Topics from the brands and product lineup for 2026-2027
Introducing the Stash XL, a new generation standard inheriting the DNA of the flagship model!
Stash XL Raw ReNU Undyed
Lens: Pro Photochromic Blue Mirror [Pro Photochromic] ¥35,200
The "Squad XL," a symbol of the brand's top-of-the-line flat lenses and a highly popular choice, has been updated with the "Stash XL," featuring even more cutting-edge technology. By further widening the vertical lens width, the visibility of downwards and the feet is dramatically improved, resulting in a more open and unobstructed riding experience. Furthermore, the newly adopted Responsive Fit 2.0 system allows the frame to flexibly conform to the contours of the face, maintaining a comfortable fit even during long periods of hard use. Another notable feature is the evolution to accommodate eyeglasses, a feature requested by many users. This is a masterpiece from the brand that elevates style, functionality, and comfort to the highest level, making it a perfect fit for all users.
Spherical x Flat. Introducing the new hybrid goggles "Shakedown"!
Shakedown Cherry Lacquer Phases
Lens：CP Sun Platinum Mirror Yellow ¥29,150
Regardless of your riding style, the new "Shakedown" is a noteworthy model that SMITH proposes as a new option
Its most distinctive feature is the hybrid hemispherical (compound) lens, which combines the distortion-free view of a spherical lens with the panoramic field of view of a flat lens. While maintaining a classic and sophisticated full-frame design, it ensures a wide field of view that eliminates blind spots to the left and right. Style and functionality are seamlessly harmonized. Furthermore, the newly designed thin strap allows for smooth size adjustment and is less likely to interfere even when routed under a helmet. This is a noteworthy model that we would like to propose as a new option, regardless of riding style
The new "Method Pro" has been redesigned to fit the head shape of Japanese people
Method Pro Matte Black Spray , lightweight in-mold construction , MIPS technology , Aerocore construction using Koroyd material , 8 ventilation holes.
Color: Matte Slate / Black (5 colors in total) Size: ASIA SL ¥37,950
The "Method Pro," based on SMITH's iconic and popular "Method" model, has been further updated. A notable feature is the adoption of the Round Contour Shell, redesigned to fit the head shape of Japanese people. This allows for a more compact overall mold size, resulting in a sleek silhouette. Ample internal space is maintained, creating a high level of fit that gently envelops the entire head. Lightweight, comfortable fit, sophisticated design, and everyday usability are all seamlessly integrated. This is SMITH's next-generation all-around model, which they proudly present.
SMITH began in the 1960s when Dr. Bob Smith, an orthodontist and powder skier, created the world's first double lens to eliminate fogging in the lenses of his ski goggles. For over 60 years since its founding, the company has consistently released innovative products through thorough technological development aimed at "fog-free lenses" and "clear vision." Its history is also a history of the pursuit of technology
Starting with double lenses, and continuing with regulator systems and turbo fan systems, many technologies that are now considered standard, such as interchangeable lens systems, were originally developed by SMITH. Based on this technology and feedback from athletes, they are striving to improve the functionality of not only goggles but also helmets and sunglasses.
In the USA, it is a top eyewear brand that has been supported in a variety of outdoor scenes, including snow sports, mountain biking, fishing, and surfing. In Japan, under license from SMITH USA, the basic designs are made in the USA, the fitting is tuned for Japanese people, and the sunglasses are planned and partially produced in Japan.
