizaki of PERMANENT UNION commented, "Our idea of sustainability is not about creating sustainable products, but about making things last. Rather than creating sustainable products, it's about giving life to things that need to be made sustainable. While we think about what kind of new things we should make, we also need to think about how to prevent the "things" we've created, which have now even made it into space, from destroying the Earth as much as possible. This is a difficult problem that we have to think about even more as people who make things, but we are doing what we can, little by little. In this case, the answer was "reuse." Making use of things that would otherwise be thrown away and adding value to them."
The Japanese sense of "mottainai" (waste not, want not) has led to environmentally friendly outdoor wear
Someone's unwanted old clothes
become someone else's best piece of clothing
STEEP interviewed Mr. Sakizaki of Fullmarks about his thoughts on this product. Check out the video below