ATOMIC – Latest Models & Catalogs | Brand Introduction –

'22-23 Featured Topics for Brands and Lineups

110 cm and 90 cm have been added to "BENT CHETLER" to expand the BENT family!

BENT 110 |D=133-110-124mm (180cm)|L=172, 180, 188cm|R=18m (180cm)|W=1,750g (180cm)|¥106,590

ATOMIC's free ski collection will be further enhanced in the 2022-23 season. "BENT CHETLER" has so far only been available in two sizes, 100mm and 120mm, but in the 2022-23 season, a highly versatile size of 110mm in the middle has appeared. In addition, 90mm and slim width are added, and the lineup will be 4, and it will be developed in the form of the vent family. The biggest selling point of the 2022-23 season is that it is now possible to choose any thickness according to the style of the slipper, while displaying graphics designed by Benchetler in oil painting.

The features of "BENT CHETLER" are that it is surprisingly light, and that the ski itself is light and extremely soft, with a rocker shape in the top and tail and a vent in the center. As a result, it lifts up a lot from the top, and it is attractive that you can get a lot of carving elements while taking a lot of contact with the snow in a bent state.

Let the ATOMIC staff teach you in the video

Graphic change for the classic "BACKLAND"

BACKLAND 100|D=129.5-100-120mm (180cm)|L=164, 172, 180, 188cm|R=19.2m (180cm)|W= 1,380g (180cm)|¥92,290

The "BACKLAND" series, which can be said to be an icon of the ATOMIC freeride system that has gained popularity in long runs, is closer to the backcountry system. It is well known as a favorite model of professional skier Tsuyoshi Kodama. The head part is all Horizon Tech, with a center width of 117 mm to 78 mm, set up to respond to detailed applications. In the 2022-23 season, the graphics have been changed while the lineup and functionality remain the same.

If the weight of the ski is reduced with the assumption that it will be used for climbing, the quality of the ski itself will be compromised, so it is difficult to strike that balance. It is made with this in mind, so it is attractive that it is lightweight but does not lose its smoothness. Around 117mm is made with deep powder in mind, so I want to use it according to the mountain and high season.

The 100mm, which was released last year, is highly versatile and can be used in a variety of situations. Tsuyoshi Kodama also uses 100mm, 107mm, and 117mm, and the 100mm is the most recommended.

Let the ATOMIC staff teach you in the video

BACKLAND100

The super popular "HAWX series" is even more comfortable and functional!

HAWX ULTRA 130S GW
SIZE: 24/24.5-30/30.5cm
LAST/FIT: 98mm Narrow Last
WEIGHT: 1,810g (26/26.5)
¥92,290

In addition, ATOMIC is overwhelmingly supported by the " Hawx Ultra " series of boots. The 21-22 season features a revolutionary MIMIC liner, complete with MIMIC inner technology for complete customization.

And in the 2022-23 season, all three types of the "HAWX Series", Ultra, Prime and Magnum, are lighter. In addition to the hard outer shell, the Mimic liner itself can be thermoformed in an oven and thermoformed to create a perfect fit at a high level.

The last width of Ultra is 98mm, and Prime is 100mm, which is the most popular. The Magnum is 102 mm and is so comfortable that it is easier to wear while standing. For the 2022-23 season, all shells have memory fit, and the inner itself has been updated to a liner that can be thermoformed, further accelerating the pursuit of the ultimate fit. The ever-popular Hawkx Ultra , plus new levels of comfort and unparalleled hold.


Skier: Takeshi Kodama Photo: Hirosi Suganuma

BRAND features

Since its founding in Austria in 1955, this long-established brand has set numerous records in the world's alpine competition scene. In addition to racing, he also demonstrates his abilities in the field of free skiing with his high technical skills. Even in Japan, top riders such as Tsuyoshi Kodama, Ayana Onozuka, Yu Sasaki, and Gen Sasaki use it regularly, so you can see the high performance that corresponds from big mountain to freeride competition scene. The directional "BACKLAND" series, which is lightweight but highly maneuverable, can handle a wide range of conditions from powder to hard burn, and the "BENT CHETLER" is a twin rocker type big fat, which is also very popular.


BRAND INFO

ATOMIC

URL: https://atomicsnow.jp/

Handling / Amer Sports Japan Co., Ltd.


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