Supporting the excitement of the campaign with the collaboration of STEEP x POW
"Protect Our Winters (POW) Japan" is thinking about what the snow community can do to protect natural fields from the crisis of climate change, and is working on educational activities and network building for a decarbonized society.
In December 2023, we launched the Sustainable Resort Alliance (SRA), which connects snow resorts aiming to operate sustainably with companies and individual skiers and snowboarders. At STEEP, we support this movement, and in collaboration with POW, we have been introducing the environmental initiatives of SRA member ski resorts in a series under the framework of ``Thinking about the future of snow'' called ``THINK SNOW''.Did you take a look? .
“Keep skiing on green ski resorts” one-click support campaign
At POW, we have been holding a campaign with the hope of ``Let's support ski resorts to become green ski resorts by working towards decarbonization and sustainability!'' However, the campaign ended at the end of March. The results have now been made public. I'm sure there were many users among STEEP readers who participated in the campaign. (Thank you very much for your cooperation!)
April 22nd is Earth Day, a day to think about the global environment.
On this day, I would like to share the results of POW's "Support Green Ski Resorts" campaign with STEEP users.
The following is from POW's official website.
■Campaign period: December 7, 2023 - March 31, 2024
■Number of campaign participants: 2,615 people
In this campaign, which we asked everyone to do throughout the season, we collected 2,615 voices of support for the ski resort!
We would like to express our sincere gratitude to everyone who participated in the campaign and to everyone who cooperated with the implementation of the campaign at partners, shops, events, etc. across the country. As skiers and snowboarders, it is our responsibility to have fun and play, and to make our voices heard so that playgrounds are greener has more power than we can imagine.
We are currently sharing the campaign results and making proposals to join the Sustainable Resort Alliance (SRA) for ski resorts that have received feedback from everyone.
We hope that your voice will encourage more resorts across the country to join SRA and aim to become "green ski resorts" together. https://protectourwinters.jp/sra_campaignreport/
Ranking of ski resorts you want to support based on the voting results
Introducing some of the rankings of ``ski resorts you want to support sustainability'' across the country, gathered from the campaign vote.
In addition, results by prefecture are also published on the results report page of the official website
Green (sustainable) initiatives that we would like ski resorts to take on ”
When asked about sustainable initiatives for ski resorts, the most common user response was ``switching to renewable energy sources.'' Because ski resorts are large-scale facilities, the amount of electricity consumed by lifts, snow machines, ski centers, restaurants, etc. is on a mega scale. If it were to be operated using renewable energy, it would certainly be the biggest action. Another good thing is that it is easy to understand for general users.
Furthermore, the fact that many users spoke about reducing food loss and disposable materials shows the high level of awareness among each user. Unlike switching electricity, reducing food loss and disposable materials is something that even individual users can contribute to. Do not leave food left behind at the ski resort, and avoid bringing in disposable items as much as possible. I would like to collect many small actions and make them into a big action.
It also shows that there are many sustainable initiatives that ski resorts can take. When you go to a ski resort from now on, be curious to see how many of these efforts are being put into practice.
In addition, the results report page on the official website includes multiple comments from users who participated in this campaign. Please check it out.
Spring Snow Riding Session & Gomi Heroi Event
April 24th (Wednesday) 10:00~13:00 @ Nozawa Onsen Ski Resort
At Nozawa Onsen Ski Resort, a ski resort that is a member of POW JAPAN's Sustainable Resort Alliance, a riding session and mountain clean event will be held on April 24th, mainly planned by Nozawa locals and POW ambassadors Yukiko Kono and Kenji Kono. It will be held on (Wednesday).
This event will not only be about picking up trash, but will also include a riding session starting at 10:00. In addition to the two POW ambassadors Yukiko Kono and Kenji Kono from Nozawa, there may also be guest participation from other ambassadors. Even in late April, there is still plenty of snow left in the Yamabiko area at the top of the slope, making it a pleasant place to enjoy spring skiing and snowboarding.
Let's have fun skating together and express our gratitude for the season by picking up trash.
Anyone can participate! Participation is free! (Lift tickets are at your own expense) Part-time participation is OK! is. Let's gather in front of Nagasaka Gondola Yamabiko Sancho Station on Wednesday, April 24th at 10:00!
Wednesday, April 24, 2024 10:00-13:00
Venue: Nozawa Onsen Ski Resort
Meeting and Dissolution: In front of Nagasaka Gondola Yamabiko Summit Station
[Schedule]
10:00~11:00 Skating session
11:15~12:45 Garbage heroi
12:45~13:00 After sorting and collecting, take a group photo and disband
◆Official website
Nozawa Onsen Ski Resort: https://nozawaski.com/
Information POW JAPAN
◆Official website: https://protectourwinters.jp/
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