Current season products and outlet products available
Hakuba is a popular destination for skiers from both within Japan and overseas during the snow season. Patagonia Hakuba opened in 2013. Its exterior combines the atmosphere of a Japanese house with that of mountain architecture, and the large glass windows let in plenty of sunlight, offering views of the Northern Alps
The store offers current season products and outlet products, as well as information on the attractions of Hakuba's unique fields and activities, and seasonal information on the region
Initiatives for a sustainable future for local communities
At Patagonia Hakuba, staff members enjoy not only skiing and snowboarding but also being out in the fields throughout the year, and they work together with local residents to think about the future of a sustainable local community that is connected to snow
"Skiing, of course, but the joy and value of experiencing the best moments using your own body and judgment in nature, which changes its appearance from time to time, is something that cannot be found anywhere else. We hope to share the feelings of those moments with our customers and help them prepare for them, and to increase the number of enthusiasts," is the message from Manager Hatano
[BRANDS]
Patagonia, Hestra, Kashiwax
[Events and campaigns]
You might find some bargains among the previous season's outlet products, as well as items exclusive to the Hakuba store, such as pint cups and tenugui towels
[Other outdoor activities we focus on]
Trekking, trail running, MTB, fly fishing, climbing... Please ask our staff for information on fields near Hakuba
Profile
Signboard Staff: Sho Fukaya
Born in Hokkaido in 1982. From a young age, he played competitive ice hockey and devoted his free time to the free-spirited sport of skiing. After graduating from university, he wandered around Canada to ski. After returning to Japan, he worked at the Patagonia Kanda store while also embarking on adventures climbing mountains with friends, topographical maps in hand. He moved to Hakuba in 2013 and has also been working at Locus Guide Service since 2019
<Message> its
the area around the slopes is suffering from a lack of snow, and skiers are taking action to protect the winter. While pursuing the ultimate "fun" myself, I want to think about the future of skiing together with people who love skiing and snowy mountains. By continuing to do what you love and interacting with people who love the same fields, you will love them even more. It would be great if I could help with that cycle.
Information
| address | 6389-1 Kitajo, Hakuba Village, Kitaazumi District, Nagano Prefecture |
| telephone number | 0261-72-7570 |
| Business days | (Business hours) 11:00-18:00 / (Closed) None |
| Web | https://www.patagonia.jp/ |
| Social Media |
