SMITH – Latest Models & Catalogs | Brand Introduction –
2023-2024 Featured brands and line-up topics
Maze/Allure update model "Method" debut!
Method Matte Oyuki X Smith
equipped with KOROYD equipped with Mips
Size: Small 55-59cm Medium 59-63cm Large 63-67cm *Sizes vary by color ¥29,150
Speaking of SMITH, "Maze"! Maze, which is overwhelmingly supported by free skiers and snowboarders, is a work that can be said to be an icon model of SMITH. While maintaining the cool street taste, the technology has evolved further, and a new model called "Method" was produced for the 2023-24 season.
The biggest weapon is the installation of colloid [KOROYD], which absorbs shocks amazingly with the latest honeycomb structure developed from aerospace engineering technology. The protection is further enhanced by the in-mold structure that incorporates this colloid. And of course, MIPS is also installed, so safety is the best. In addition, the outstanding fit and lightness of the Japan Fit, which supports the popularity of Maze, has been further updated.
The AirEvac ventilation system makes the inside of the helmet comfortable, and the earbuds are removable, so it can be used from the coldest winter season to the spring season. There are 8 colors to choose from, and there are plenty of colors to choose from. Freeride, backcountry to slopes, maybe even street? Versatility is guaranteed everywhere.
A collaboration model with THE NORTH FACE appears in the "Squad XL" and "Squad" lines!
Squad XL Smith x TNF – Jess Kimura ¥35,200
In the 2023-2024 season, collaboration models with THE NORTH FACE, which have been developed in the MAG series so far, will appear in "Squad XL" and "Squad". The photo above is a large size flat lens model Squad XL with a particularly wide field of view. With a thick strap, you can play with the design and have plenty of personality. The Squad is a simple and compact model that is especially popular with the younger generation. All of them have shifted to a more affordable price range, which is great news for THE NORTH FACE fans.
The technology is equipped with SMITH's proprietary "ChomaPop Technology" that allows you to clearly see objects by controlling the areas where the wavelengths of the three primary colors of light, red, green, and blue, overlap to express vivid colors. The quality that can be handled is also perfect. In addition, two chromapop lenses are standard equipment, and the THE NORTH FACE bag is included, which is a great deal.
High-end sunglasses for the "Pursuit" backcountry are here!
Pursuit Matte Black
CP Glacier Photochromic Copper Blue Mirror (dimming) , with clear spare lens , with case , with strap retainer ¥48,400
In the 2023-24 season, the high-end model "Pursuit" for backcountry use will debut. Equipped with photochromic lenses that change even in low temperature environments, anti-fog processing, nose guards that protect the nose from sunburn and storms in high altitude mountains, and side shields with a magnet system.
The lens is a 5-base flat lens with a wide field of view that matches Japanese eyes. Two types of nose rubber with different thicknesses and a variable nose piece provide a comfortable fit. Compatible with eyeglasses, photochromic lenses are available in three colors: blue, red, and gold, and a clear spare lens is also included.
In the 1960s, Dr. Bob Smith, an orthodontist and a skier who loved powder, created the world's first double lens to eliminate the fogging of his ski goggle lenses. In the more than 60 years since its founding, the company has consistently pursued thorough technical development aimed at "lenses that do not fog up" and "clear vision," and has released innovative products. Its history is also the history of the pursuit of technology.
Beginning with a double lens, a regulator system and a turbo fan system.
Technologies such as the lens exchange system, which have now become standards, were originally developed by SMITH. Based on such technology and feedback from athletes, we are striving to improve the functionality of not only goggles but also helmets and sunglasses. In its home country USA, it is a top brand of eyewear that has been supported not only on snow but also in various outdoor scenes such as MTB, fishing, and surfing. In Japan, under the license of SMITH USA, the basic design is done in the USA, fitting tuning for Japanese people, and sunglasses are planned and partially produced in Japan.
