White Blossom's roots
Whiteblossome was founded in 2023 at the foot of Mount Hakkoda in Aomori Prefecture. Based on the concept of "making time spent in the snowy mountains more free and more enjoyable," they develop items for riders who love the snowy mountains
The brand name "Whiteblossome" has two meanings: "White" and "Blossom." "White" represents a blank and innocent state, free from fixed directions or styles. "Blossom," on the other hand, embodies the wish that people will expand their own individuality and potential and blossom. The official website has the following message:
The ultimate basic, designed for a variety of situations.
Using "White" as a canvas, unconstrained by style or color, riders, producers, and users involved can freely paint their own styles from here.
Developed from a rider's perspective, these items combine design and functionality, supporting comfortable riding for everyone from beginners to advanced riders. Committed to Japan-made products from design to production, they pursue products that combine high quality and reliability. Their unique designs, inspired by the nature of snow-covered mountains and snowboarding culture, stand out on the slopes
Furthermore, Whiteblossome's approach is also characteristic of enriching the snowboarding lifestyle itself, not just the enjoyment of riding, but also the time spent with friends and the creation of memories on the snowy mountains
Topics from 26-27 Brands and Their Lineups
The most popular choice among freestyle snowboarders at the test ride event! "Brillian Bara"
Brillian Bara
Size：136.6/140.6/144.6/148.6/150.6/152.6/156.6
¥104,500
The "Brillian Bara" is a popular model in Whiteblossome's lineup, highly favored by freestyle snowboarders. Its greatest appeal lies in its exceptional maneuverability, which can be felt the moment you step on it. It feels as familiar as a board that has been used for many years, making it easy for even first-time riders to perform the movements they want
This season, the sidecut has been updated down to the millimeter to improve handling at low speeds. It also provides nimble maneuverability in ground tricks where board control is essential. The uniquely designed "Dancing Camber" reduces the risk of catching an edge while providing smoother support for actions such as presses, nollies, and ollies. It makes it easier to express your style and further enhances the perfection of your tricks
Furthermore, it exhibits sharp carving performance during turns and offers a high level of stability during freeriding. Its all-around performance, which makes it enjoyable for everything from freestyle tricks to cruising on the slopes, is another feature not to be overlooked
The "Brillian Bara" seamlessly blends ease of use with high performance, making it a board that caters to everyone from beginners looking to step up their freestyle tricks to advanced riders pursuing their own style. Its ease of riding is so addictive that once you experience it, you won't want to go back
The "Brillian" is a tough, professional twin fin board for mastering freestyle and jibbing
Brillian
Size: 148/151/153/156
¥104,500
The "Brillian" is a serious twin-tip model developed for riders who pursue freestyle riding, primarily in parks and jibs. While it requires solid handling skills, it responds precisely to the rider's movements and delivers high performance
In addition to the traditional camber shape, the newly adopted "Style V" carbon this season delivers high rebound performance and stable board control. It exhibits sharp rebound force during ollies and nollies, allowing riders to precisely execute their intended movements
Furthermore, the slightly wider waist design provides excellent stability on rails and boxes, and when combined with the "HSG Base," it enhances the sharpness of turns. By firmly absorbing the impact of landings, it suppresses fluttering even at high speeds, enabling a confident ride even during high-speed freeriding and on kickers
However, the appeal of the Brillian isn't limited to its park performance. Its excellent balance of responsiveness and maneuverability makes it a highly refined freestyle board for enjoying the entire slope. Its sharp turning performance and camber-specific edge grip will also deliver high performance on groomed runs
This is the perfect board for riders who want to enjoy park riding, jibbing, and freeriding all at a high level
"SWING" - A leading super freerider who cuts through the snow surface and soars through deep snow
SWING
Size: 149/154/158
¥118,800
The "Swing," a super freeride model, captivated both carving enthusiasts and powder freaks at the test ride event. Its greatest feature is its superior buoyancy performance thanks to its carefully calculated tapered shape. In deep powder, the nose naturally lifts, resulting in a light and agile ride that feels like gliding across the snow surface. Smooth turns are possible even in deep snow, giving riders an unprecedented sense of freedom
On groomed slopes, it exhibits excellent edge grip, allowing for stable turns even during high-speed carving. The board remains stable even at high speeds, enabling precise tracing of the intended line, providing high satisfaction for riders who want to fully enjoy freeriding
To make it even more fun to ride, it features the "Spring 4 Core," which adds a soft flex, resilience, and rebound. With reliable edge grip, it excels at carving while providing a pop and light riding experience. It offers versatility to enjoy all kinds of terrain, from groomed slopes to tree runs and backcountry, exhibiting high maneuverability and stability
The original graphic design of "Swing" evokes the pure playfulness and excitement felt in childhood. It will be a reliable companion for riders who want to pursue the joy of riding and freely explore all kinds of terrain
"HASSEN" - The ultimate powder and carving remedy for mastering complex terrain
HASSEN
Size: 149/154/158
¥121,000
"HASSEN" was created to fully enjoy the complex terrain of Japan's mountains. It's a new model from Whiteblossome that pursues carving and free-wide performance. The wide waist and unique tail shape provide high buoyancy and excellent maneuverability in powder, and when carving, it delivers intense grip and powerful acceleration
While employing a slightly stiffer flex, the "Spring 4 Core" provides supple resilience and responsiveness, resulting in a board that is soft yet torsionally responsive. It allows riders to aim for stable tricks at high speeds and provides them with creative ideas
Also noteworthy are the paired graphics featuring a dragon from "HASSEN" and a tiger from "ROCKON." The powerfully depicted dragon graphic represents the majestic nature of Hakkoda and the traditional beauty of Japan. The design, incorporating a Japanese aesthetic, exudes a presence unique to JAPAN MADE, igniting the rider's challenging and adventurous spirit
From the first thing in the morning on a powder day to the rougher slopes of the afternoon, the "HASSEN" delivers consistent performance in all conditions. With its high maneuverability and adaptability, it's a ski that lets you enjoy the diverse terrain of the snowy mountains to your heart's content
The overwhelming acceleration of "HSG Base" embodied in the flagship model
Whiteblossome's flagship models feature the ultra-high molecular weight graphite sole "HSG Base." By incorporating a jet-black sole (carbon material), static electricity is suppressed, maximizing gliding performance and abrasion resistance, resulting in overwhelming speed
It can handle a wide range of snow conditions, from Japan's unique wet snow to the dry snow of the harsh winter, and delivers top-class skiing performance
Especially in freeride models like "Swing" and "HASSEN," this exceptionally fast sole prevents stalling on gentle slopes and delivers explosive acceleration in the latter half of turns. It creates a powerful sense of acceleration in the latter half of turns, maximizing the performance of the freeride model
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26-27 Digital Catalog
BRAND info
White Blossom
Official website:https://foumarts.jp/collections/white-blossome?srsltid=AfmBOooGj0ivkxsDttE2mOeiDoy4eBZg07iFjTP4mhPAaHbI5rjXuPOE
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