FW (FW) is a new brand that first arrived in Japan in 2019. Its highly functional clothing is designed for use in the Alps, but also has a design that makes it suitable for everyday wear in the city
The birth of FW and the concept behind its products
Olivier Gouby, FW's brand manager, was born and raised at the foot of Mont Blanc in France. He has worked for outdoor brands for over 20 years and launched FW based on that experience.
FW is designed based on his lifestyle concept of "a life where the city and nature are seamlessly connected." The clothing is designed with a simple look based on earth tones so that mountain wear can also be worn in the city, and is packed with hidden convenience features.
Snowwear lineup
The clothing lineup is simply divided into three categories
"CATALYST" filled with Primaloft insulation,
"MANIFEST" shell type, and
"ROOT" suitable for everyday wear.
<CATALYST>Padded freestyle model
combines the style of freestyle skiing with high-level technology , creating a lineup that is both fashionable and functional. By using long jackets and colors not found in other brands, the brand has created an image of skiwear that has never been seen before.
CATALYST 2L PANT-WPS XS-XXL | All 4 colors | 39,000 yen
The jacket is filled with Primaloft Black Insulation Eco, which has excellent heat retention, for outstanding warmth. The jacket has a large pocket on the front, and a pocket on the back that is just the right size for storing a music player
<MANIFEST>Simple design packed with a variety of functions
The manifesto isThis flagship model is designed for backcountry enthusiasts to deliver maximum performance regardless of weather or location
You can choose from two types: 3-layer and 2-layer structure depending on the application
Also, starting this season, a "TOUR" category has been added to the 3-layer type, and items are being developed for users who prefer backcountry skiing. As FW advocates minimalism, the appearance is very simple, but Olivier's work is featured throughout each productofThe series is packed with ideas and represents the brand's true essence
MANIFEST TOUR 3L BIB-WPS XS-XXL | 2 colors | ¥54,000
This season's new TOUR model is made with highly stretchable fabric and enhanced waterproof and breathable properties to enable movement in even harsher environments. This line represents the brand, combining functionality and design at a high level
<ROOT>Utility wear that can be used in a wide range of snowy mountains
The roots of fashionable design. The designs incorporate the characteristics of products that have influenced the brand in the past. In terms of functionality, the waterproof and breathable material is perfect
This three-layer jacket is made of waterproof and breathable material and features a high collar that covers your mouth. It's perfect for both mountain and city use , with zippered side pockets designed to be easily accessed by trouser pockets. The cuffs are adjustable with Velcro, making it both stylish and functional.
In the video below, a representative from the home country introduces the brand concept and recommended products
For the full FW product lineup, please visit
https://fwapparel.com/