
Practical gear and information only available from Niseko locals
Niseko is the mecca of powder snow. TOYRU is located in a fantastic location near the Grand Hirafu Ski Resort slopes, just a minute or two's walk from the gondola station. A
warm and welcoming log cabin is the landmark, and TOYRU is a shop dedicated to helping you enjoy powder snow and backcountry skiing.
Located in the prime skiing area of Niseko, TOYRU boasts a reliable selection of practical products and up-to-date information on gear and the ski field. Rather than simply owning the equipment, we aim to provide the joy of using it.
The shop offers a full selection of gear and goods for enjoying powder snow and backcountry skiing. We offer equipment tailored to what skiers want to do, along with live advice from a Niseko local.
It's very convenient, as you can get what you need even after you've arrived in Niseko.


We only stock products that we are confident in and can recommend
We sell a carefully selected selection of ski, telemark, and backcountry gear. We have a particularly wide selection of Vectorglide skis, Patagonia clothing, and Hestra gloves
[Trends in products handled]
Powder/BC 70%, Tour 30%
[BRANDS]
Vectorglide, Patagonia, Hestra, Black Diamond, Smith, Pock, Marker, Scarpa, Osprey, Smartwool, and others

[Services and "something" unique to our store]
They also offer backcountry guides. Guides who are experts on Niseko's mountains will take you to the best spots depending on the conditions that day!
They also offer Vector Glide test skis. Why not try out these high-quality skis, which are rarely available, on Niseko's snow? They also offer tours and lessons, and rent telemark skis.

This "Hike up!! BC" is a highly functional hat for backcountry skiing, a TOYRU original from Niseko's handmade hat shop, Mad Hatter Niseko. It's packed with features perfect for backcountry skiing, such as a sun-blocking brim that's extremely effective when wearing sunglasses in the snow, flaps to protect your ears from the cold, a snug fit, and a fleece lining for the head that provides the necessary warmth yet is thin enough to be worn under a helmet without feeling uncomfortable, allowing you to concentrate on your skiing. TOYRU owner Takanashi personally requested the perfect hat for skiing, and after repeated improvements, it has arrived in its current form! Be sure to bring it along with you on your backcountry adventures!
*You can order by email to TOYRU. niseko@toyru.com
[Other outdoor activities we focus on]
In the summer, sea kayaking tours are held on the Shakotan Peninsula. The beautiful ocean of the Shakotan Peninsula is breathtaking. It has the same appeal as Niseko's powder snow!
Profile

Owner: Takanashi Jo
At the age of 20, he was captivated by the powder snow of Niseko and moved there. He has competed in telemark ski races, including the World Championships. He has skied in Alaska and mountains around the world and has appeared in many photographs and videos. He gained experience as an outdoor guide and is now a backcountry guide. He opened his current shop in 2003
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We hope you enjoy Niseko's amazing powder snow! Please feel free to stop by when you come to ski in Niseko! We also serve delicious coffee. If you want to try powder, backcountry skiing, or telemark skiing, be sure to visit us!
Information
| address | Niseko Hirafu 1-3-1-8, Kutchan-cho, Abuta-gun, Hokkaido |
| telephone number | 0136-21-4055 |
| Business days | (Business hours) 12:00-20:00 (Saturdays, Sundays, and holidays 8:30-20:00) / (Closed) Open daily in winter |
| niseko@toyru.com | |
| Web | http://www.toyru.com |
| Social Media |
*The information listed is current as of June 2023




