NORRØNA was born from the desire to create products that deliver stable performance in any environment. For the 2021 season, their flagship model, Lofoten, has undergone a full model change
A brand icon , completely redesigned
Within the brand, the Lofoten category excels in functionality, such as breathability and durability, and is suited to a variety of mountain activities, from hiking to heli-skiing. The 2021 products have undergone a complete redesign to pursue even higher functionality.
Changes have been made to small parts such as the beacon pocket, and the Gore-Tex material in each product has been renewed, with a major overhaul of the fabric thickness. Also new for the 2021 series is the introduction of Gore-Tex Pro Plus.
Right) Lofoten Gore-Tex Pro Pants S-XXL | Available in 4 colors | ¥74,000 + tax
This has become a brand icon for skiers and snowboardersCompared to the previous model, the fabric has been changed to Gore-Tex, which has better breathability and moisture permeabilityThe fabric has been increased in thickness, resulting in a more durable and comfortable garment
The newly added long front zipper not only promotes ventilation when opened, but also allows quick access to the beacon.
The pants also feature new fabric and edge guard materials. In addition, a cutting pattern has been adopted that reduces the number of joints between fabrics.This has resulted in an evolution into a highly durable garment while also improving ease of movement
Right) Lofoten Gore-Tex Pants S-XXL | 4 colors available | ¥59,000 + tax
The jacket is made with lightweight, breathable 40-denier GORE-TEX 3-layer fabric. The lining uses the RGR Interlock Backer, developed in collaboration with GORE-TEX, for a soft feel and improved weather resistance.
The pants have a slightly slimmer silhouette than the "Pro" pants mentioned above. Careful consideration has been given to the details, such as large mesh ventilation zippers on the sides and snap buttons at the hem that adjust the fit and prevent the hem from dragging.
New Anorak InsulationThis anorak features Primaloft Gold insulation coated with aerogel, the world's lightest insulation, for increased warmth while reducing weight. The outer layer is made of durable, windproof, and water-repellent ripstop nylon Cordura, with GORE-TEX 2L reinforcement on the shoulders, lower torso, and cuffs. Its relaxed fit allows it to be worn over a shell
Why NORRØNA creates high-performance products
In 1929, Norwegian outdoor enthusiast Jørgen Jørgensen began manufacturing durable outdoor gear, seeking products that could withstand the harsh, unforgiving Norwegian natural environment.
Jørgen established the Norrona brand's philosophy of "pursuing the best technology and delivering products that deliver ultimate performance" and launched his manufacturing business. This philosophy remains firmly entrenched even today, 90 years after the company's founding.
All products are tested by professionals, including skiers, guides, and climbers, in the world's mountains. Only those products that meet their standards are released, the company believes, in order to earn the respect of outdoor enthusiasts worldwide.
NORRØNA's snowwear products are broadly divided into four categories. Each category is named after a place in Norway, and each category has a lineup of activities that are suited to the characteristics of that region
lofoten = BIG MOUNTAIN FREERIDE
tamok = BACKCOUNTRY FREERIDE
lyngen = SKI TOURING
trollveggen = WORKWEAR FOR THE MOUNTAIN / ALPINE CLIMING
Let's take a look at the categories other than lofoten.
<tamok>Perfect for deep powder days
This collection is inspired by Tamok, a powder area in northern Norway. Tamok is a mysterious powder area with a 30km-long valley in the city of Ballsfjord in northern Norway. Boasting abundant snowfall, it has attracted attention in recent years as a popular destination for snowbums.
It has excellent functionality to withstand the intense movements of backcountry and freeriding, as well as the harsh climate of northern Norway
tamok Gore-Tex Pro Bib S-XL | All 4 colors | 74,000 yen + tax
The jacket has a relaxed
The bib pants are versatile enough to be worn on powder days and into early spring. The entire garment is sewn from thick 200-denier fabric for durability. The side zippers function as ventilation with mesh to prevent snow from entering, while the left zipper can be opened all the way to the top of the bib. This eliminates the awkwardness of putting on and taking off bib pants.
<lyngen>Action-oriented wear
The Lyngen Alps, located in Tromsø County in northeastern Norway, is a rugged mountain range known as a mecca for mountain ski touring. Several large glaciers cover the fields, attracting climbers and hikers in the summer.
This magnificent landscape inspired the Lyngen concept of ski mountaineering: ascending the alpine mountains and skiing down from the peaks in lightweight gear.
The Lyngen lineup
ski touring and trekking .
<trollveggen>A more durable garment
The "trollveggen" alpine climbing series, named after Norway's famed 1000m-class north wall, Trollveggen, supports climbers in the most challenging environments and boasts the brand's highest level of durability and functionality.
In 1979, three Norwegian climbers wore "trollveggen" jackets when they made the first ascent of the Trollveggen Swedish Route in the depths of winter, spending two weeks on the route. Since then, this clothing has continued to be the choice of cutting-edge alpinists, beloved not only for demanding climbing fields but also for big mountain climbing and everyday workwear.
This jacket offers exceptional durability .
Feature Topics for the 2020-21 season
Lofoten introduces the new Plus, with even more functionality
Right) Lofoten Gore-Tex Pro Plus Pants S-XL | 3 colors available | 95,000 yen + tax
This is the most durable and breathable jacket in NORRØNA's entire lineup. The three ventilation vents, one at the front zipper parallel to the main zipper, one at the armpits, and one at the back of the upper arms, create airflow and instantly release heat from the inside. The front bench has a Velcro opening for quick access to the beacon
Lofoten Gore-Tex Pro Anorak Limited Edition New Model
This anorak-style jacket uses a Gore-Tex Pro membrane for superior durability. The long silhouette protects the buttocks and prevents deep powder from getting inside the jacket. The unique design of the zippers extending from
See the full NORRONA lineup here:
http://www.full-marks.com/norrona/