January 10th: The second movie is released!
Hokkaido Road Trip - Part 2
Let's ski down Japan's snowy mountains! Project launched
The arrival of a cold wave in mid-December brought heavy snowfall across mountain areas, kicking off the 2020-21 season in excellent conditions. As the year comes to an end, most ski resorts across the country have opened. There's a lot of interest in how skiers and snowboarders will navigate this season, as well as what will happen to the snow industry, and how the first season amid the COVID-19 pandemic will play out
It was against this backdrop that Burton launched the "Let's Ski Japan" campaign. Burton launched the project with this message in mind, hoping to encourage more people to enjoy Japan's charming snow-capped mountains
"The 2020-2021 winter season has started off with plenty of snowfall. However, it has also been hit hard by COVID-19. With the inbound tourism that has thrived in Japan's snowy mountains in recent years now out of reach, Burton has launched the 'Ski Japan' project to encourage snowboarders to visit resorts. We will be sharing a variety of information along with the
'Ski Japan' message to help snowboarders of all levels, categories, frequency, ages and genders rediscover the appeal of Japan's snowy mountains and enjoy fun and safe snowboarding while taking proper COVID-19 precautions."
#SnowboardJapanBurton.com
/SnowboardNihon
This winter, Burton will be releasing a variety of content, including resort movies shot in various locations, photo contests, and various promotions
The Burton.com/SnowboardNihon website will feature videos shot in Japan this season, a user-participation photo contest, and a variety of resort-related information. A quick look at the site will reveal exciting new schedules and information on standby. The
videos feature a wide variety of themes, including a Hokkaido road trip, a Burton store staff report on their day off, a day trip from Tokyo, and a fun tree run in Western Japan. The videos are packed with interesting
content that will pique anyone's interest, videos that highlight the ease and convenience of the experience to inspire people to take action themselves, and videos that are unexpected and moving, all with a clear aim to "ignite the desire to go snowboarding."
The first movie,
"Hokkaido Road Trip Part 1," was released today, Monday, December 28th.
Burton