photo/ Fullmarks (Lofoten, Sweden)
A Scandinavian brand that blends style and functionality
for core skaters
The three Nordic countries of Norway, Sweden, and Finland are major bases for traditional snow sports and have had a major influence on the development of skiing and snowboarding. Terje Håkonsen, who was hailed as one of the world's best riders in the 1990s, when Burton snowboarding took the world by storm, is from Norway. Jon Olsson, who led the freeskiing scene in its early days, and Henrik Windstedt, who is still active as a Peakperformance rider, are both from Sweden. The rich natural beauty of Scandinavia has given birth to many big-name riders, and the breathtakingly beautiful fjord scenery is a symbol of this
Clothing designed to protect and perform at a high level in the harsh Scandinavian Arctic environment naturally has to be highly functional. Add to that the sophisticated style that's unique to Scandinavia, and you've got a unique functional beauty. Looking around the current freeskiing scene, you'll notice many brands, such as PeakPerformance, NORRONA, Haglöfs, and SweetProtection, favored by freeride competitors and mountain guides, and enthusiastically supported by core users. These beautiful Scandinavian brands, backed by functionality, have established an overwhelming presence in the freeskiing world
Haglöfs | Haglöfs 
■ From Sweden Founded Brand Founded / 1914
Haglofs is a traditional Nordic brand with a history spanning over 100 years since its founding in 1914. It began by making backpacks. While Haglofs' bags remain hugely popular, the company began producing an apparel line in 1985. Adopting the "LESS IS MORE" philosophy of coexisting with nature, the company continues to create eco-friendly products based on minimalist designs. Their products are trusted by top athletes and mountain guides on the front lines
, the VASSI GTX PRO JACKET MEN & VASSI GTX PRO PANT MEN,
uses Gore-Tex Pro.
VASSI GTX PRO PAN MEN 101,200 yen / S - L / 2 colors in total
This is Haglöfs' top-of-the-line model, designed for riding in the harsh natural environments of the backcountry and in heavy snow. Made with Gore-Tex Pro for excellent waterproof and breathable performance, the large ventilation system also helps regulate body temperature and combat sweating in harsh conditions. The chest pocket has a goggle wiper, and the pockets are positioned so they won't get in the way of your harness—just a few examples of the attention to detail that goes into this jacket
Recommended for freeriding:
ELATION GTX PARKA MEN & ELATION GTX PANT MEN
ELATION GTX PANT MEN 46,750 yen / S-L / 2 colors
It has a two-layer construction using Gore-Tex. Its light and soft texture conforms to the body and allows for easy movement. The fabric is 70 denier thick, so there is no need to worry about durability. The slightly longer length also provides excellent heat retention. While ensuring basic functionality, this garment was designed with the active freeskier in mind. Another attractive feature is that the silhouette is also suitable for everyday use around town
HOUDINI | Houdini
■ From Sweden Brand founded: 1993
Considered a pioneer in the development of fleece materials in Scandinavia, HOUDINI has always pursued innovative technology and materials since its founding. While their products are highly functional, they are all made from recycled materials. Furthermore, they are a robust brand with a policy of truly sustainable manufacturing, allowing worn clothing to be recycled again. They uphold minimalism and adhere to simple beauty. Their Scandinavian stylishness is well expressed in their simple designs and silhouettes
Enjoy sustainable wear in both the mountains and the city with this two-way
Leeward Jacket & Angular Pants
ANGULAR PANTS 55,000 yen / XS-XXL / 2 colors available
This sustainable model is made from 70% recycled polyester and can be recycled after use. The fabric is smooth and comfortable to wear. It's also waterproof and breathable, making it safe for use in the mountains. The calm, chic design also makes the jacket perfect for everyday use around town. It's a versatile piece that reduces the amount of luggage you need to bring on a ski trip
The D JACKET & PURPOSE PANT is your essential companion on the mountain.
PURPOSE PANTS 60,500 yen / XS-XXL / 4 colors available 55,000 yen / XS-XXL / 4 colors available
This durable, completely waterproof and windproof outer shell is an essential partner for mountain activities. With a water resistance of 20,000mm and a breathability of 15,000g/m² for 24 hours, its functionality is undeniable. To enhance performance in the mountains, a unique fitting system is used, and the garment is sewn using three-dimensional cutting based on this system, ensuring a perfect fit. You'll feel a sense of unity as the garment smoothly follows your movements
KLATTERMUSEN | Klattermusen
■ From Sweden Brand founded: 1975
Although it has only recently arrived in Japan, Klättermusen is a popular outdoor brand in Europe. It originated in Åre, the largest snow resort in Scandinavia. It supports outdoor activities, mainly in the mountains, throughout the year. Athletes actually use the products in the field, and incorporate their ideas for ease of use into their products. There is something truly outstanding about the way they create their products, utilizing their unique techniques from cutting patterns to the finest details
The DRAUPNER JACKET & VIDAR SALOPETTE are the ultimate winter mountain gear.
VIDAR SALOPETTE 99,000 yen / XS-XL / 1 color available
This multi-functional model was designed for use in harsh polar regions. You can see the texture of these pants from the photo, but they're made with a sturdy fabric that's durable enough to withstand even minor impacts. They're also made with Cutan, a unique waterproof and breathable material with excellent stretch, making them soft and easy to move in
BRAGE2.0 JACKET & BRAGE2.0 SALOPETTE are touring models for backcountry use.
BRAGE2.0 SALOPETTE 88,000 yen / XS-XL / 3 colors available
the DRAUPNER JACKET and VIDAR SALOPETTE models, this jacket uses KLATTERMUSEN's signature Cutan membrane (waterproof and breathable material). It's equipped with features perfect for backcountry use, such as a powder skirt, snow gaiters, a large hood, and ventilation, but its versatile design also makes it suitable for a variety of situations.
NORRONA | Norrona 
■ From Norway Brand founded: 1929
The company's roots date back to when Norwegian outdoor enthusiast Jørgen Jørgensen began making highly functional outdoor products that could withstand Norway's harsh natural environment. Based on the brand philosophy of "pursuing the best technology and delivering products that deliver ultimate performance," the company develops functional clothing and gear that can withstand the harsh natural environment of the Arctic Circle. Cherishing its tradition of craftsmanship, all prototyping, design, sewing, cutting, and other processes are still done by hand at the company's headquarters
The TAMOK GORE-TEX PRO JACKET and TAMOK GORE-TEX PRO BIB feature a longer length and a generous silhouette.
TAMOK GORE-TEX PRO BIB 81,400 yen / S - XL / 3 colors in total
This model is popular among freeskiers for its relaxed silhouette. The bib pants are 200 denier thick, making them highly durable and able to withstand the various shocks and weather conditions you might encounter in outdoor activities. They're also highly functional, with side zippers that double as ventilation to prevent snow from getting in and plenty of pockets
The TROLLVEGGEN GORE-TEX PRO JACKET and TROLLVEGGEN GORE-TEX PRO BIB are high-performance models designed for heavy use in harsh natural environments.
TROLLVEGGEN GORE-TEX PRO BIB 81,400 yen / S-XL / 1 color
This tough alpine wear is designed for heavy use in harsh environments. It is the most durable item in the NORRONA lineup. It features ergonomic cutting and a reduced number of seams, allowing for stress-free, free movement. The number of exposed parts has been reduced to reduce the risk of mountain accidents.
*The blue color of the TROLLVEGGEN GORE-TEX PRO JACKET on the left of the photo will be discontinued in 21SS.
The brand's signature top-of-the-line model,
the LOFOTEN GORE-TEX PRO JACKET & LOFOTEN GORE-TEX PRO PANTS
LOFOTEN GORE-TEX PRO PANTS 81,400 yen / S-XXL / 5 colors available
This top-of-the-line model is made with Gore-Tex Pro, part of the LOFOTEN series, which has become the face of the brand and has garnered overwhelming support. Its superior durability is maximized while still maintaining excellent glide performance and breathability, as you would expect from a top-of-the-line model. This premium piece embodies the spirit of Nordic craftsmanship, with meticulous attention paid not only to the materials but also to the finest details
◆ by STEEP NORRONA Latest Models & Catalog | Brand Introduction
Peak Performance
■ From Sweden Brand founded: 1986
PeakPerformance was born from the idea of "why isn't there clothing with excellent functionality and a simple, cool design?" and "real clothing for real skiers." Based on the philosophy of "clothing that will help you perform at your best," the brand has repeatedly developed and tested in collaboration with professional skiers. The hot topic for the 2021 season is the newly released SHIELDER R&D JACKET. It is highly functional and packed with the latest technology, yet it stands out for its manufacturing that matches the needs of the times, such as by using recycled materials that are considerate of the natural environment
VERTICAL PRO JACKET & VERTICAL PRO JACKET PANTS are the face of the brand and are extremely popular.
VERTICAL PRO JACKET PANTS 94,600 yen / S-XXL / 2 colors
The hugely popular VERTICAL PRO JACKET is now available in new red and gray colors this season. Crafted with Gore-Tex Pro fabric, it comes standard with high specifications and is packed with all the essential features you need for freeriding. The large mask covers nearly half of your face, and the distinctively designed hood brim provides perfect protection from wind and snow
The Alpine Jacket and Alpine Jacket Pants are the go-to models for any situation.
ALPINE JACKET PANTS 81,400 yen / S-XXL / 3 colors
This popular model from the brand is perfect for a wide range of activities, from backcountry skiing to on-piste skiing. The lining is made with Gore-Tex C-Knit Backer for breathability and stretch. The jacket's waist is draped for unrestricted movement when skiing or hiking uphill. It's a versatile piece for any occasion
Visually appealing geometric design
GRAVITY JACKET & GRAVITY JACKET PANTS
GRAVITY JACKET PANTS 74,800 yen / S-XL / 4 colors
This model features a bold pattern that stands out even on the slopes. It uses Gore-Tex. The large blocks and the purposefully placed waterproof zippers express the strength that is characteristic of freeriding. There are large ventilation holes on both sides. The elbows are draped, making this a garment that combines high quality and design
New this season:
SHIELDER R&D JACKET & SHIELDER R&D JACKETPANTS
SHIELDER R&D JACKETPANTS 79,200 yen / S-L / 2 colors available
This high-spec model is new for the 2021 season. It uses Gore-Tex Pro, which has the highest level of breathability. It is the ultimate garment worn by brand-supported riders when participating in freeride competitions. The pants are longer in length and have a small bib at the top to prevent snow from getting in. This is a truly exceptional piece of clothing, developed in collaboration with athletes
◆ by STEEP PeakPerformance Latest Models & Catalog | Brand Introduction
Sweet Protection
■ From Norway Brand founded: 2000
Sweet Protection was founded in 2000 in Trysil, a small village surrounded by the deep forests of eastern Norway. Founded by a group of young friends who loved skateboarding and other action sports, Sweet Protection began with helmets. They have expanded their product line to include helmets, eyewear, and technical wear, providing support gear to protect the safety of action sports enthusiasts and help top athletes push their limits. As the popularity of their helmets has grown, the brand's recognition and reputation has also skyrocketed. Sweet Protection is now one of the most talked-about and dynamic brands
CRUSADER X GORE-TEX JACKET & CRUSADER X GORE-TEX BIB PANTS are made with durable fabric.
colors CRUSADER
The three-layer construction using Gore-Tex provides excellent weather resistance and breathability. Both the jacket and pants are made with a thick 75 denier fabric. In keeping with Sweet Protection's policy, the jacket is strong enough to withstand minor impacts and protect your hands. The cut and stitching are designed to fit your body, allowing for excellent freedom of movement. This garment is packed with features to help you enjoy freeriding aggressively with peace of mind
2117 | Twenty One Seventeen
■ From Sweden Brand founded: 2003
Since its founding in 2003, the brand has expanded mainly to European ski resorts and is now available in 18 countries, including Japan. Its products are tough enough to withstand the harsh Scandinavian climate, yet relatively reasonably priced, attracting a wide fan base from entry-level skiers to serious freeriders. The brand's proactive use of environmentally friendly recycled fabrics also clearly demonstrates its message
KVILLE SKI JACKET & KVILLE SKI PANT made with environmentally friendly recycled fabric
KVILLE SKI PANT 55,000 yen/S~XL/1 color
This three-layer garment is made with a focus on using recycled materials. It uses ripstop fabric, which is soft to the touch and highly durable. It won't wear out easily even with heavy use. It has large ventilation under the arms, removable snow gaiters, and an adjustable neck. The suspenders are removable, and the pants have sturdy edge guards. It's incredibly light and easy to move in! Freeski riders who use it highly recommend it
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