SMITH - Latest Models & Catalog | Brand Introduction -
'25-26 Brand's featured and lineup topics
"Preview" next-generation goggles that combine new standard visual performance and comfort
Preview | Fatigue Green (8 models in total)
Lens: Photochromic Red Mirror (Dimming)
¥41,800
It inherits the original technology "Bird Eye Vision" that was installed in the previous 4DMAG series. The downward curved structure of the lens expands the downward vision by approximately 25%. This is because the frame does not appear under the bottom of the field of vision when wearing goggles. It is designed to ensure a more natural and broader view. It also has 5 times the anti-fog performance, which was popular in the MAG series. Keeps your vision clear even in long periods of skiing or high humidity conditions. It is also a model that is compatible with glasses, and is designed to be comfortable for eyeglass users.
The lens has a unique curve that is neither flat nor spherical, and yet has a fresh and sophisticated design despite its full frame. The lightweight and flexible frame structure also gives it a high-priced fit to the face. It has three major attractions: wide field of vision, less cloudy, and compatible with glasses, but the price is set to a mid-range range of around 30,000 yen excluding tax. These goggles are popular this season, with excellent balance in performance, design and price.
"Vantage 2" reappears with a full model change
The Vantage, which has been popular as a long-selling helmet since its release in 2012, has finally undergone a full model change for the 2025-26 season. As the "Vantage 2", it has undergone a major evolution in both design and functionality.
Vantage 2
Color: Matte Chalk (3 colors in total) Size: US M-XL
¥58,300
The biggest evolution point is the redesign of SMITH's unique shock-absorbing material "Koroyd." Safety has been further improved by reviewing the impact zone of the head and optimizing the panel layout. The ventilation performance has also improved dramatically. A total of 40 ventilation holes are arranged to ensure smoother airflow. It reduces internal locking and maintains comfort even when hiking or riding on spring snow.
The magnetic buckle "Fidlock" is used for attaching and detaching. You can operate it smoothly with one hand even while wearing gloves. The BOA® FS360 fit system also provides a secure fit from 360°, enveloping your head. It doesn't feel stressful even when worn for long periods of time.
This is packed with updates that will satisfy users who have been using Vantage for many years. This high-end model combines safety, comfort and operability at a high level, making it the culmination of SMITH's technology.
The Descend has been newly released for the 25-26 season, as the successor to the popular model "Mission." This is an all-around helmet that can be used for both ski and snowboarding, combining lightness, comfort and high safety.
Descend
Color: Matte Slate / Black (5 colors in total) Size: ASIA SL
¥31,350
The structure uses lightweight and durable in-mold construction. SMITH's unique shock-absorbing material "Koroyd" is placed in the impact zone, achieving high protection performance despite its compact size. Additionally, we have a lineup of Asia Fit models tailored to the shape of Asian heads. It provides a higher fit and a comfortable fit, making it less likely to feel stressed even when riding for long periods of time.
Despite the price range in the middle range, it is attractive that it has a balanced balance of all the elements required of a helmet: fit, lightness, durability, and safety. This is one of the new classics, and can be recommended as a second helmet for beginners and intermediate players, as well as advanced players looking for a lightweight and reliable model.
SMITH began in the 1960s when Dr. Bob Smith, an orthodontist and powder-loving skier, made his own "world's first double lens" to help relieve the fog of the lenses of his ski goggles. For over 60 years since its founding, we have consistently developed thorough technology to "non-fog lenses" and "seem well" and have released innovative products. That history is also the history of pursuing technology.
Beginning with a double lens, a regulator system and a turbo fan system.
Technologies such as the lens exchange system, which have now become standards, were originally developed by SMITH. Based on such technology and feedback from athletes, we are striving to improve the functionality of not only goggles but also helmets and sunglasses. In its home country USA, it is a top brand of eyewear that has been supported not only on snow but also in various outdoor scenes such as MTB, fishing, and surfing. In Japan, under the license of SMITH USA, the basic design is done in the USA, fitting tuning for Japanese people, and sunglasses are planned and partially produced in Japan.
