This year, the La Niña phenomenon has finally ended, and El Niño has arrived, bringing record-breaking heat... This summer, it looks like we'll be relying on our comfortable T-shirts more than ever. And if you're going to wear a T-shirt, you want one that lifts your spirits and is your favorite. So, our editorial team has picked out T-shirts from the 2023-2024 season collection that are related to snowy mountains and are offered by brands in the snow industry. Find your favorite T-shirt to help you get through this heat together
INDEX
BOGEN
Speaking of ski T-shirts, "BOGEN" is the best. We want to convey the fun of skiing without explanation.
When talking about ski T-shirts, it's impossible to leave out "BOGEN." BOGEN T-shirts have a slightly thick, heavy feel, yet are incredibly comfortable against the skin. They have a neat look that makes them seem like formal T-shirts for going out. In addition to the material, the designs have an indescribable spice to them, and the high quality has earned them many passionate fans. The owner's desire to "convey the fun of skiing without explaining it" is evident in his creations, which are fun to look at
This piece is based on the motif of a fantastical night skiing scene. The same graphic is also available in red/orange. The night skiing scene skillfully expresses the feeling of a fantasy-like, somewhat nostalgic, unique world unfolding as cocktail rays illuminate the crisp, cool air.
Size: S, M, L, XL Color: Black Material: 100% cotton ¥14,300
SECURITY NETWORK(BROKEN)
The SECURITY NETWORK depicted is the familiar thing you see hanging on the side of ski resort courses. A net is attached to the left chest, signaling that off-course skiing is prohibited. The smaller one has already been passed through, showing signs of someone having passed through it, adding a touch of humor.
Sizes: S, M, L, XL Color: Black Material: 100% Cotton ￥10,450
BOOTS
The long-selling BOOTS TEE. It features the words "Different Boots for Different people" and a variety of line drawings of boots. The fabric is BOGEN's standard, thick dry cotton, making it very eye-catching.
Size: S, M, L Color: Black Material: 100% cotton ¥8,800
SKI LIFE SPORT
"SKI LIFE" was BOGEN's first product when it was founded in 2011, and is a traditional masterpiece that symbolizes the BOGEN message. You could say it's been reborn using synthetic fabric. "I've been thinking for a long time about how to get rid of the crisp feel of synthetic fabrics, and I've finally succeeded," says the owner. The look is quite different from cotton items, and the old-fashioned feel it exudes is stylish. The ribbing on the collar, sleeves, and hem is a nice accent.
Sizes: S, M, L Color: white, navy Material: 100% polyester ¥8,800
chisk
Chisato Sasada, who also participated in the FWQ Challenger, has personally developed a T-shirt and matching bags and smartphone cases.
Chisato Sasada is a freerider who mainly competes in freeride competitions. She became fascinated with the world of freeriding after staying at Chamingo Lodge in Hakuba, run by freeskiing couple Takuma Oike and his wife Tomosue, who are POW ambassadors. She is also a member of the POW Japan secretariat and is working on climate change issues
These original goods are what Sasada Chisato has developed on her own. She prints images of the Hakuba mountain scenery that she sees on bags, T-shirts, and smartphone cases. Using a service that allows her to sell without holding inventory, and taking care to avoid wasteful production, she quietly develops her products with the hope that people will incorporate the moving moments she encounters while skiing and traveling into their daily lives. She also has cotton shoulder bags, drawstring pouches, and smartphone cases with the same print, so you'll want to have matching sets.
This print features snapshots taken at Goryu Ski Resort at the start of the 2022-2023 season. Made from 100% organic cotton at 5.3 oz, it's just the right thickness, soft to the touch, and stretchy for a comfortable fit. It's currently on sale, dropping from ¥4,270 to ¥3,275!
Material: 100% organic cotton, 5.3 oz. Sizes: S, M, L, XL, XXL
￥4,370
horizon
"Between Earth & Sky" Like between the earth and the sky... Make snowboarding more of a culture!
Since 2003, horizon has been producing works by snowboarders and artists who have been practicing extreme yet peaceful, natural, and spiritual snowboarding. "Between Earth & Sky" horizon is a mystical place where the sun rises and sets, determining the beginning of morning and the beginning of night, and it is a space where you can feel the greatness of the Earth, its rotation, and even the flow of the universe. The brand operates with the hope of "making snowboarding more of a culture, and spreading its philosophy of love and peace throughout the world."
Navy (left) Mixed Navy (right)
logo 23
This item celebrates its 20th anniversary and features the original painted logo, which is still preserved to this day. The Super Heavy Weight is a super thick 10.2 oz., ensuring durability. The Mixed Navy is a thin, soft 4.4 oz. fabric, made from a blend of 38% cotton, 38% polyester, and 24% rayon
Size: Navy S, M, L, XL, XXL, XXXL | Mixed Navy XS, S, M, L, XL Color: Navy/Mixed Navy Material: Navy/100% Cotton | Mixed Navy/38% Cotton, 38% Polyester, 24% Rayon ¥6,050
Escape @degarashi
Escape by Degarashi, who has been a regular artist for horizon since 2014. Who is trying to escape with a board? There are three types: the 100% cotton Basic Cotton Tee, the blended Tri-brend Tee, and the Long Sleeve Tee. Each type is made with a different thickness of fabric
Long Sleeve T <5.6oz> Size XS,S,M,L,XL Color: Stonegrain Material: 100% Cotton ¥7,480
Tri-brend T <4.4oz> Sizes: XS, S, M, L, XL Color: ❹ Mixed Beige ❺ Mixed Salami Material: 38% Cotton, 38% Polyester, 24% Rayon ¥6,050
HUNGERKNOCK ORIGINALS
A Hakuba-based brand with the concept of "comfortable and uplifting to wear"
"HUNGERKNOCK ORIGINALS" is a brand from Hakuba with the concept of creating products that are "comfortable to wear and uplifting." The distinctive feature of their designs is the classical expression of characters with backgrounds. Their unique worldview and style are very unique and message-driven, and have the power to make you want to wear them. Designer Kenta Matsui, who used to be a cross-country skier, designs with the hope that his work will be useful to the skiing industry, something he loves. He is spreading his message through collaborations with the Nagano Ski Federation and SALOMON
The appealing American pop graphic message is, "Let's go skiing!" The 100% cotton fabric is comfortable and won't get wrinkled
Sizes: XS, S, M, L, XL Color: White, Black Material: 100% Cotton, ¥4,730
Florist Tee /WHITE
The motif, "Uncle Banfly," works part-time at Floral Design Studio MIKI&CO. during his summer training break. The design has a modern feel, with an SDGs vibe
A must-have for ICELANTIC fans, with apparel available exclusively through the web store
"Return to Nature...Let's go back to nature." ICELANTIC is an ever-evolving brand that creates and disseminates its own unique culture in Japan. Since its founding, the graphics of artist Travis Parr have become a symbol of ICELANTIC with their unique worldview. From the 2022-2023 season, apparel has been sold exclusively through the online store. Most of the items, including base layers, hoodies, and t-shirts, are made with carefully selected materials, such as organic cotton
A classic, super soft logo tee made from 100% eco-friendly cotton. Available in Heather Black, Heather Navy, and Heather Olive
size: S,M,L,XLMaterial : 100% Cotton ￥3,500
OFIB
OFIB is a creative brand that covers lifestyles with a focus on apparel.
An apparel brand based in Ina, Nagano Prefecture, which has been operating since 2010 under the concept of "Our Future Is Bright." They primarily produce and sell apparel, as well as produce events. Recently, they have also been supporting promising athletes, artists, and creators
Made in the USA from 6.5oz 100% cotton, this item has a thick, sturdy texture. The bright lantern graphic is a symbol of OFIB's "Our Future Is Bright" brand motif
size: S, M, L, XL, XXL color: Black Material: 100% cotton ¥5,200
PERMANENT UNION
Be at your best when you're in the mountains, but when you come down from the mountains, be yourself in the city too.
Permanent Union is Fullmarks' original clothing brand, launched in 2013 with the concept of "Be Awesome In The Mountain - Be the best when you're in the mountains." Based on the opinions of mountain guides, skiers, and snowboarders, the brand offers products that combine functionality suitable for snowy mountains with designs that can be worn comfortably in the city
It features the words "Beautiful Ordinary Life" and a PU logo on the shoulder for a unique accent. This classic T-shirt will fit in with any sport or everyday life
This special item was designed by Toyoda of Palm Graphics. It features a logo created for Permanent Union and the character "bon" (bon meaning "ordinary"), which represents Permanent Union's belief that snowy mountains are not something out of the ordinary, but something that is part of everyday life, printed in Toyoda's style.
Sizes: XS, S, M, L, XL Color: Black, White Material: 100% cotton ¥8,140
Nagano Prefecture Ski Federation
Check out the graphics of the new collaboration T-shirt with the popular Hungerknock originals here
With the aim of "promoting snow sports from Nagano," the Nagano Ski Federation is planning and selling original goods as part of a series of initiatives to develop and strengthen athletes and revitalize skiing. In particular, the collaboration T-shirts with the popular Hakuba-based apparel brand "Hungerknock originals" have been extremely popular since their launch. A new item added to the lineup is the " Skiing LOGO Tee ."
This is a continuation of the same item introduced last summer. The fabric is sturdy yet soft and comfortable against the skin. The adorable bear graphic is especially popular with women
Sizes: S, M, L, XL Color: Ivory/Charcoal Black Material: 100% Cotton ¥4,400
SPUR/s
SPUR/s is a brand created by beginner skier Fuka Nemoto. The casual design of the ski gear motif is stylish.
Nemoto Fuka was an alpine racer until college, then switched to basic skiing and has demonstrated her skills in the All Japan Technical Championships. She is also an ambassador for Able Hakuba Goryu, and as part of her "I want to make ski girls popular" initiative, she created this brand with the desire to make ski goods easily accessible. The designs are designed to be suitable for both men and women, and can be worn not only at the ski resort but also in town. In addition to T-shirts, there is also a wide selection of accessories such as bags and smartphone cases, so be sure to find something you like
A simple design that retains the feel of skiing but can also be worn in the city. Available in a wide range of sizes and colors, it's recommended to coordinate with your family or friends.
Sizes: S-XXXL, GSL (Ladies), 90-160 (Kids) Color: White (19 colors in total) Material: 100% cotton ¥3,784
Ski Baby (Big Silhouette T-shirt)
The "Ski Baby" design was born from the idea of a ski mom.
Sizes: S, M, L, XL. Color: Heather Gray (5 colors available). Material: 100% cotton, made with "STAY-FRESH-COTTON" material with antibacterial and deodorizing properties.
￥4,730
Teton Gravity Research
From the ultra-powerful online shop of TGR, a diversified company that has surpassed the realm of legend.
Its roots date back to 1995, when the Johns brothers (Steve and Todd) founded Teton Gravity Research (TGR), a film company based in Jackson Hole, Wyoming, USA, home to the famous Teton Mountains. The youngest brother, Jeremy Johns, is a professional snowboarder who founded POW. Legendary Film Company, which has captured cutting-edge action sports like skiing, snowboarding, climbing, and surfing, has grown over the years into a major corporation that "does everything." It has attracted a passionate fan base, and its online shop sells products like hotcakes
Nostalgic retro graphics on the back. It has a vintage poster vibe.
Size: SM-XXL Color: Gray, Black Available in 2 colors Material: 60% cotton + 40% polyester $34.95
'96 Badge Tee
As part of its sustainability efforts, TGR has introduced a model made from recycled materials to its T-shirt lineup. This completely recycled item is made from a 50% recycled cotton and 50% polyester blend. The traditional graphics highlight TGR's sustainable message
LINE founder Jason Levinthal's "J Skis" is looking for fellow ski and T-shirt lovers
"J SKis" is a company that "does what I want," founded by Jason Levinthal, founder of LINE, who has been a leader in the freeskiing world for over 20 years. He values communication with users and proactively develops and proposes any item that users want. Jason is a die-hard T-shirt lover who wears T-shirts all year round, so naturally, the T-shirt lineup is extensive. In Japan, the brand is sold by Ski Bum Shokai in Hakuba. In 2023, a pro shop opened in Jason's hometown of Burlington. It also has a bar, and has been featured on TV as a hot spot for promoting cross-cultural exchange between skiers and snowboarders
A collaboration T-shirt with THE ALLPLAY "ANCIENT ASTRONAUTS" model (skis) that connects with the universe. Click here
Size: S, M Material: 5.3 oz 100% polyester pre-shrunk jersey ¥6,490
JUST SKIING TEE
"It's just skiing" is a favorite phrase of our founder Jason. It conveys the message that skiing is the best! "It's just skiing (what else is there?)"
Size: S, M, L, XL Color: Black Material: Cotton + Polyester ¥5280
SKI THE EAST
"SKI THE EAST" is an indie brand that expresses the passion of street-style skiers who work hard on the East Coast of the United States, a place that is by no means blessed with snow or mountains. It is characterized by a smart and tasteful line drawing style, and its subdued style is popular among adults, but also among experts, making it popular among middle-aged and older people. In Japan, it is sold by Ski Bum Shokai. SKI THE EAST, which originated in Vermont, is actually good friends with J SKI, a Vermont native. In 2023, they opened a pro shop in downtown Vermont in collaboration with "J SKI."
This T-shirt is perfect for ski bums who want to climb higher on foot. It's comfortable, tagless, and made from a ring-spun 60% cotton/40% polyester blend that feels smooth against the skin
Size: S, M, L Color: Charcoal Material: 60% cotton + 40% polyester ¥4620
LINE
LINE T-shirts make a statement without even mentioning their roots in street fashion
LINE is an iconic freeride brand that you can't help but find if you trace the roots of street-style freeskiing. Since its founding in the late 1990s, the brand has been fusing inline skating and skiing, and is closer to the street than any other ski brand. Therefore, they also specialize in casual apparel, with a very extensive lineup
The simple design, with the word LINE written in fine print and placed on your chest, is elegant and stylish
Size: S, M, L Color: charcoal, black, white Material: 100% cotton ¥5280
FULL SPEED TEE
The fresh green logo stands out against the black background. The length is a little long, so you'll want to wear it loosely. It would also be good as home wear
Size: S, M, L Color: Black Material: 100% Cotton ¥5,280
POW
POW's signature T-shirts are made with environmentally friendly materials and manufacturing processes.
POW is engaged in a variety of activities to protect natural environments from the climate crisis, including building alliances and raising awareness about climate change issues, as well as working to realize a carbon-free society. Their original T-shirts are part of this effort. The body of the shirt is made with EarthPositive® products from Continental Clothing, which are thoroughly environmentally friendly from raw materials to manufacturing processes . Even though it's a simple T-shirt, it sends a strong message. Any skater who supports sustainability should have one.
Continental Clothing's EarthPositive® products are made entirely from organic cotton sourced in India, and every step of the manufacturing process, from harvesting and processing to manufacturing and distribution, is carried out in an environmentally and socially conscious manner. A truly sustainable piece.
Sizes: XS, S, M, L, XL Color: Navy/White Material: 100% organic cotton Price: 4000 yen
Clev Sports
Original T-shirt from Pro Shop Creve Sports, a gathering place for skiers in Echigo Yuzawa
Creve Sports, with its yellow crab motif, is an outdoor shop located inside the Echigo Yuzawa Station Visitor Center in Niigata Prefecture. While stocking a wide variety of everyday items and general merchandise, they also stock ski and snowboard equipment all year round. With a mission of "increasing the number of skiers and snowboarders in all we do," they operate in a variety of areas, including a shop, tuning services, athlete training and fitness gym, and a cafe. They also provide local information on enjoying Yuzawa. Check out Creve's original T-shirts here
The caption reads "KEEP WHITE SAVE OUR SNOW," which could be interpreted as a message against climate change, along with a realistic graphic of a polar bear skier. The neck rib is double-stitched for durability. The slightly nostalgic feel is stylish
