BOA® Fit System - Latest Models & Catalog | Brand Introduction -

'25-26 Brand's featured and lineup topics

BOA has been adopted into 10 brands in its third year

The 2023-24 season was the BOA® fit system used for the alpine ski boots. BOA is now in its third season since its appearance in the sensational ski scene, but in its first year, it has been adopted by four brands: K2, SALOMON, ATOIMIC and FISHER. In the current 24-25 season, six brands are now available, with new NORDICA and TECNICA added.

In just two seasons, BOA has made a huge presence, and has received high praise from athletes and users who use it for its comfort and fit. Considering this background, it may be a very natural progression, but it has been announced that
DALBELLO, HEAD, ROSSIGNOL and LANGE will also be added next season, and that the company will be expanding into a total of 10 brands The BOA exhibition booth at this JSB exhibition was also lighter than doubled the space compared to last year, making it an outstanding appeal.

Looking closely at the photo, there are multiple boots with two BOA dials displayed there. Yes, that's the leading topic of the snow industry during the 25-26 season.

Dual dial BOA® boots from 6 brands

During the 2025-26 season, "dual dial BOA® boots" featuring two BOA dials will be released from six of the 10 brands that use BOA. K2, SALOMON, ATOMIC, NORDICA, HEAD, DALBELLO.

When the BOA® Fit System launched ski boots, it took about five years to develop after 700 tests and compared to existing buckle-type boots, the pressure applied to the top of the foot has been reduced by 13%, and the ability to adjust the size in millimeters makes it even more comfortable to fit and the force generation rate at turn start has been improved by 10%.

In other words, it has been proven that performance has been improved while providing better comfort, but what kind of changes will occur in performance by installing the BOA dial not only in the lower shell but also in the upper shell, not just in the lower shell.

Dual BOA Technology

This is what it says on the official BOA website.

Dual-Dialed BOA® Fit System works together on the boot shell and top cuff to wrap around the foot and shin, providing a uniform fit, reducing pressure points on the instep, and also secure the heel to the heel pocket to eliminate unnecessary movement. BOA®-equipped ski boots offer up to 6% more power transfer from boot to skis, and up to 10% more stability and control during turns.　　

To expand your imagination, try watching this video as well.

These are the main points.

DIALED IN
Both the two dials can be finely adjusted, not only tightening them, but also loosening them by turning the dial in the reverse direction. It's very convenient to be able to accommodate both directions. It provides a precision fit for each zone of the lower and upper.

LOCKED IN
Tighten it with a special lace (a special wire with extremely strong strength) to wrap around the entire foot for a fit. The precise fit adjustment allows for excellent heel hold, providing better power transfer, stability and control.

CONFIDENT
boots wrap around your feet in a balanced way, and are designed to ensure the best performance with effective power transfer from the start of the turn with confidence.

In addition to the basic structure with two BOA dials, the position of the dial, the angle of the lace, and the shape of the shell vary depending on the manufacturer. Each has designed a design that brings out the performance they want to achieve. If you look closely, you can see the difference and it's quite interesting.

The left is K2's "CORTEX 140 ZONAL BOA" and the right is DALBELLO's "VEROCE SPACE". The length of the parts where the shells overlap and the way the laces are crawled are also different.

There are also a variety of target users. For example, the "CORTEX 140 ZONAL BOA" announced by K2 was developed with the aim of racing and other competition scenes. It has already been released in Airy and can still be purchased as of February 2025, so some players are already using it.

At the 5th All Japan Masters Skiing Technology Championship held from January 31st to February 2nd, 2025, a player wearing the "CORTEX 140 ZONAL BOA" suddenly won the championship, making a hot topic. We can't take our eyes off the future success of dual BOAs.

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View BOA official website

BRAND features

Born in Colorado, USA in 2001. Founder Gary Hammerslag, who loves snowboarding and surfing, applies his knowledge and experience from his previous work in the medical device field to how to tighten boots, dramatically improving fit and performance. I discovered the possibility. After numerous development tests, the BOA® Fit System was born. K2 and Vans, two companies that share Gary's passion, have teamed up to sell the world's first snowboard boots equipped with BOA.

After that, it was installed in shoes for cycling, trail running, golf, and other sports, expanding the market share of each sports shoe. In 2011, it was also adopted for the shells and innerwear of AT ski boots. Japan boasts an overwhelming share of the market for golf shoes. The company currently has its headquarters and laboratory located in Denver, Colorado, USA, but also has offices in Austria, Japan, South Korea, and China.