SMITH – Latest Models & Catalog | Brand Introduction –
'25-26 Brand Spotlight and Lineup Topics
"Preview" next-generation goggles that combine new standards of visibility and comfort
Preview | Fatigue Green (8 models)
Lens: Photochromic Red Mirror (light-adjusting)
¥41,800
These goggles inherit the proprietary "Bird Eye Vision" technology featured in the previous 4DMAG series. The downward-curving lens structure expands the downward field of view by approximately 25%. This is because the frame is not reflected in the lower part of the field of view when the goggles are worn, ensuring a more natural and wider field of view. In addition, they also feature the 5x anti-fog performance that was well-received in the MAG series. This maintains clear vision even during long ski runs or in humid conditions. The goggles are also compatible with glasses, making them comfortable for those who wear glasses
The lenses have a unique curve that is neither flat nor spherical, resulting in a fresh and sophisticated design despite the full frame. The lightweight and flexible frame structure also makes them highly rated for their comfortable fit to the face. They offer three major appealing features: a wide field of view, anti-fogging, and compatibility with glasses, yet are priced in the mid-range at just under 30,000 yen (excluding tax). With an excellent balance of performance, design, and price, these goggles are a must-have this season
The fully redesigned Vantage 2 is back
The Vantage, a long-selling helmet since its introduction in 2012, has finally undergone a full model change for the 2025-26 season. The Vantage 2 has undergone significant evolution in both design and functionality
Vantage 2
Color: Matte Chalk (all 3 colors) Size: US M-XL
¥58,300
The biggest improvement is the redesign of SMITH's proprietary impact-absorbing material, Koroyd. By revising the head impact zone and optimizing panel placement, safety has been further improved. Ventilation performance has also been greatly improved. A total of 40 ventilation holes have been placed to ensure smoother airflow. This reduces internal stuffiness and maintains comfort even when hiking uphill or riding in spring snow
The Fidlock magnetic buckle allows for easy one-handed operation, even with gloves on. The BOA® FS360 fit system provides a secure 360-degree fit that wraps around your head, reducing stress even when worn for extended periods
This bike is packed with updates that will satisfy even long-time Vantage users. It is a high-end model that combines safety, comfort, and operability at a high level, and is truly the culmination of SMITH's technology
The Descend, a successor to the popular Mission model, was released for the 2025-2026 season. It is an all-around helmet that can be used for both skiing and snowboarding, combining lightness, comfort, and high safety
Descend
Color: Matte Slate / Black (5 colors in total) Size: ASIA SL
¥31,350
The helmet features lightweight, durable in-mold construction. SMITH's proprietary shock-absorbing material, Koroyd, is placed in the impact zone, providing high protection despite its compact size. The lineup also includes an Asia Fit model tailored to Asian head shapes. It offers a superior fit and comfortable fit, reducing stress even during long rides
Despite being in the mid-range price range, it offers a good balance of all the elements required of a helmet, including fit, lightness, durability, and safety. It is one of the new classics that can be recommended not only for beginner and intermediate riders, but also as a second helmet for advanced riders looking for a lightweight and reliable model
SMITH began in the 1960s when Dr. Bob Smith, an orthodontist and powder skier, created the world's first double lens to eliminate fogging in the lenses of his ski goggles. For over 60 years since its founding, the company has consistently released innovative products through thorough technological development aimed at "fog-free lenses" and "clear vision." Its history is also a history of the pursuit of technology
Starting with double lenses, regulator systems, turbofan systems, and lens interchangeable systems, technologies that have now become standard were originally developed by SMITH. Based on these technologies and athlete feedback, SMITH is striving to improve the functionality of not only goggles but also helmets and sunglasses.
In its home country of the USA, SMITH is a top eyewear brand supported in a variety of outdoor activities, including snowboarding, mountain biking, fishing, and surfing. In Japan, under license from SMITH USA, the basic designs are made in the USA, with fittings tailored to Japanese customers, and sunglasses are planned and partially produced in Japan.
