January 10: The second movie is released!
Hokkaido Road Trip — Part 2
Let's ski a lot of snowy mountains in Japan! Project activation
With the arrival of a cold wave in mid-December, there was a lot of snow in various parts of the mountainous area, and the 2020-21 season started in good conditions. At the end of the year, most of the ski resorts across the country have opened. There is a great deal of interest in how skiers and snowboarders will move this season, and what will happen to the snow industry, as well as how the first season of COVID-19 will go.
Under such circumstances, Burton started a campaign called "Let's skate Japan". Burton launched the project with this message so that more people can enjoy the attractive snowy mountains of Japan.
“The 2020-2021 winter season has started off blessed with snowfall, but at the same time, it is also a season that is greatly affected by COVID-19. , Burton has launched a project to encourage snowboarders to visit resorts: Let's Glide Japan.
Regardless of level, category, frequency, age or gender, snowboarders will reaffirm the charm of Japan's snowy mountains and enjoy snowboarding safely while being fully prepared for COVID-19. We will send out various information together with
# Let's slide Japan
Burton.com/SnowboardNihon
This winter, Burton will send out a wide variety of content, including resort movies shot in various places, photo contests, and various promotions.
Burton.com/SnowboardNihon site will feature movies filmed in Japan this season, user-participation photo contests, and various resort-related information.
When I looked at the site, I was excited to see that the schedule was one after another and the information was on standby. The themes of the movie are varied and ingenious, such as a Hokkaido road trip, a Burton store staff holiday report, a day trip from Tokyo, and a tree run to enjoy in western Japan.
Interesting content that everyone will be interested in, content that appeals to the simplicity and convenience of taking action that you can do yourself, content that makes you feel unexpected and moves your heart, etc. The aim of igniting the fire is really clear.
The first movie
"Hokkaido Road Trip Part 1" was released today, December 28th (Monday).
